LaTonya Rickman

• Designed strategies to drive higher sales and strengthen customer connections.
• Facilitated training sessions focused on sales strategies, customer engagement methods, and visual merchandising solutions.
• Enhanced operational workflows while upholding merchandising excellence.

• Executed visual merchandising strategies across the central region, maintaining brand consistency.
• Implemented engaging product storytelling, resulting in a 40% boost in sales.
• Guided retail staff to ensure compliance with visual guidelines.

• Maximized revenue by implementing effective strategies for product organization.
• Executed visual merchandising strategies to boost showroom appeal and customer engagement.
• Optimized operational workflows for improved store functionality.

• Implemented visual displays to elevate store presentation and meet revenue objectives.
• Crafted and implemented displays for company promotions, product launches, and seasonal events.
• Conducted training sessions on visual merchandising to ensure brand uniformity.

• Worked with store managers to implement new displays, promotions and store layout changes.
• Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
• Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
• Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.

• Oversaw display production, ensuring alignment with visual merchandising strategy and enhancing customer experience
• Created visually stunning displays that drove customer engagement and increased sales
• Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes

• Executed promotional displays enhancing product presentation.

• Evaluated sales trends and client input to craft effective strategies for enhanced satisfaction.

• Created visually striking mannequin arrangements for store promotions to be showcased on the store’s social media page.