Summary
Overview
Work History
Education
Skills
Accomplishments
Professional Memberships Affiliations
Awards
Core Abilities
Personal Information
Timeline
Generic

Lattasha Fanfair

New York City,New York

Summary

Strategic and results-driven professional with over 15 years of experience in project and product management, brand marketing, operations, and events across consumer products, retail, toys, education, and hospitality. Known for creative problem-solving, stakeholder management, and leading cross-functional initiatives that drive measurable impact.

Overview

12
12
years of professional experience

Work History

Consultant (Growth & Innovation Strategy)

Bishop Loughlin Foundation
Brooklyn, NY
07.2023 - Current
  • Evaluated existing systems and processes against industry best practices to enhance efficiency.
  • Reviewed existing policies and procedures to suggest necessary improvements.
  • Facilitated training sessions for new employees on company policies and procedures.
  • Provided advice on operational processes, business development initiatives, organizational changes and other areas of improvement.

Consultant, Scheduling Project Manager (Coverage)

Jazwares LLC
Fort Lauderdale, FL
01.2024 - 06.2024
  • Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards.
  • Created and implemented processes to ensure successful completion of projects.
  • Forecasted, scheduled and monitored project timelines, personnel performance, and cost efficiency.

Project Lead / Sales Enablement Coordinator

Spin Master Inc.
Long Island City, NY
11.2019 - 12.2023
  • Drafted proposals outlining solutions tailored specifically for prospective clients.
  • Collaborated with senior management to define KPIs and track performance metrics across teams.
  • Organized virtual events such as webinars or online seminars to engage customers and grow market share.
  • Attended trade shows, conferences, and other industry events representing the company's brand.
  • Directed and coordinated products, services and sales activities.
  • Supported sales team members to drive growth and development.
  • Analyzed data from customer feedback surveys to identify areas of improvement in the sales process.
  • Developed and implemented a comprehensive onboarding program for new sales reps.

Event Producer /Trade Marketing Project Manager

Aerotek for Fisher Price Friends/Mattel Inc.
New York, NY
10.2013 - 01.2019
  • Oversaw advanced event registration and day-of check-in to handle high volume of guests.
  • Developed and implemented marketing strategies to increase brand awareness and sales.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Monitored competitor activities in the marketplace and identified opportunities for improvement.
  • Helped clients produce brochures, publications and event-specific materials for optimum effect.
  • Implemented promotional strategies to maximize conference and convention attendees.
  • Drove growth in event management business by continuously researching and implementing improved strategies to exceed client expectations.
  • Worked with professional and trade associations to create memorable and successful events.

Associate Product Development Manager - Consultant

Mondelez International
Hanover, NJ
02.2018 - 08.2018
  • Managed vendor relationships related to product development initiatives.
  • Established timelines for each phase of product development process.
  • Supported efforts to develop and launch new product offerings and enhancements for existing products.
  • Developed marketing strategies based on corporate objectives and market trends.

Education

B.B.A. - Management, Marketing Concentration

LIM College
New York, NY

Continuing Ed Online Courses

Stanford University

BRAG/NBA Rotational Internship

Skills

  • Project scheduling
  • Event Logistics
  • CRM (Salesforce)
  • Data Analysis
  • KPI Tracking
  • Adobe Suite
  • Creative Leadership
  • Adaptability
  • Collaboration
  • Communication
  • Multitasking
  • Process improvement
  • Organizational change
  • Business development
  • Customer relationship management
  • Project management
  • Marketing strategy

Accomplishments

  • Increased event participation by 28% YOY at Bishop Loughlin through strategic alumni outreach.
  • Reduced B2B/B2C inefficiencies by 23% at Spin Master through pricing and operational improvements.
  • Managed a $3M+ budget at Mattel, achieving cost savings within 2.5 years.
  • Launched cross-brand marketing events for movie premieres and retail activations.

Professional Memberships Affiliations

  • Black Retail Action Group (BRAG) – Junior Advisory Member
  • Women’s Foundation – Committee Member
  • Women in Toys – Former Committee Volunteer
  • Fanfare & ME – Creator, Business Ops Consultant

Awards

  • Certified Mixologist – American Bartending School
  • BRAG Internship Program Graduate – NBA & Retail Rotation
  • Stanford Continuing Ed – Innovation & Design Thinking

Core Abilities

15 years, 15+ years, 12+ years, 10 years, 12+ years

Personal Information

Hobbies: Cocktail recipe design & journaling, Community engagement & mentorship, Event planning with cultural themes, Soccer, Jazz music, and travel experiences

Timeline

Consultant, Scheduling Project Manager (Coverage)

Jazwares LLC
01.2024 - 06.2024

Consultant (Growth & Innovation Strategy)

Bishop Loughlin Foundation
07.2023 - Current

Project Lead / Sales Enablement Coordinator

Spin Master Inc.
11.2019 - 12.2023

Associate Product Development Manager - Consultant

Mondelez International
02.2018 - 08.2018

Event Producer /Trade Marketing Project Manager

Aerotek for Fisher Price Friends/Mattel Inc.
10.2013 - 01.2019

B.B.A. - Management, Marketing Concentration

LIM College

Continuing Ed Online Courses

Stanford University

BRAG/NBA Rotational Internship

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Lattasha Fanfair