Laten Justice
Digital Marketing Manager
Phoenix,AZ
Summary
Goal-oriented marketing professional with proven experience in developing and Implementing strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Digital Paid Marketing Strategist
RPM Living
01.2024 - Current
- Contributed to success of 153 properties (accounts) by strategizing, researching, and implementing using Paid Search (PPC), Performance-Max, SEO, Paid Social (Meta), Email, and Display efforts.
- Created reports that effectively communicated key strategy, budget, and project recommendations to stakeholders at all levels of the organization (internal and client facing).
- Boosted lead generation through strategy of account optimizations, budget recommendations, and engaging advertisements.
- Increased brand awareness by developing and implementing targeted marketing campaigns through Google Ads, Meta and Hubspot.
- Analyzed market trends and consumer behavior and more using Google ads, GA4 (Google Analytics), Meta, Ninja-cat (dashboard), Tableau, Hubspot, Knock, Shape, and SpyFu to inform data-driven marketing decisions.
- Performed keyword research through Google Ads (PPC), internal reporting dashboards, and Ahrefs (SEO).
Digital Marketing Manager
Pearson
05.2022 - 09.2023
- Led and managed team of marketing professionals, to create, build, and launch journey/adhoc campaigns for 16+ academic partners, Increasing profits by 10% each year
- Creates and implements automations (utilizing SQL), data extensions, SQL, email copy with AMPscript, journeys, adhocs, designs and content
- Coordinated and contributed towards final copy, call-to-action, and target audience of each adhoc or journey campaign
- Utilizes Salesforce Marketing Cloud and Datorama consistently to perform marketing activities and to identify, as well as, report behavioral patterns and trends in data
- Boosted conversion rates by 1%, open rates by 10%, click-through-rates by 7%
- Performs A/B testing (Ex. 50/50 and 80/20 splits) to improve emails of Pearson's academic partners. Improve opens, unique clicks, and conversion rates each year
- Engages with marketing team on Wrike and Smartsheets, to track and complete time-sensitive projects
- Received Salesforce Marketing Cloud Email Studio/Mobile studio certification, along with 50+ badges in Salesforce's trailblazer.
Digital Marketing Coordinator/Analyst II
Robert Half Staffing Agency; Bluestem Brands Inc.
10.2021 - 05.2022
- Managed and programmed email campaigns from start to finish in Oracle Program Designer
- Used HTML code to develop customized marketing materials
- Utilized Oracle (Responsys), Adobe Creative Cloud (Dreamweaver) and Microsoft 365 applications to identify behavioral patterns and trends in data
- Researched and presented social media, email and e-commerce marketing performance to management weekly
Game Day Operations (Part-Time/Seasonal Worker)
Arizona Diamondbacks
04.2023 - Current
- Developed creative themes for events and created related activities to engage attendees.
- Contributed to increased attendance of 20,000 per game
- Assisted with coordination of in-game activities and events
Game Operations Internship
Arizona Cardinals Football Club
08.2023 - Current
- Analyzed problems and worked with teams to develop solutions.
- Interacted with customers by phone, email, or in-person to provide information.
- Collaborated with senior management on new initiatives to build confidence.
- Developed and maintained relationships with key internal stakeholders.
- Supported with creating project marketing materials to promote services.
Sales Manager
Snap-On Tools
10.2020 - 10.2021
- Actively managed accounting, supply chain, inventory, merchandising, sales, marketing and distribution business sectors
- Developed and maintained sales for 250+ customers on a weekly basis, consistently exceeding sales goals
- Created online marketing strategies for specialized products, resulting in successful business foothold throughout Minneapolis
- Carefully entered accurate data into Microsoft 365 platforms to be shared with Regional Team Leaders
Sales Specialist
Snap-On Tools
09.2019 - 09.2021
- Showcased product offerings and proposed strategic solutions for diverse client needs
- Assisted leadership team with day-to-day sales and marketing strategies
- Completed daily product inventories, ensuring accuracy
- Gathered customer base data for new and current franchisees
Sales and Marketing Data Analyst
Aditum
04.2019 - 09.2019
- Developed formulas, objects, graphs and tables in Salesforce for real-time sales data
- Tracked and monitored sales data using Salesforce Lightning. Collaborated with Sales and Marketing team that increased sales and engagement by 20%
- Initiated marketing research on potential customers prior to the creation of marketing campaigns
- Executed marketing campaigns using WordPress, Zapier, Unbounce, Salesforce and Constant Contact
Education
MBA - Marketing
Louisiana State University At Shreveport
Shreveport, LA 10.2023 - 01.2025
BBA - Marketing Analytics
University of Minnesota - Duluth
Duluth, MN 09.2014 - 08.2018
Skills
Market Analysis
Campaign management
Marketing and advertising
Strategic planning
Brand development
Critical Thinking
Google Analytics
Competitive Analysis
Data Analytics
Brand strategy
Technical Skills
Salesforce, Salesforce Marketing Cloud, Google Analytics, Google Ads, Meta, Shape, SpyFu, Ahrefs,Tableau, Datorama (Analytics Dashboard), Oracle Responsys, Wrike, Unbounce, Constant Contact, WordPress, Zapier, Microsoft 365
Timeline
Digital Paid Marketing Strategist
RPM Living
01.2024 - Current
MBA - Marketing
Louisiana State University At Shreveport
10.2023 - 01.2025
Game Operations Internship
Arizona Cardinals Football Club
08.2023 - Current
Game Day Operations (Part-Time/Seasonal Worker)
Arizona Diamondbacks
04.2023 - Current
Digital Marketing Manager
Pearson
05.2022 - 09.2023
Digital Marketing Coordinator/Analyst II
Robert Half Staffing Agency; Bluestem Brands Inc.
10.2021 - 05.2022
Sales Manager
Snap-On Tools
10.2020 - 10.2021
Sales Specialist
Snap-On Tools
09.2019 - 09.2021
Sales and Marketing Data Analyst
Aditum
04.2019 - 09.2019
BBA - Marketing Analytics
University of Minnesota - Duluth
09.2014 - 08.2018
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