Content creation, social media, entertainment, travel
Lateshia "Michelle" Esau
Social Media Management
East Palatka,FL
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Motivated Social Media Manager brings expertise in traditional and innovative online platforms, content creation and audience engagement techniques. Performance-driven with meticulous analytical and technical skills. Confident in planning and executing multi-platform campaigns to drive brand success.
Overview
14
14
years of professional experience
10
10
years of post-secondary education
Work History
Tour Coordinator
Green Light Group Tours
Saint Augustine , FL
06.2021 - Current
- Primary Duties: sales management; coordinate and plan trips, set up financial management for travel plans, customer service; sales operations, strategic marketing to help obtain new clientele, social media, promotion (video); attend conference to utilize verbal skills and present the company, conduct travel tours, work closely with directors/teachers; worldwide travel; destination knowledge, working with vendors to negotiate pricing; creating quotes
- Provided customers with best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings.
- Maintained operational proficiency in coordinating both international and domestic travel accommodations for customers, arranging for airfare as well as hotel and rental car reservations.
- Arranged travel accommodations for groups, couples, executives and special needs clients.
- Implemented automated office systems, optimizing client and data communications as well as records management.
- Maintained currency on airline policies, tariff regulations and travel laws to maximize effectiveness.
- Supervised payments via credit and debit cards and handled sensitive information with professionalism and discreteness.
- Consistently fostered business growth by delivering first-rate travel advising and itineraries to develop valuable client relationships.
- Took proactive approach to identifying and resolving issues that could have negative impact on business operations and revenue generation.
- Organized memorable and exquisite travel itineraries and vacations for high-level clients, celebrities, politicians and business executives.
- Provided exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.
- Displayed travel brochures and other promotional materials strategically to foster brand awareness, focusing on international destinations such as New York, DC, Florida and any destination of the clients desire.
- Asked open-ended questions to better ascertain client needs and determine best international travel offerings.
- Improved workplace productivity 30% by effectively coordinating appointment schedules and itineraries and managing accounts and budgets.
- Developed loyal clientele base due to excellent listening and research skills and keen understanding of travel budgets.
- Collaborated with colleagues to implement best practices across department and exceed team goals.
- Responded to clients' questions, issues and complaints and found appropriate solutions when needed.
- Monitored market trends and activities to maintain competitive rates and strategies, increasing net revenue.
- Discussed security issues and protocols with individuals traveling to highly insecure countries or areas.
- Responded to clients' questions, issues and complaints and implemented appropriate solutions.
- Strengthened quality controls to enhance revenue and control downtime.
- Helped senior managers make effective decisions based on current and accurate reporting.
- Maintained consistent record of completing projects in accordance with schedule and budget requirements.
Outreach Counselor/Social Media Coordinator
Pace Center for Girls, Inc
Tampa, FL
01.2018 - 09.2021
- Primary Duties- strategic marketing for Pace, conduct presentation to the community and corporate sponsors, social media management, intake assessments, tour Pace facilities; engage with community and corporate sponsors, sit as chair and community meetings, purchase and design marketing merchandise, conduct intake staffing and social media marketing meetings, work closely with management to maintain center census, social services, counseling, biopsychosocial
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Created social media content with consistent content and tone.
- Wrote social media content to increase engagement with customers.
- Strategized and developed video content for client's website and social media publications.
- Identified effective promotional methods and negotiated media through meticulous market research.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Maintained current social media trends through attending professional conferences and webinars.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Tracked competitors' content and social presence and responded appropriately when required.
- Increased customer engagement through social media.
- Maintained internal communication systems and managed corporate email signatures.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Engaged social media audience by collaborating with graphic designers to develop viral content.
- Produced blog posts, pay-per-click ads and promotional content.
- Posted new content for products and services when managing marketing and release calendars.
Content Creator/Fashion Blogger Intern/Employee
Sonique Saturday
Los Angeles, CA
01.2021 - 03.2022
- Created dynamic graphics to accompany blog posts.
- Met with content editors to plan post subjects and publishing schedules.
- Researched creative topics to write, edit and create layouts for new articles and features.
- Collaborated with team of writers, photographers and cinematographers to gather original content for blog.
- Maintained aesthetics of blog through images and troubleshooting issues.
- Published regular pieces each week for Saturday post to blog.
- Connected and interacted with readers via email or message boards to address needs and ideas of audience.
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Produced original, creative content for promotional advertisements and marketing materials.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
Family Action Counselor/Case Manager
CDS Family & Behavioral Health Services, Inc
, FL
01.2017 - 01.2018
- Advocate for client rights, counseling troubled youth, individual counseling, family counseling, assessments, develop individual plans, theoretical orientation; administrative/clerical, customer service; outreach services; clinical documentation; collaboration with other mental health facilities, case management
- Referred families to shelters, legal resources and educational programs.
- Helped develop monthly schedules and assignments.
- Developed and created programs and monitored effectiveness against individual participant needs.
- Worked with senior case managers to coordinate team development activities and trainings.
- Coordinated individual referrals to obtain community services, advocate for client needs and resolve roadblocks.
- Referred clients to appropriate team members, community agencies and organizations to meet treatment needs.
- Conducted community workshops to promote different programs and educate public on available services.
- Exceeded goals through effective task prioritization and great work ethic.
- Maintained energy and enthusiasm in fast-paced environment.
- Developed and implemented variety of innovative policies and strategies to promote client self-sufficiency.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Resolved problems, improved operations and provided exceptional service.
- Prepared variety of different written communications, reports and documents.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
Clinician/Emergency Screener
Meridian Behavioral Healthcare
Gainesville, FL
01.2014 - 02.2019
- Supervise staff, work directly with Program Director; implement and utilize theories and interventions; Substance abuse counseling, Conduct group therapy sessions, individual therapy sessions, family session, create and develop treatment plans; clinical diagnosis; clinical documentation; residential substance abuse treatment, coordinate events, bio-psychosocial assessments, reassessment treatment plans, fax, copy, file, case management, child protection, child care assistance; diagnosed clients with DSM-V; administrative/ clerical; customer service
- Crisis screening of mental health and substance abuse patient, diagnosing clients with DSM-V criteria diagnosis; biopsychosocial assessment, develop treatment plans, individual therapy; implement and utilize theoretical orientation; clinical documentation
- Educated patients and answered questions about health condition, prognosis and treatment.
- Updated patient charts with data such as medications to keep records current and support accurate treatments.
- Teamed on trauma and emergency interventions involving serious head injuries, gunshot wounds and thoracic trauma.
- Administered different therapies and medications in line with physician orders and treatment plan.
- Collaborated with physicians to quickly assess patients and deliver appropriate treatment while managing rapidly changing conditions.
- Educated family members and caregivers on patient care instructions.
- Collaborated with law enforcement on criminal cases by quickly reporting injuries and collecting needed evidence.
- Communicated openly and collaboratively with all healthcare staff to organize successful patient care.
- Evaluated patient histories, complaints and current symptoms.
- Recorded details regarding therapies to keep patient charts updated.
- Utilized meditation and visualization to support clients in meeting therapeutic goals.
- Delivered individualized counseling services to clients working through issues such as mental illness and substance abuse.
- Devised and enhanced treatment strategies to promote continued progress.
- Worked with family members to develop support networks and multifaceted coping techniques focused on client needs.
- Provided clients with recommendations to community resources.
- Documented client progress in confidential files.
- Performed client assessments and developed treatment plans.
- Worked collaboratively with other mental health professionals to provide consistent care and minimize diversion.
- Led educational seminars and lectures at local community mental health centers to expand awareness of mental health symptoms and issues.
- Developed goal-oriented psychoeducational and activity therapy groups to improve clients' level of functioning.
- Involved clients' family members in planning social service programs.
- Ran individual therapy and family therapy sessions for children ages 4 to 18.
- Guided clients in effective therapeutic exercises integrated from Cognitive Behavior Therapy and Dialectical Behavior Therapy (DBT).
- Offered and documented treatment consent forms in patient health records.
- Consulted with other staff members regarding treatment plans as deemed appropriate by team leader.
- Observed and monitored client behavior and responses to treatment.
- Directed family-centered, strengths-based, culturally competent and individualized intakes and assessments.
- Applied array of different methodologies to assist patients with therapy.
- Delivered client assessments for those struggling with addiction or relationship issues and implemented strategies based on client needs.
- Utilized positive uncertainty and multi-systemic family systems therapy to encourage clients and help to handle ambiguity, accept inconsistencies and trust intuition in decision-making.
- Managed caseload of 15-20 patients with substance dependence and co-occurring Axis I and Axis II disorders.
- Completed one-on-one counseling with broad range of clients suffering from Addiction and Mental Health issues.
- Displayed sensitivity to cultural and linguistic needs of clients and families served.
- Provided comprehensive case management services, created treatment plans and connected clients and families to appropriate resources.
- Encouraged patients to discuss experiences in group and individual settings.
Community Outreach Coordinator
Orange County Health Department
01.2012 - 02.2014
- Coordinate Events; give Presentations to schools in the community and people in the community; PR, file, copy, fax, computer skills, data entry, multiple phone lines, attend and facilitate supervisory staff meetings and in-service training, educate at-risk youth on tobacco and education importance
- Connected individuals with available and relevant resources.
- Conducted community workshops to promote different programs and educate public on available services.
- Networked with local organizations, leaders and consumers, resulting in establishment of new and lasting partnerships and relationships.
- Wrote content for newsletters, social media pages and informational packets.
- Created and implemented community-based programs to improve education or fill specific needs.
- Developed long-lasting partnerships with local leaders, management team and peers with active engagement, exemplary communication and consistent issue resolution.
- Documented and analyzed performance of different programs in order to make proactive decisions about services.
- Developed presentations and media to promote community resources and tobacco education programs at seminars and other local events.
- Developed presentations for public events, community groups and school assemblies.
- Facilitated community involvement and education of non-profit theatre events by maintaining and developing community partnerships.
- Helped develop monthly schedules and assignments.
- Assisted with researching grants and grant writing tasks.
- Coordinated individual referrals to obtain community services, advocate for client needs and resolve roadblocks.
- Developed and created programs and monitored effectiveness against individual participant needs.
- Referred clients to appropriate team members, community agencies and organizations to meet treatment needs.
Education
Master of Arts - Promotion and video Content, Promotion and Video Content/Strategic Marketing
Liberty University
Lynchburg, VA 01.2017 - 10 2019
Master of Science - Human Services: Marriage And Family Therapy
Liberty University
Lynchburg, VA 05.2014 - 05.2014
Bachelor of Science - Psychology
University of Central Florida
Orlando, FL 08.2012 - 08.2022
Skills
Microsoft Office (Word, Excel, Publisher, Power Point, Outlook)
Overseas tours
Company guidelines and procedures
Travel research
Hotel accommodations
Itineraries
Travel insurance
Client amenities
Executive travel
Interpersonal communications
Marketing
Company branding
Reports
Crisis Management
Travel recommendations
Arts and culture
Public speaking
Online presence monitoring
Business Development
Online marketing strategies
Networking and relationship building
Promotion tactics implementation
Content and digital asset management
Goal planning
Strategic planning
Progress monitoring
Marketing analytics
Communication planning
Social media coordination
MS Office
Data Entry
Attention to Detail
Content editing
Viral marketing
Content sourcing
Google Analytics
Graphic design
Blogging
Strategic content planning
Social Media administration
Budgeting
Campaign management
Product development
Brand development
Client communication
Public and Media Relations
Interests
Timeline
Tour Coordinator
Green Light Group Tours
06.2021 - Current
Content Creator/Fashion Blogger Intern/Employee
Sonique Saturday
01.2021 - 03.2022
Outreach Counselor/Social Media Coordinator
Pace Center for Girls, Inc
01.2018 - 09.2021
Master of Arts - Promotion and video Content, Promotion and Video Content/Strategic Marketing
Liberty University
01.2017 - 10 2019
Family Action Counselor/Case Manager
CDS Family & Behavioral Health Services, Inc
01.2017 - 01.2018
Master of Science - Human Services: Marriage And Family Therapy
Liberty University
05.2014 - 05.2014
Clinician/Emergency Screener
Meridian Behavioral Healthcare
01.2014 - 02.2019
Bachelor of Science - Psychology
University of Central Florida
08.2012 - 08.2022
Community Outreach Coordinator
Orange County Health Department
01.2012 - 02.2014