LaToyia Davidson

Strategic Brand Marketing & Communications firm specializing in innovative partner marketing solutions, leveraging industry insights and data-driven strategies to drive growth, enhance brand visibility, and foster impactful business partnerships worldwide.

• Directed the creative development and launch of a signature clarity-based service offer, blending brand strategy with intuitive insight to drive market positioning and product value.
• Led the full redesign and optimization of the LucyBell Brands website, overseeing SEO-aligned web copy, UX flow, and visual hierarchy by collaborating with design and writing partners.
• Built and managed cross-functional creative teams, including writers and designers, to produce aligned content, branded visuals, and e-commerce prototypes for a capsule clothing line.
• Wrote and edited original blog content, email campaigns, and branded storytelling assets — amplifying brand voice across digital platforms and engaging global, soul-aligned audiences.
• Translated visionary concepts into execution-ready creative briefs, shaping the brand’s narrative through content frameworks, design direction, and product development cycles.
• Strategic Brand Marketing & Communications firm specializing in innovative partner marketing solutions, leveraging industry insights and data-driven strategies to drive growth, enhance brand visibility, and foster impactful business partnerships worldwide.

Promoted into a senior-facing campaign leadership role to direct internal and external agency teams in producing high-impact multimedia content and cross-functional brand campaigns. Led executive storytelling and creative strategy for the Rare Disease franchise — managing production timelines, scripting key leadership narratives, and aligning communications across digital, live, and video platforms.

Acted as an internal producer and content lead, overseeing concept development and end-to-end delivery of events, podcasts, video segments, and branded storytelling for award ceremonies, product launches, and stakeholder engagements.

• Directed high-impact brand storytelling, overseeing 20+ creative and media agency partners to deliver executive campaigns and live-action video content for Rare Disease leadership.
• Led end-to-end production cycles, managing content timelines, creative scripting, and stakeholder reviews across digital, social, and live event formats.
• Produced internal and external messaging in partnership with Brand, DEI, and Growth teams, aligning narrative development with franchise goals and senior leadership vision.
• Amplified global engagement on Rare Disease Day, achieving a 25% YoY lift in video views and audience interaction through curated creative and immersive storytelling.
• Managed a $1M+ budget and drove cross-functional alignment from pre-launch to post-launch, ensuring content excellence across brand moments, conferences, and executive platforms.

Collaborated with global account managers and internal teams through an agency-style workflow to deliver strategic project outcomes across regulatory, QA, and operational environments. Led program initiatives supporting over 50 individuals across global regions, ensuring cross-functional collaboration and alignment of timelines, scope, and stakeholder needs. Navigated complex global partnerships to streamline communications and operations across high-priority initiatives.

• Implemented tools to track and analyze product output data, enabling improved visibility into progress and performance.
• Consulted program managers on project scoping, risk mitigation, and business case formulation to strengthen delivery outcomes.
• Directed stakeholder updates and communications to ensure transparency and accountability throughout project life cycles.
• Spearheaded cross-functional alignment efforts, driving stakeholder buy-in and successfully delivering within defined parameters.

Directed branded content strategy, global training logistics, and internal campaigns across 450+ stakeholders during a multi-year enterprise integration. Oversaw an internal agency team and partnered with brand, medical, and compliance teams to lead global medical and commercial conferences and high-impact awareness events. Designed a streamlined internal program that improved compliance review timelines by 60%. Spearheaded booth design logistics and internal speaker prep for branded activations, aligning content across global markets.

• Directed creative communications and training workflows across systems, milestones, and regional timelines.
• Collaborated with brand and internal stakeholders to unify content strategy and visual identity across channels.
• Managed execution of internal branded events and global stakeholder communications during company integration.
• Partnered with regional teams to localize training materials, ensuring cultural and regulatory alignment.
• Produced scalable communication tools to support global transformation, speaker training, and change management.

Led global strategy for the Diner’s Club airport lounge program, partnering with internal brand teams and external agencies to deliver digital content, streamline systems, and elevate branded experiences across global lounge touchpoints. Served as a key liaison between cross-functional teams, driving global alignment on marketing communications and campaign rollouts.

• Collaborated with external agencies on branded website development, YouTube video production, and digital storytelling to support campaign objectives and product launches.
• Spearheaded transition from manual processing to an automated credit card platform, reducing payment processing time by 20% and minimizing fraudulent activity.
• Launched content and visual assets across LinkedIn, Twitter, and Facebook to boost engagement and drive promotional impact.
• Conducted global market research to identify trends and white space, contributing to the successful ELO credit card launch.
• Supported global booth design and logistics for medical and commercial conferences, overseeing compliance, branding alignment, and internal reviews across marketing and product teams.