LaToya Sims
Pearl,MS
Summary
Experienced with relationship-building and driving sales growth through effective communication. Utilizes persuasive techniques to foster client trust and close deals. Track record of exceeding sales targets and contributing to team objectives.
Overview
17
17
years of professional experience
Work History
Sales Representative
Clark Beverage Group
10.2016 - 09.2025
- Execute and close all sales
- Sale in promotional programs & equipment placements to ensure dealer compliance
- Build & maintain strong, long-lasting customer relationships
- In connection with sale calls, maintain appropriate inventory levels, maintain company assets & point of sales to ensure account meets Company merchandising standards
- Determine store's product needs, place & transmit appropriate order
- Communicate account activities with appropriate party
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Expanded customer base through cold calling, networking, and relationship building.
- Managed several incoming calls, text and emails from customers daily.
- Analyzed market trends to identify new sales opportunities and optimize product offerings.
Account Manager
Coca Cola Refreshments
06.2008 - 10.2016
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Built relationships with customers and community to promote long term business growth.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Set and achieved company defined sales goals.
- Negotiated prices, terms of sales and service agreements.
- Informed customers of promotions to increase sales productivity and volume.
- Managed several incoming calls, text and emails daily from customer.
Education
Associate of Science - Business Management
Hinds Community College
Pearl, MS05-2022
Skills
- Territory & Route Sales Management
- Account Management
- Relationship Building
- Merchandising & Retail Execution
- Inventory Control & Order Replenishment
- Upselling & Cross-Selling
- Promotional Compliance
- Sales Analytics & Reporting
- Sales Force (CRM)
- Microsoft Excel
Accomplishments
- Delivered major year-over-year sales growth across high-volume healthcare and retail accounts, including:
- UMMC Café Morrison's: +25.18%
- Baptist Hospital Morrison's: +9.36%
- Hudson News: +19.93%
- CHS Merit Health River Oaks: +64.87%
- UMC Wiser: +70.35%
- UMMC Gift Shop: +33.39%
- CHS Merit Health Rankin: +19.75%
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- Recognized by senior leadership for outstanding performance, described as “driven, aggressive, and passionate about selling,” with results that consistently exceeded FSOP expectations.
- Strengthened strategic relationships within major health systems (UMMC, CHS, Merit Health, Morrison's), ensuring top-tier service, product availability, and rapid issue resolution.
- Maximized account potential by identifying sales opportunities, expanding product placement, and increasing order frequency across multiple healthcare foodservice and retail locations.
- Maintained a high-performance sales culture, known for reliability, persistence, and consistently “pushing for every case” to exceed monthly and quarterly targets.
Timeline
Sales Representative
Clark Beverage Group
10.2016 - 09.2025
Account Manager
Coca Cola Refreshments
06.2008 - 10.2016
Associate of Science - Business Management
Hinds Community College