LAUANNA RECKER
Arlington Heights,IL
Summary
Seasoned sales professional with 15+ years of experience in Sales, Negotiations, and Account Management. Adept in solution-based selling and sales processes, with a proven ability to drive revenue and build long-term client relationships. Demonstrates exceptional communication and presentation skills, capable of simplifying complex concepts for diverse audiences. Highly skilled in managing time effectively, exceeding sales targets, and delivering outstanding customer service.
Overview
27
27
years of professional experience
Work History
ONSTAR CONNECTED FLEET SALES EXECUTIVE
General Motors
2019.04 - 2024.02
- Oversaw sales operations across a nine-state Midwest region, consistently surpassing sales objectives with performance metrics of 106%, 110%, 135%, 124%, 115%, and 98% for 2019 through 2024, respectively
- Achieved a 13% increase in B2B Customer Satisfaction, raising Net Promoter Score to 63% since the product launch
- Collaborated cross-functionally to enhance the integration of OnStar Telematics as a SaaS offering
- Represented Fleet Connected Services at national events, significantly boosting brand visibility and generating high-quality leads
- Conducted comprehensive market research to identify new business opportunities and expanded the company's market footprint
- Performed competitive analysis to highlight areas where our offerings excelled or needed improvement relative to market alternatives.
NATIONAL VENDOR NETWORK MANAGER
Donlen Corporation
2015.03 - 2018.12
- Directed a team in executing the Strategic Vendor Network Strategy, leading to a 45% increase in network utilization within the first year through the integration of vendor scheduling applications
- Developed a robust vendor qualification model and restructured coverage programs, improving local vendor availability to 78% within 5 miles and achieving 91% overall coverage
- Established a Vendor Subrogation Process with a 100% success rate
- Spearheaded client integration improvements, achieving a 74% utilization rate for new clients in the maintenance network.
MIDWEST REGION SALES MANAGER
David Gomez and Associates
2012.07 - 2015.02
- Launched and grew business operations in the Midwest region, successfully achieving regional sales targets through effective team coordination and strategic account management
- Conducted in-depth competitive analysis to strategically position products and services in new territories.
PRODUCTIVITY FLEET MANAGER
Praxair Contract
2011.07 - 2012.07
- Implemented strategic restructuring to enhance fleet operational efficiency, reversing cost increases to pre-2010 levels with reductions to $0.30, $0.33, and $0.28 over three years
- Developed and monitored KPIs for Tier 1 and multiple Tier 2 suppliers
- Led Six Sigma projects to improve fuel efficiency by 5% and extend tire life by 30%.
AMERICAS CORPORATE FLEET MANAGER
British Petroleum (BP)
2004.01 - 2008.06
- Developed and executed a strategic vision to centralize fleet management across nine regions, optimizing a fleet of 15,000+ vehicles and achieving over $50M in immediate cost savings
- Conducted a comprehensive three-year fleet acquisition audit, recovering $7M in missed discounts
- Reduced the supplier base by 75% and managed a successful Global RFP Project, realizing 10% savings
- Established a collaborative team across Legal, HR, Risk Management, Safety, and Tax to ensure jurisdictional and compliance adherence
- Created and implemented a Strategic Communications Platform, including a Global Fleet Management Website and Regional Operational Procedures, contributing to enhanced fleet performance.
REGIONAL SALES MANAGER
Wheels, Inc.
1997.01 - 2004.01
- Recognized twice with Top Salesperson awards for surpassing quotas and expanding territory
- Achieved Salesperson of the Year for outstanding growth performance
- Successfully reversed client attrition within territory and achieved 100% positive client recommendation ratings
- Initiated and mentored Account Manager roles to support business growth and client retention
- Developed and implemented a quality assurance model to align key fleet performance activities with clients' strategic objectives.
Education
Bachelor of Applied Science, Business Management -
University of Phoenix
Chicago, IL01.2011
Skills
- Sales Strategy and Execution
- Solution-Based Selling
- Account Management
- Cross-Functional Collaboration
- Market Research and Competitive Analysis
- Team Leadership and Development
- Project Management and Process Improvement
- Client-Centric Communication
- Strategic Vendor Management
- Data-Driven Decision Making
- Strong negotiation skills
- Goal-oriented mindset
- Target Achievement
- Fleet Management Knowledge
Timeline
ONSTAR CONNECTED FLEET SALES EXECUTIVE
General Motors
2019.04 - 2024.02
NATIONAL VENDOR NETWORK MANAGER
Donlen Corporation
2015.03 - 2018.12
MIDWEST REGION SALES MANAGER
David Gomez and Associates
2012.07 - 2015.02
PRODUCTIVITY FLEET MANAGER
Praxair Contract
2011.07 - 2012.07
AMERICAS CORPORATE FLEET MANAGER
British Petroleum (BP)
2004.01 - 2008.06
REGIONAL SALES MANAGER
Wheels, Inc.
1997.01 - 2004.01
Bachelor of Applied Science, Business Management -
University of Phoenix
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