LATRISHA GRAY
Elmwood Park,USA
Summary
Results-driven marketing and client engagement leader with 14+ years of experience driving communications, stakeholder engagement, vendor partnerships, and community outreach initiatives. Proven ability to develop multi-channel strategies, manage campaigns, and foster collaborative relationships to enhance brand presence and social impact. Adept at cross-functional collaboration, strategic planning, and leveraging performance insights to optimize results.
Overview
16
16
years of professional experience
Work History
VEC Client Executive VCG
Verizon Communications
07.2022 - Current
- Manage relationships with over 400 multi-dwelling unit (MDU) communities, serving as the primary liaison for Verizon services and community engagement initiatives.
- Lead collaborations with Newark Housing Authority, BOLD, and SGA for 15+ community events promoting STEM, computer literacy, and Verizon Forward.
- Partner with NJ Shares at outreach events to promote ACP in Newark.
- Work with Essex County senior properties to promote computer literacy and ACP.
- Coordinate with Newark Mayor’s Office to distribute Verizon Forward collateral via community emails.
- Collaborate with marketing, legal, and state affairs teams for aligned messaging.
- Analyze event performance and vendor data to refine strategies.
- Key Accomplishments:
- Secured exclusive D2D access and coordinated vendor partnerships, resulting in 100+ new sales.
- Expanded Verizon’s community impact and outreach effectiveness.
Business Sales Retention Consultant
Verizon Communications
12.2017 - 07.2022
- Developed retention and growth strategies across diverse client base.
- Partnered with marketing and ops to improve engagement materials.
- Created data-driven strategies to increase adoption and loyalty.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Key Accomplishment:
- Achieved 209% of net revenue targets in 2021.
Team & Center Champion (Special Project)
Verizon Communications
01.2021 - 12.2021
- Educated internal teams on product launches and improvements.
- Created incentive programs and engagement initiatives.
- Partnered with leadership to identify process efficiencies.
Residential Sales Consultant
Verizon Communications
04.2009 - 11.2017
- Surpassed sales goals via strategic customer engagement.
- Fostered long-term customer relationships and referrals.
Education
Bachelor of Arts - Communications
St. John’s University
Jamaica, NYSkills
- Workday
- Tableau
- Verizon Internal Systems
- Microsoft Office (Word, Excel, PowerPoint)
- Google Suite
- Reporting & Analytics Tools
- Networking strength
- Relationship management
Accomplishments
2024 Verizon Pre-Leader Academy Graduate
2025 McKinsey Leadership Program Graduate
2021 Verizon President’s Club Award Winner
Timeline
VEC Client Executive VCG
Verizon Communications
07.2022 - Current
Team & Center Champion (Special Project)
Verizon Communications
01.2021 - 12.2021
Business Sales Retention Consultant
Verizon Communications
12.2017 - 07.2022
Residential Sales Consultant
Verizon Communications
04.2009 - 11.2017
Bachelor of Arts - Communications
St. John’s University
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