LaTonya Rickman
Visual Merchandiser
Dallas,TX
Summary
Creative Visual Manager committed to employing effective visual strategies and techniques to promote brand-compliant store environments. Well-versed in creating display designs, managing store operations and pricing concepts and assessing customer needs. Imaginative and resourceful professional with a decade of experience driving brands forward with innovative visual concepts. Proficient in coaching and training staff to maximize efficiency, productivity, and profitability. .
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work History
Regional Visual Manager
Design Within Reach
Dallas, TX
10.2021 - 01.2023
- Supervised new store openings and remodeling projects, ensuring seamless integration of branding and smooth operations
- Resolved complex merchandising challenges across 15 stores, adapting strategies based on store- specific factors
- Conducted store visits to enforce visual and merchandising standards, optimizing sales growth in a 10- million-dollar territory.
- Managed analytical reports to identify and track sales activities and customer trends.
- Designed appealing merchandise displays to attract customers to store, increasing foot traffic by 80%.
- Provided regular updates to senior management on resolved merchandising challenges
- Coordinated with merchandising department to support release and product allocation dates.
Retail Sales Assistant
Design Within Reach
Washington, DC
09.2018 - 10.2021
- Assisted in achieving yearly goals in a 3-million-dollar showroom through account executive partnerships and client outreach
- Implemented innovative visual standards, while creating striking vignettes in the showroom.
- Managed inbound merchandise deliveries, and studio operations, ensuring adherence to company protocol.
- Led studio meetings, product trainings, and store safety sessions.
- Assisted customers with prompt and polite support in-person and via telephone.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
Visual Merchandiser
Saks Fifth Avenue
Tysons Corner, VA
09.2017 - 10.2018
- Executed major installations, relocations, and renovations, collaborating with Senior Visual.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Monitored and replenished display inventory and restructured according to available stock.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Ensured compliance with corporate visual standards through meticulous execution of monthly directives.
- Managed multiple projects simultaneously, maximizing operational efficiency and productivity.
Field Visual Merchandiser
J2 Merchandising
Washington, DC
08.2017 - 03.2018
- Conducted weekly visits to evaluate visual displays for Women's and Men's Apparel at Lord & Taylor.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Monitored and replenished display inventory and restructured according to available stock.
- Led training sessions on product knowledge and company merchandising standards.
- Negotiated for premium floor space and created detailed reports for informed decision-making.
- Provided before-and-after photo documentation for analysis.
Visual Merchandising Team Lead
Adidas
San Francisco, CA
10.2015 - 02.2017
- Oversaw display production, ensuring alignment with visual merchandising strategy and enhancing customer experience.
- Researched lifestyle and design trends, incorporating them into seasonal displays.
- Created visually stunning displays that drove customer engagement and increased sales.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Built properly lit and well-maintained displays, creating inviting atmosphere in stores.
- Evaluated store performance and made recommendations for changes to optimize sales.
Buyer/Visual Merchandiser
Second Time Around
Washington, DC
01.2012 - 01.2015
- Researched current trends in visual merchandising to create modern and attractive displays.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
- Styled mannequins and provided personalized styling services to customers.
- Organized store merchandise racks by size, style, and color.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Utilized social media marketing to increase brand awareness and drive sales.
- Trained new employees on company standards and policies.
Education
Bachelor of Arts - Visual Merchandising
Academy of Art University
San Francisco, CA 01.2015 - 05.2017
Skills
Digital Marketingundefined
Timeline
Regional Visual Manager
Design Within Reach
10.2021 - 01.2023
Retail Sales Assistant
Design Within Reach
09.2018 - 10.2021
Visual Merchandiser
Saks Fifth Avenue
09.2017 - 10.2018
Field Visual Merchandiser
J2 Merchandising
08.2017 - 03.2018
Visual Merchandising Team Lead
Adidas
10.2015 - 02.2017
Bachelor of Arts - Visual Merchandising
Academy of Art University
01.2015 - 05.2017
Buyer/Visual Merchandiser
Second Time Around
01.2012 - 01.2015
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