Laticia Potillor
Makeup Artist
Redding,CA
Summary
Dynamic & Empathetic Makeup Artist with extensive background in the beauty industry, as well as other customer service positions over the years allowing me to have extensive professional etiquette and knowledge in cosmetics. I have enjoyed specializing in creative makeup application and client relationship building. I have A Proven ability to enhance client satisfaction through personalized consultations and innovative techniques. I am Skilled in makeup trend awareness and detail-oriented execution, consistently delivering stunning results for diverse events. I have enjoyed serving my Clients optimal customer care, as well as training and supervising many and sharing a common love of beauty.
Overview
14
14
years of professional experience
Work History
Makeup Artist
Bling Me Cosmetics
04.2015 - Current
- Executed diverse makeup application techniques to achieve desired looks for various events and occasions.
- Conducted thorough client consultations to assess individual preferences and skin types for tailored makeup solutions.
- Researched current beauty trends to incorporate innovative techniques and products into makeup artistry.
- Collaborated with photographers to ensure optimal lighting and angles during photo shoots for stunning visual results.
- Selected and utilized high-quality makeup products to enhance client satisfaction and promote brand loyalty.
- Maintained organized inventory of makeup supplies to ensure availability of essential products for clients.
- Assisted in event preparation and execution by providing on-site makeup services for weddings and special occasions.
- Developed a comprehensive portfolio showcasing diverse makeup styles and techniques to attract new clients.
- Trained junior makeup artists on application techniques, product usage, and customer service best practices.
- Provided makeup touch-ups and adjustments throughout events to maintain flawless appearances for clients.
- Established strong relationships with clients through effective communication and personalized service delivery.
- Recommended skincare products and routines to clients, ensuring a healthy base for makeup application.
- Demonstrated and explained use of different beauty products to educate customers.
- Sanitized makeup tools to avoid spread of infection.
- Maintained a hygienic workspace by adhering to strict sanitation practices, ensuring client safety and comfort.
- Increased customer loyalty through exceptional service and tailored makeup applications.
- Guided clients through pre-event trials to determine optimal color palettes and styles that complement their individual aesthetic preferences.
- Assessed customer skin tone and complexion to determine appropriate products and materials to use.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Worked closely with fellow Makeup Artists to share knowledge, elevating overall team expertise in various techniques.
- Transformed clients'' appearances using advanced contouring techniques, enhancing features for special occasions or events.
Beauty Advisor
Sephora
09.2025 - 11.2025
- Developed personalized beauty consultations, enhancing customer satisfaction and loyalty.
- Executed promotional event planning, driving increased foot traffic and brand awareness.
- Maintained inventory accuracy through regular stock checks and effective organization.
- Trained new staff on product knowledge and customer engagement techniques.
- Provided expert advice on skincare products, improving client outcomes and repeat business.
- Monitored sales performance, identifying trends and recommending improvements.
- Resolved customer inquiries and complaints, ensuring a positive shopping environment.
- Engaged with clients through personalized recommendations, boosting upsell opportunities.
- Assisted in setting up promotional displays, attracting customer interest and engagement.
- Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
- Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
- Participated in ongoing training sessions to continuously improve skills and stay informed about the latest innovations in the beauty industry.
Beauty Specialist
Day's End Spa
01.2018 - 08.2023
- Built strong relationships with clients through attentive listening skills and genuine interest in their beauty goals.
- Worked closely with store management to identify areas of improvement, implementing changes that contributed to a more streamlined and enjoyable shopping experience for customers.
- Conducted beauty workshops for customers on various topics such as makeup application techniques or skincare routines to increase engagement and build brand authority.
- Collaborated with team members to develop and execute promotional events, attracting new customers to the store.
- Assisted in the organization and execution of seasonal sales events, ensuring that promotional materials were effectively displayed and staff were prepared for increased customer volume.
- Developed tailored skincare regimens for clients based on individual needs, resulting in improved skin health and appearance.
- Assisted in visual merchandising efforts by creating eye-catching displays that effectively showcased featured products.
- Created effective displays to sell seasonal and promotional products.
- Offered mini-makeovers or skincare demonstrations within the store to attract new clientele interested in trying out products before purchasing.
- Enhanced customer satisfaction by providing personalized beauty consultations and recommending suitable products.
- Resolved customer complaints diplomatically, turning potentially negative experiences into opportunities for relationship-building with clients.
- Advised clients on how to care for skin and hair with available products and replenished stock.
- Sold products and related merchandise according to customer service techniques and professional selling skills.
Nail Tech Supervisor
Long Nails Salon
03.2020 - 02.2022
- Supervised nail technicians to ensure adherence to salon protocols and service standards.
- Conducted client consultations to assess nail health and recommend appropriate services.
- Trained staff on sanitation procedures to enhance safety and hygiene practices.
- Managed appointment schedules to optimize technician availability and client satisfaction.
- Enhanced customer relationship building through personalized follow-ups and service recommendations.
- Coordinated retail sales support by training staff on product knowledge and upselling techniques.
- Evaluated technician performance and provided constructive feedback to promote professional growth.
- Resolved client complaints promptly, maintaining high levels of customer satisfaction.
- Developed promotional strategies to increase salon visibility and attract new clients.
- Maintained inventory of nail products, ensuring stock levels met salon demands.
- Created a positive work environment by fostering teamwork and collaboration among staff.
- Monitored salon cleanliness and organization, ensuring compliance with health regulations.
- Conducted regular workshops to introduce staff to the latest nail care trends and techniques.
- Established strong client relationships through exceptional customer service and communication skills.
- Developed and maintained strong relationships with customers to increase loyalty, trust and satisfaction.
- Sterilized and sanitized beauty tools and equipment to maintain hygiene and safety protocols.
- Communicated effectively with management concerning important customer issues.
- Educated clients on proper nail care maintenance, helping them extend the life of their treatments between appointments.
- Collaborated with other salon staff members to create a positive work environment and seamless customer experiences.
- Oversaw schedule to manage appointments of new and existing clients.
- Supported overall salon operations by assisting with administrative duties, such as answering phones, booking appointments, and handling transactions when necessary.
Caretaker
I.P.S.
01.2012 - 02.2014
- Provided compassionate care to residents, assisting with daily tasks such as meal preparation and personal grooming.
- Remained alert to problems or health issues of clients and competently responded.
- Developed strong relationships with residents and families, fostering trust and open communication.
- Monitored and maintained cleanliness, sanitation, and organization of assigned station and service areas.
- Maintained accurate records of activities, incidents, and resident information for regulatory compliance.
- Assisted in the planning and execution of recreational events for residents, promoting social engagement and wellbeing.
- Maintained safe and clean environment, ensuring compliance with health and safety standards.
- Developed personalized care plans, addressing unique needs of each resident.
- Promoted culture of respect and empathy, leading by example and setting positive tone.
- Enhanced residents' quality of life by organizing weekly social activities and outings.
- Coordinated with healthcare professionals to provide comprehensive care for residents.
Education
High School Diploma -
Hope School International
Redding, CACosmetologist - Cosmetology
Marinello's School Of Beauty
Redding, CAAssociate of Arts - Accounting And Finance
Shasta College
Redding, CA01-2013
Skills
- Makeup application
- Client relationship building
- Creative makeup application
- Social media content
- Bridal makeup application
- Sales and upselling
- Long-lasting makeup application
- Clear communication
- Client consultations
- Makeup and lashes
- Age-appropriate makeup
- Product knowledge
- Detail-orientated
- Makeup trend awareness
- Photography makeup
- Relationship building
- Professional networking
- Makeovers
- Skin-tone management
- Cosmetology
Languages
English
Native or Bilingual
Timeline
Beauty Advisor
Sephora
09.2025 - 11.2025
Nail Tech Supervisor
Long Nails Salon
03.2020 - 02.2022
Beauty Specialist
Day's End Spa
01.2018 - 08.2023
Makeup Artist
Bling Me Cosmetics
04.2015 - Current
Caretaker
I.P.S.
01.2012 - 02.2014
High School Diploma -
Hope School International
Cosmetologist - Cosmetology
Marinello's School Of Beauty
Associate of Arts - Accounting And Finance
Shasta College