Latoya Watlington
Fayetteville,NC
Summary
Proven leader in business development and sales, adept at market trend analysis and customer acquisition. At City5 Consulting, LLC, spearheaded initiatives surpassing sales targets through innovative strategies and strong customer relationships. Excelled in staff management and competitive analysis, driving operational efficiency and market expansion at Cobalt Management. Achieved significant project milestones, demonstrating exceptional organizational and analytical skills.
Overview
15
15
years of professional experience
Work History
Business Development Manager
City5 Consulting, LLC
New York, NY
01.2020 - Current
- Led strategic planning initiatives to align business objectives with market trends and customer needs
- Managed business development projects from inception to completion, including market research, competitor analysis, and proposal preparation
- Cultivated and maintained strong customer relationships through regular communication and personalized service
- Achieved and exceeded sales targets by implementing effective sales strategies and fostering a customer-centric culture within the organization
Regional Sales Manager
Cobalt Management
Garner, NC
01.2015 - 01.2020
- Developed and implemented innovative sales tactics to penetrate new markets and expand the customer base
- Oversaw project execution, ensuring adherence to timelines, quality standards, and budget constraints
- Collaborated with cross-functional teams to streamline processes and enhance operational efficiency
- Provided leadership and mentorship to sales teams, fostering a high-performance culture and driving results
- Saved $10,000 in operating costs in the first 60 days by repairing and servicing equipment
Senior Housing Operations - Project Management
01.2010 - 01.2015
- Under the supervision of the Chief Operations Officer, key members of DHA’s staff were selected to be part of the Project Management Team (PMT) with a goal to stabilize and reestablish the integrity of the Housing Choice Voucher (HCV) program over a six-month period
- During this time, there were a total of 720 delinquent inspections for the 2011 fiscal year
- The PMT was assigned 334 of these inspections and met its goal
- Developed spreadsheets to inspect units in a cluster for utilization of effective time management
- Established a time management system for each multi-family property site
- Forwarded appropriate written correspondences to property owners and program participants
Education
Bachelors of Science - Business Management
Shaw University
05.2017
Associates of Arts - Business Administration
Shaw University
05.2014
Skills
- Prospecting
- Promotional planning
- Customer acquisition
- Competitive analysis
- Sales channel building
- Market and competitive analysis
- Campaign development
- Account management
- Product demonstrations
- Sales expertise
- Staff management
- Market trend analysis
References
Available Upon Request
Languages
English
Professional
Timeline
Business Development Manager
City5 Consulting, LLC
01.2020 - Current
Regional Sales Manager
Cobalt Management
01.2015 - 01.2020
Senior Housing Operations - Project Management
01.2010 - 01.2015
Bachelors of Science - Business Management
Shaw University
Associates of Arts - Business Administration
Shaw University
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