LaTonya Rickman
Dallas
Summary
Corporate visual merchandising leader with 12+ years of experience supporting large retail store fleets through seasonal floor sets, product launches, promotional campaigns, and space planning initiatives. Proven ability to develop visual merchandising guidelines, manage concurrent projects, partner cross-functionally, and evaluate initiative effectiveness to drive consistent in-store execution.
Overview
4
4
years of professional experience
Work History
Regional Visual Merchandising Manager – Central Region
Aroma360
Dallas
08.2024 - 04.2025
- Led visual merchandising strategy across 20+ stores by developing standardized directives, resulting in improved execution consistency.
- Directed 10+ new store openings by planning layouts and merchandising flow, ensuring on-time launches.
- Conducted audits and walkthrough to identify gaps and coach teams, increasing compliance and sell-through.
- Partnered cross-functionally to analyze performance and refine visual strategies.
Sales Supervisor, Visuals & Operations
Marc Jacobs
Dallas
09.2023 - 08.2024
- Executed seasonal floor sets and window installations aligned with corporate guidelines.
- Trained associates on visual standards and maintenance, improving consistency.
Regional Visual Merchandising Manager
Design Within Reach
Washington
10.2021 - 01.2023
- Led space planning strategy across a $15M+ portfolio, contributing to a 40% increase in sales.
- Improved speed-to-floor by 20% through coordinated seasonal rollouts.
- Used Floorplanner, Salesforce, and NetSuite to inform merchandising decisions.
Education
BFA - Visual Merchandising
Academy of Art University
Interior Design Certification -
ICOES
Google Project Management Certificate -
Coursera
Skills
- Corporate Visual Merchandising
- Visual Merchandising Guides & Directives
- Seasonal Floor Sets & Product Launches
- Promotional Campaign Execution
- Retail Fleet Consistency
- Space Planning & Floor Plan Strategy
- Retail Analytics & Performance Evaluation
- Cross-Functional Collaboration
- Project Prioritization
- Microsoft Excel
- Microsoft PowerPoint
- Adobe Creative Suite
- AutoCAD
- Salesforce
- NetSuite
- SAP
Websites
Timeline
Regional Visual Merchandising Manager – Central Region
Aroma360
08.2024 - 04.2025
Sales Supervisor, Visuals & Operations
Marc Jacobs
09.2023 - 08.2024
Regional Visual Merchandising Manager
Design Within Reach
10.2021 - 01.2023
BFA - Visual Merchandising
Academy of Art University
Interior Design Certification -
ICOES
Google Project Management Certificate -
Coursera