Latorya Starks

• Manage sales, distribution, and in-store product display positioning within a given geography, including merchandising and point-of-sale.
• Responsibly sell company initiatives to retail partners, including new products, limited time offers, (LTOs) promotions, and pricing strategies
• Consult, advise and engage with retail, wholesale, and chain partners on category management and business analytics to help improve the performance of their business.
• Develop innovative ways to improve Swisher’s brand performance through selling skills using data analysis, brand and trade marketing, planning, and product placement. Strengthen relationships with key decision-makers and store managers.
• Develop and utilize the Swisher Shield system to track, measure, and analyze progress against key sales & marketing initiatives.

• Handle sales and distribution within a given geography, including merchandising as needed
• Responsibly sell company initiatives to retail partners including: promotions, new brands, inventory management and pricing strategies
• Consult, advise and engage with retail partners on category management and business analytics to help improve the performance of their business
• Develop innovative ways to improve business performance through data analysis, brand marketing, product placement and purposeful planning
• Develop and utilize systems to track, measure and analyze progress against key marketing initiatives and other business metrics
• Grow leadership capability through ongoing comprehensive training and high impact experiences

• Cover 40 Store (Lowes, Home depot, Best Buy) to ensure the associates are trained on the Frigidaire brand
• Check the sales floor for our product and make sure it’s clean and show room ready
• Continuously grow stores sales from previous year by training and building advocacy for our brand of products.

• Open the store and insure that it is ready before the day start
• Help my peers with overriding transactions and trained them on new products and promotions
• Also, I monitored how well policies were being followed during monthly sales
• Preform closing duties like pulling the store deposits and making sure all money as accounted for and correct
• Dropping the deposits in the safe for pickup
• Lastly loading in the store numbers from the day to track our results.

• Greet customers when they come in and find out if they are current customer or if they are seeking to become customers
• If they are new customers, I explain the current promotions going on and give a quote on what their bill will be
• Recommend accessories for their purchases and informed them on the ways they can pay for the add on items
• Lastly give them a bill summary so they can be aware of what their future bill should be and thank them for coming in.

• Follow steps to a sale to make sure the customer purchases the right product, also go over the service plans with the customer showing them the benefits of protecting their investment whether it's an Appliance a Home Theater product or a Mobile device
• Stock storage areas and displays with new merchandise
• Stock displays with new or transferred merchandise
• Follow through on Customer requests; provided merchandise information and current tips to increase sales and customer satisfaction
• Lastly, thank the customer for shopping with us and providing them with support on their product if needed after.