Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Founder and CEO
Events by Toya Deen
04.2012 - Current
Planning, design and events management services for birthday parties, weddings, bridal showers and corporate gatherings
Provision of strategic consultation for events, personal and corporate branding, marketing and promotion
Establish and launch social media marketing campaigns
Coordinate fundraising, charitable, corporate and events for special occasions
Design consultation and implementation for events
Store Manager
Bikini Village
10.2013 - 07.2023
Consistently achieve weekly sales targets and maintain a high customer and staff satisfaction rate through exceptional service delivery and team leadership
Accomplished 11.5% increase in overall team productivity
Provide leadership oversight for sales associates and cashiers
Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
Re-merchandize inventory items to enhance store appearance for promotional campaigns
Approved regular payroll submissions for employees.
Improved customer satisfaction through staff training in customer service and product knowledge.
Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
Prepare weekly and monthly accountability reports for leadership
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Recruit, onboard train and coach new employees
Reconciled daily sales transactions to balance and log day-to-day revenue.
Managed inventory control, cash control, and store opening and closing procedures.
Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
Event Planning Intern
Canadian Small Business Women
02.2016 - 10.2016
Effectively planned and executed business seminars across Ontario including Niagara, Oshawa and Toronto which provided value-added networking opportunities for immigrants and new entrepreneurs
Conducted extensive research to support marketing plan and proposal development
Executed outreach activities including cold calling, messaging and community engagement with vendors, speakers, entrepreneurs and members
Assisted with budget management and usage of excel to record, track, analyze and report on guest, attendance and resource allocation
Conducted market research to identify potential sponsors, securing financial support for events.
Collaborated with the owner to develop strategies and solutions for business development and continuous improvement
Oversaw day to day operations of the organization and managed over 100 commercial and residential accounts
Conducted external environmental analysis and market research to enhance brand awareness and market position
Increased customer satisfaction and repeat customer intake through exceptional customer relationship management, resolved complaints and responded to queries
Effectively managed client accounts using QuickBooks software
Prepared invoices and bank deposits and processed accounts receivables
Administered payroll and executed workforce and resource planning
Planned and scheduled jobs, assigned work to multiple field crews to ensure timely service delivery
Store Manager
Claro
04.2009 - 09.2010
Spearheaded marketing, promotion and recruitment events, giveaways and contests which generate 20% increase in sales
Integral contributor to the formulation and implementation of customer retention strategy
Recruited and trained new staff and volunteers
Maintained financial, accounting and budgeting records
Administered daily purchases, sales and provided oversight for operations
Education
Post Graduate Certificate - Event Management
Humber College
Etobicoke, CA
05.2016
BSc. - Management Studies, Tourism and Hospitality Management