Latner McDonald
Sales / Sales Managment
West Monroe,LA
Summary
Accomplished and driven sales professional with extensive experience in sales management, consistently delivering impressive results in positions of significant responsibility. Possess a background in sales, management, business development, and team building, equipping with strong problem-solving capabilities and a relentless drive for excellence. Motivated and goal-oriented account manager with a proven track record of consistently increasing revenues, market share, and profitability. Responsibilities include key account management, acquiring new business, and expanding market share. Possesses the ability to effectively target the right market, engage clients with product offerings, and successfully close deals. Building strong relationships with customers is a cornerstone of approach, prioritizing trustworthiness, independence, and loyalty in all interactions. With 25 years of experience as a successful Sales Manager, honed skills in developing and maximizing sales in various industries. Dedication to providing attentive service and support has allowed to build and retain valuable accounts. Additionally, bring expertise in marketing strategies, product promotion, and merchandising to achieve optimal market penetration. Successfully expanded network connections and established a solid reputation for delivering results through persuasive brand imaging.
Overview
33
33
years of professional experience
7
7
years of post-secondary education
Work History
International Sales Manager / Regional Sales Manager SE
Schwarze Industries
05.2012 - 07.2024
- Recruited by former administration from both Heil and Textron to assist in spearheading a turnaround with Alamo Group's Schwarze Industries
- Brought in to assist in growth objectives and brand strategy based on previous experiences with other industries and brands
- Dealer development and training with a focus on existing dealers and establish new or revised dealer – distributor opportunities in Southeast region and assist in redeveloping a brand strategy for the North American and International markets
- Take key initiatives from management and deploy downstream with the Schwarze international sales team and global dealer network through training and demonstrations
- Direct rebranding and market share growth initiatives for Schwarze for focusing on Southeast US and assist in managing our international sales team for South America, Asia, Australia, Middle East, Europe, and UK
- Assist in the restructuring of the sales management and the customer service and warranty programs to create a higher efficiency organization responsible for after sales correspondence and second sales opportunities
- Work with marketing firms to establish a new brand identity and consistent branding message across our products and programs and establish a Dealer Advisory Committee, new dealer recruitment process, dealer manuals and annual dealer agreements and annual goals
- Strong focus on increasing governmental sales opportunities and working with federal, state, and local procurement processes to secure more sales opportunities and increase fleet presence by both the public bid process and direct purchasing from contractual buying consortiums
- (State Buy Boards, Sheriff Contracts, HGAC, Sourcewell, GSA, etc.) Business growth specialist that helped increase total revenue from $39M in 2012 to $103M for 2023.
Regional Sales Manager
Heil Trailer International
05.2009 - 05.2012
- Product lines responsible for including Kalyn-Siebert Brand and Heil Trailer International oilfield products
- New product development leader for KS/ Heil Energy Initiative
- Finished 2010 at 120% of goal
- Oilfield products $4.8M over years forecast
- 2011 growth in key account presence with oilfield services companies grew from $14M to $24M and it was positioned as the largest single customer within the Heil Trailer International portfolio and became a preferred supplier for one of the key players in oilfield service industry and presented with their supplier of the year award in February 2012
- Report to Vice President of Global Customer Service, Sales & Marketing
- Responsible for sales and development major accounts, North American dealer network, and international business within Kalyn Siebert brand of Heil Trailer
- Responsible for oilfield major accounts
- (Schlumberger, Baker-Hughes, Halliburton, NOV, Cudd, Frac Tec, Weatherford, etc.) in both North America and International offices
- Implemented contracts for largest corporate partner for 2011 with over $24M in pre-booked sales and projected to be $42m in 2012
- Worked with commercial dealer base to continually improve their skills in order to meet cooperate goals and objectives
- In charge of the Kalyn Siebert brand enhancement and global initiative to expand into markets outside of US
- Assist with the corporate development of sales teams and with customer service issues
- Team chairman for Dover /HTI Leadership Institute II for Global Customer Service Projects; leading international team to develop a training model and post sales follow up and satisfaction surveys designed to increase Heil parts sales and repeat purchases.
Regional Sales Manager
Schiller Grounds Care
01.2005 - 05.2009
- Responsible for distribution management and programming, including distributor's annual goals and marketing plans, sales training, product training, and downstream dealer recruitment for SE region for seven brands of commercial outdoor power equipment, (Bobcat, Bunton, Steiner, Ryan, Classen, Little Wonder, & Mantis)
- Increased sales from 2006 of $3.2M- to $19M in 2008 in 13 state region
- (AL, AR, FL, GA, KY, LA, MS, NC, OK, SC, TN, TX, VA)
- Lead in new dealer recruitment in 2005-2008, Developed & cultivated relationships with two step distributors, and new dealer accounts, surpassing goals in 2006-2009 for distributor retail growth and expansion
- Responsible for managing corporate accounts in SE USA (Universal Studios, Home Depot, Sunbelt) also involved in development of OEM – private label marketing
- Lead 2008 expansion into Caribbean market with separate distribution partners' in Puerto Rico for both Bobcat, Bunton, Ryan products and for Little Winder, Mantis, Classen brands
- Determined distribution goals based on company objectives, market saturation, competitive costing
- Assisted distribution sales manager with annual sales forecast, marketing plans, dealer goals, advertising/ marketing budgets and annual sales programs with six separate distributors; 28 sales representatives; ensuring company brand objectives were meet and surpassed
- Worked trade shows demonstrating products and on-site demos to, potential customers and landscape contractors to exhibit the benefits of company's products and lay the ground work for future sales
- Provided product training to distributor's sales force and dealers' sale force as needed and conducted competitive market analysis and research of competitors' products and programs to remain properly positioned in the industry.
Regional Account Manager / National Account Manager (Premier Landscaper Accounts)
Ariens Company
- 12.2004
- Reported to VP of Sales and Marketing serving as assistant national account manager
- Responsible for recruitment of new national accounts and premier landscape accounts, targeting top 10 national accounts for retail sales as well as top national chains and independent landscape contractors with equipment purchases equal to or higher than local dealers (Premier Accounts)
- Successful implemented and grew Premier Accounts by 15% in first year, landing a new business channel and revenue stream for direct sales while still supplying the dealer network new customer base for parts and repairs
- Worked trade shows demonstrating products and on site demos to landscape contractors to exhibit the benefits of company's products
- Provided product training to dealer's sales force and national accounts with product demos, efficiency and productivity training with professional series of equipment
- Lead training for new technology innovations on “Eye-Q” equipment management for field staff.
Assistant Director of Athletics
University Of Louisiana-Monroe
06.1998 - 12.2002
- Assistant Athletic Director for NCAA Division I athletic department with 18 varsity sports, coaches and support staff, and their internal and external operations
- Managed and directed support staffs for external affairs, internal operations, and facilities and annul budgets for these departments based on annual state funding and private funds from athletic foundation
- Responsible for all aspects of fundraising from private donations and solicitations to corporate partners, ticket sales, corporate stadium suites; also oversaw team travel and scheduling for men's Football, basketball and baseball
- Served as executive director of the ULM Athletic Scholarship Foundation, Athletic foundation and Letterman's Club
- Oversaw budgeting, annual giving campaigns and private spending for athletic department
- Provided leadership roles representing the university for conference affiliations and NCAA annual meetings and legislative audits as required by university president as his designee.
Regional Trainer
Louisiana Lottery Corporation
05.1991 - 05.1998
- Responsible for all sales, marketing and accounting training for retailers in the 5th Louisiana District
- Managed regional sales and product training for Louisiana Lottery Corporation retail outlets and employees
- Controlled licensing procedures, NSF recoveries, and compliance for retailers
- Lead development team for new game introductions and all sales training associated.
Education
Bachelor of Arts - Liberal Arts
University of Louisiana-Monroe
Monroe, LA 01.1987 - 12.1990
High School Diploma -
River Oaks High School
Monroe, LA 09.1983 - 05.1986
Skills
- Growth Strategies
- Negotiation expertise
- Sales Presentations
- Event Management
- Sales Strategies
- Cross-cultural communication
- Partnership Development
- Territory Management
- International Travel
- Business Forecasting
- Customer Service
- Problem-Solving
- Excellent Communication
- Relationship Building
- Staff Training and Development
- Team building
- Rapport and relationship building
- Interpersonal Skills
- Client Relationship Management
- Analytical Thinking
- Sales process
- Goal Setting
- Interpersonal Communication
- Analytical problem solver
- Strategic Planning
- Sales strategy
- Training development
- Client Base Retention
- Marketing Strategy Development
- Sales Projections
- Multitasking
- Business development and planning
Accomplishments
- Startup team member and current board member for the Academy of Collaborative Education (ACE) a new start up charter school for children grades K-5 who are affected by an autism spectrum disorder which is the only such school in Louisiana and one of only 12 in the country.
- Heil Trailer Global Leadership Institute Graduate
- Project Chairman for Global Customer Service and Training
- International Export Growth Committee (Custom oilfield & Heavy-Haul products, & Wind Energy)
- Served as President of ULM- Letterman's Club in 2011-2012, and on Board of Directors for Athletic Alumni from 1996-2024
- Served as Regional Chairman for Ducks Unlimited 1995-1997, Louisiana DU Committee member from 1991-2000.
Workphone
(318) 614-9007
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
International Sales Manager / Regional Sales Manager SE
Schwarze Industries
05.2012 - 07.2024
Regional Sales Manager
Heil Trailer International
05.2009 - 05.2012
Regional Sales Manager
Schiller Grounds Care
01.2005 - 05.2009
Assistant Director of Athletics
University Of Louisiana-Monroe
06.1998 - 12.2002
Regional Trainer
Louisiana Lottery Corporation
05.1991 - 05.1998
Bachelor of Arts - Liberal Arts
University of Louisiana-Monroe
01.1987 - 12.1990
High School Diploma -
River Oaks High School
09.1983 - 05.1986
Regional Account Manager / National Account Manager (Premier Landscaper Accounts)
Ariens Company
- 12.2004
Similar Profiles
Jesse VincentJesse Vincent
Fabrication Welder at Schwarze IndustriesFabrication Welder at Schwarze Industries
AADIL HUSSAINAADIL HUSSAIN
Sr QA/QMS Engineer at APS Industries Ltd.Customers-FIEM IndustriesSr QA/QMS Engineer at APS Industries Ltd.Customers-FIEM Industries
RAZIKA SI TAYEBRAZIKA SI TAYEB
Stagiaire en Automatisation Industrielle at Entreprise des industries électrotechniques EPE/ELECTRO-INDUSTRIES/SPAStagiaire en Automatisation Industrielle at Entreprise des industries électrotechniques EPE/ELECTRO-INDUSTRIES/SPA