LATIKA KATARIA

• Spearheaded a 45-member team specialized in programmatic, search, social, and TAAG in the APAC region
• This entails setting strategic direction, establishing team goals, and providing direction to ensure the successful execution of campaigns across various channels
• Managed a media spend of $25 Million across a diverse portfolio of 20 brands spanning technology, hospitality, healthcare, retail and food & beverages, encompassing 22 platforms including DV360, Amazon DSP, The Trade Desk, Teads, Meta, Twitter, LinkedIn, Google Ads, Yahoo Search, Amazon Search, Double Verify, IAS & Salesforce Datorama, SA360, CM360, Flashtalking etc
• Effectively spearheaded the delivery of over 2000 campaigns spanning programmatic, search, and social media channels, achieving impeccable quality with a perfect track record of zero make goods
• Demonstrated strategic acumen to craft long-term execution plans aligned with client business objectives, successfully implemented those plans, and met key performance indicators (KPIs) established by the client
• Analyzed data to derive actionable insights and effectively communicated the implications to align with client's business goals
• Started with a compact 4-member team and orchestrated a tenfold expansion, currently boasting a team of 45 members and steadily increasing
• Delivered consistent insights and training sessions to mentor and enhance the skills of junior team members
• Oversaw and coordinated forecasting, budgeting, pacing, campaign development, optimization and quality processes
• Comprehended business concepts and client objectives to pinpoint opportunities for campaign & business expansion.

• Led a seasoned digital marketing team of 20 professionals, with a primary focus on devising media plans and executing search & social campaigns promoting entertainment services like games and videos in the Middle East
• Engaged in spearheading the development of an innovative Ad-tech Platform from a Digital Marketing perspective
• This platform is crafted to enrich the digital domain, addressing the requirements of modern telecom companies and enterprises.

• Led a team of 50 Campaign Optimizers, attaining a 99% quality benchmark for optimizing campaigns on Google Ads & DV360, adhering to Google Best Practices in the UK & US markets
• Ensured rigorous adherence to brand, digital, privacy, and legal protocols, involving thorough review and alignment of strategies, campaigns, and processes with established guidelines
• Successfully attained a target CSAT rate of 98% consistently across the entire duration of the project.

• Managed a team of 30 Campaign Managers, overseeing Australian Agency Business with a portfolio of 80+ agencies managing campaigns across Google Ads - Search, Display, YouTube, and Shopping Campaigns.
• Successfully managed the highest budget and surpassed the ROI target of $ 1.53M for Google.
• Proactively provided strategic guidance to agencies in areas such as planning, pitching, implementation, and optimization.

▪ Launched & managed lead generation & brand awareness campaigns across Google Ads & Bing Ads for UK & US regions through A/B testing, employing targeted strategies and diverse creatives.

▪ Performed comprehensive analysis and executed optimization strategies, leading to a 30% reduction in Cost Per Acquisition (CPA) and a 50% surge in conversions within a two-month timeframe.

• Oversaw the online presence, launched lead generation and branding campaigns via Google Search Ads and YouTube Ads.
• Created & optimized social media campaigns across platforms such as Facebook, LinkedIn & Twitter.

• Developed and managed campaigns across various paid marketing channels and was responsible for crafting execution strategies and sharing media plans
• Provided recommendations for optimizing websites and content based on Google best practices for US-based clients.

• Planned and implemented campaigns across various Google Ads & Bing Ads platforms, encompassing Search, Display, and Video ads
• Engaged in market research and competitive analysis to enhance campaign effectiveness.