LaTonya Rickman
Visual Merchandiser
Dallas,TX
Summary
Creative Visual Manager committed to employing effective visual strategies and techniques to promote brand-compliant store environments. Well-versed in creating display designs, managing store operations and pricing concepts and assessing customer needs. Imaginative and resourceful professional with a decade of experience driving brands forward with innovative visual concepts. Proficient in coaching and training staff to maximize efficiency, productivity, and profitability. .
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work History
Regional Visual Manager
Design Within Reach
Dallas, TX
10.2021 - 01.2023
- Supervised new store openings and remodeling projects, ensuring seamless integration of branding and smooth operations
- Resolved complex merchandising challenges across 15 stores, adapting strategies based on store- specific factors
- Conducted store visits to enforce visual and merchandising standards, optimizing sales growth in a 10- million-dollar territory.
- Managed analytical reports to identify and track sales activities and customer trends.
- Designed appealing merchandise displays to attract customers to store, increasing foot traffic by 80%.
- Provided regular updates to senior management on resolved merchandising challenges
- Coordinated with merchandising department to support release and product allocation dates.
Retail Sales Assistant
Design Within Reach
Washington, DC
09.2018 - 10.2021
- Assisted in achieving yearly goals in a 3-million-dollar showroom through account executive partnerships and client outreach
- Implemented innovative visual standards, while creating striking vignettes in the showroom.
- Managed inbound merchandise deliveries, and studio operations, ensuring adherence to company protocol.
- Led studio meetings, product trainings, and store safety sessions.
- Assisted customers with prompt and polite support in-person and via telephone.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
Visual Merchandiser
Saks Fifth Avenue
Tysons Corner, VA
09.2017 - 10.2018
- Executed major installations, relocations, and renovations, collaborating with Senior Visual.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Monitored and replenished display inventory and restructured according to available stock.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Ensured compliance with corporate visual standards through meticulous execution of monthly directives.
- Managed multiple projects simultaneously, maximizing operational efficiency and productivity.
Field Visual Merchandiser
J2 Merchandising
Washington, DC
08.2017 - 03.2018
- Conducted weekly visits to evaluate visual displays for Women's and Men's Apparel at Lord & Taylor.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Monitored and replenished display inventory and restructured according to available stock.
- Led training sessions on product knowledge and company merchandising standards.
- Negotiated for premium floor space and created detailed reports for informed decision-making.
- Provided before-and-after photo documentation for analysis.
Visual Merchandising Team Lead
Adidas
San Francisco, CA
10.2015 - 02.2017
- Oversaw display production, ensuring alignment with visual merchandising strategy and enhancing customer experience.
- Researched lifestyle and design trends, incorporating them into seasonal displays.
- Created visually stunning displays that drove customer engagement and increased sales.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Built properly lit and well-maintained displays, creating inviting atmosphere in stores.
- Evaluated store performance and made recommendations for changes to optimize sales.
Buyer/Visual Merchandiser
Second Time Around
Washington, DC
01.2012 - 01.2015
- Researched current trends in visual merchandising to create modern and attractive displays.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
- Styled mannequins and provided personalized styling services to customers.
- Organized store merchandise racks by size, style, and color.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Utilized social media marketing to increase brand awareness and drive sales.
- Trained new employees on company standards and policies.
Education
Bachelor of Arts - Visual Merchandising
Academy of Art University
San Francisco, CA 01.2015 - 05.2017
Skills
Digital MarketingNetSuiteAdobe Design ProgramsSalesforcecomMicrosoft Office
Problem-Solving
Decision-Making
Corporate Visual Standards
Teamwork and Collaboration
Analytical and Critical Thinking
Organization and Time Management
Inventory Management
SAP
Training and Development
Product Knowledge
Timeline
Regional Visual Manager
Design Within Reach
10.2021 - 01.2023
Retail Sales Assistant
Design Within Reach
09.2018 - 10.2021
Visual Merchandiser
Saks Fifth Avenue
09.2017 - 10.2018
Field Visual Merchandiser
J2 Merchandising
08.2017 - 03.2018
Visual Merchandising Team Lead
Adidas
10.2015 - 02.2017
Bachelor of Arts - Visual Merchandising
Academy of Art University
01.2015 - 05.2017
Buyer/Visual Merchandiser
Second Time Around
01.2012 - 01.2015