Latoyia Oates
Charlotte,NC
Summary
Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
20
20
years of professional experience
Work History
Data Entry Manager
West Charlotte High School
07.2023 - Current
- Maintained accurate student records through diligent monitoring and data entry, ensuring compliance with state and federal regulations.
- Collaborated with school administrators to develop efficient scheduling strategies, optimizing course availability and maximizing staff resources.
- Enhanced data integrity by conducting regular audits of student records and promptly correcting discrepancies as needed.
- Provided exceptional customer service to parents and students, addressing inquiries and resolving issues in a timely manner.
- Facilitated smooth transitions for incoming students by coordinating their placement testing schedules and advising appointments prior to enrollment.
- Managed the coordination of credit transfers and transcript evaluations for incoming transfer students, enabling smooth academic transitions into new programs.
- Contributed to the development of school policies by providing input on registration procedures, attendance tracking, and transcript management.
- Led efforts to increase overall accuracy rate in record-keeping processes, promoting trust from both internal stakeholders and external accrediting bodies.
Writer and Photographer
The Lux Blog NC and Promotions
10.2015 - Current
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
- Interviewed individuals by phone, video chat and in-person to write news stories.
- Generated ideas for new content series or formats based on audience interests and market trends.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Brainstormed ideas to create useful content for clients.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Developed engaging articles for online publications, resulting in increased readership and social media shares.
Content & Social Media Manager
West Hoke Middle School
09.2021 - 12.2023
- Boosted engagement rates amongst the parents and community with the creation of compelling and visually appealing content.
- Applied current editing and photography tools to tell great stories.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
- Implemented user feedback system on website to gather insights, using this feedback to guide future content creation.
- Optimize website content leading to increase in organic traffic and higher visibility in search engine results.
- increase parent onsite involvement by 75% by developing comprehensive content according school calendar to streamline production, ensuring timely publication and fostering audience growth.
Social Media Manager
Abundant Life Ministries
01.2018 - 06.2023
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Increased follower engagement with interactive content and timely responses to comments.
- Designed and executed social media training program for new hires, ensuring high-quality content production.
- Analyzed competitor social media activities to identify opportunities for brand differentiation.
- Conducted market research to tailor content to target audience preferences, significantly increasing reach.
School Bookkeeper
Hoke County Schools - West Hoke Middle School
08.2004 - 01.2005
- Assuring all school funds are properly received and
- Monitored incoming payments from clients, ensuring prompt application of funds against outstanding invoices.
- Completed payroll for employees and maintained detailed records of procedures.
- Prepared monthly bank reconciliations to ensure accurate representation of company''s financial position.
- Tracked expenses and income for businesses while organizing and maintaining bank statements for checking accounts.
- Established School Funds accounting system to reflect accurate financial records.
- Reduced errors in financial reporting by conducting thorough reviews and ensuring accurate data entry.
Education
Digital Marketing
Full Sail University
01.2005
Mass Communications
Campbell University
01.2001
Skills
- Social Media Management
- Audio/Visual Production
- Website Design
- Videography Broadcasting
- Competitor Analysis
- Paid Advertising
- Event Promotion
- Strategy Development
- Image Editing
- Adobe Creative Suite
- Layout Design
- Branding and Identity
- Packaging Design
Timeline
Data Entry Manager
West Charlotte High School
07.2023 - Current
Content & Social Media Manager
West Hoke Middle School
09.2021 - 12.2023
Social Media Manager
Abundant Life Ministries
01.2018 - 06.2023
Writer and Photographer
The Lux Blog NC and Promotions
10.2015 - Current
School Bookkeeper
Hoke County Schools - West Hoke Middle School
08.2004 - 01.2005
Digital Marketing
Full Sail University
Mass Communications
Campbell University