Laura Phillips
Tulsa
Summary
Marketing professional prepared to drive impactful marketing strategies and initiatives. Expertise in creating and executing campaigns that resonate with target audiences. Known for collaborative approach that ensures cohesive team efforts and adaptability to changing market demands. Proficient in digital marketing and market research.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Executive
Papa John's Pizza
02.2022 - Current
- Served as a liaison between departments to facilitate effective communication throughout the company.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Launched marketing activities for new product lines and market penetration.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
Assistant Manager/Bar Manager
Main Street Tavern
02.2023 - 02.2024
- Managed inventory levels to minimize stockouts while reducing overhead costs.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
- Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
- Increased sales through effective merchandising strategies and targeted promotions.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
- Conducted employee performance evaluations, providing constructive feedback for growth and development.
- Implemented staff training programs, enhancing product knowledge and improving customer service skills.
- Coordinated with vendors to ensure timely delivery of products and resolve any supply chain issues.
- Monitored sales trends to adjust pricing strategies for optimal profitability.
- Assisted in budget preparation, ensuring alignment with financial goals.
- Developed marketing strategies to attract new customers, increasing foot traffic.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
Restaurant Manager/Chef
Russo's New York Pizzeria
07.2021 - 04.2023
- Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
- Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
- Reconciled cash and credit card transactions to maintain accurate records.
- Correctly calculated inventory and ordered appropriate supplies.
- Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
- Tracked daily sales transactions and invoices for accurate and updated financial reporting.
- Optimized labor costs by closely monitoring schedules, adjusting staffing levels according to business needs, and employing cross-training strategies.
- Promoted a positive work environment with proactive conflict resolution strategies and team-building activities.
- Effectively managed payroll and timekeeping, and paperwork for new hires and terminations.
- Enhanced guest experience by regularly reviewing feedback and implementing necessary improvements.
- Quickly identified problem situations and skillfully resolved incidents to satisfaction of involved parties.
- Ensured compliance with local health department regulations through regular staff training sessions and facility inspections.
- Reduced staff turnover rate with effective leadership, open communication, and employee development opportunities.
- Increased restaurant revenue by optimizing table turnover rates and enhancing menu offerings.
- Oversaw inventory management processes to minimize waste and maintain optimal stock levels for seamless operation.
- Improved overall customer satisfaction by implementing new service standards and staff training programs.
Server
Red Lobster
08.2021 - 01.2022
- Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
- Served food and beverages promptly with focused attention to customer needs.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
- Cultivated warm relationships with regular customers.
- Performed opening and closing duties, ensuring the dining area was prepared for seamless service transitions.
- Enhanced customer satisfaction by promptly attending to their needs and providing personalized service.
- Maintained a clean and orderly dining area for an enjoyable guest experience.
- Provided attentive service during high-volume periods without sacrificing attention to detail or guest rapport.
- Addressed customer complaints or concerns professionally, ensuring swift resolution and maintaining positive relationships.
- Set positive tone for entire dining experience as first point of contact for incoming guests.
- Supported colleagues during peak hours, fostering a collaborative work environment that enhanced overall productivity levels.
- Followed health and safety protocols crucial for maintaining safe and sanitary environments for customers and staff.
- Developed strong rapport with regular customers through genuine hospitality efforts leading to repeat business.
- Increased sales with upselling techniques and thorough knowledge of menu items, specials, and promotions: top performer
Secretary/Receptionist
Terry carter financial
01.2019 - 07.2021
- Handled sensitive information discreetly, maintaining confidentiality when managing personnel files or financial data.
- Answered multi-line phone system and enthusiastically greeted callers.
- Scheduled appointments and conducted follow-up calls to clients.
- Entered data into system and updated customer contacts with information to keep records current.
- Maintained electronic filing systems and categorized documents.
- Provided clerical support to company employees by copying, faxing, and filing documents.
- Managed executive calendars, scheduling appointments and meetings to optimize time management.
- Provided exceptional customer service by promptly addressing inquiries and resolving issues professionally.
Assistant Manager
Mazzios Pizza
03.2016 - 06.2021
- Enforced company policies and procedures
- Generated repeat business through exceptional customer service.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
Driver
AutoZone
12.2016 - 09.2017
- Followed all relevant traffic laws and safety regulations.
- Utilized GPS and other navigation tools to plan routes and stay on schedule.
- Achieved safe driving records by consistently following traffic rules and regulations.
- Delivered goods and products to customer on time and in excellent condition.
- Cleaned and maintained vehicle and assessed vehicle for damage after each shift.
- Maintained professional and friendly demeanor during deliveries to uphold company reputation.
- Improved customer satisfaction by maintaining punctuality and adhering to strict delivery schedules.
- Developed strong relationships with clients, fostering trust through professionalism and reliability in transportation services provided.
- Demonstrated strong knowledge of geography and local roads for optimal route selection.
- Communicated with customers to provide delivery updates and confirm delivery locations.
- Coordinated efficient routes to avoid delays and optimize schedules.
- Provided exceptional customer service, addressing concerns and resolving issues promptly.
- Communicated with dispatchers and other personnel to coordinate transportation schedules.
- Enhanced vehicle longevity with regular maintenance checks and repairs as needed.
Customer Service Representative
JCPENNEY
05.2014 - 09.2017
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Responded to customer requests for products, services, and company information.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Assisted customers in navigating company website and placing online orders, improving overall user experience.
- Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
Education
Associate - Accounting
Rogers State University
Claremore, OK12.2018
Associate - Psychology
Tulsa Community College
Tulsa, OK05.2018
Skills
- Branding
- Sales promotions
- Customer Service-oriented
- Sales strategies
- Campaign planning
- Marketing analytics
- Strategic thinker
- Marketing plans
- Customer relations
- Problem resolution
- Relationship building
- Complaint handling
- Customer satisfaction measurement
- Follow-up skills
Accomplishments
- Consistently commended by upper management for spearheading and leading effective marketing campaigns.
- Deans Honor Roll
- Product Promotion - Up-sold products and motivated customers to upgrade current product plans.
- Customer Follow-up - Ensured that customers were satisfied with company products and services by doing purchase follow-up calls.
- Conflict Resolution - Responsible for handling customer account inquiries, accurately providing information to ensure resolution of product/service complaints and customer satisfaction.
Certification
- Bartender License
- Food Handler Certification
- CPR Certification
- Driver's License
Languages
English - Native
Awards
Phi Theta Kappa Honor Society May 2018, Deans Honor Roll May 2018
Additional Information
Marketing in Oklahoma, Arkansas and Nebraska
Timeline
Assistant Manager/Bar Manager
Main Street Tavern
02.2023 - 02.2024
Marketing Executive
Papa John's Pizza
02.2022 - Current
Server
Red Lobster
08.2021 - 01.2022
Restaurant Manager/Chef
Russo's New York Pizzeria
07.2021 - 04.2023
Secretary/Receptionist
Terry carter financial
01.2019 - 07.2021
Driver
AutoZone
12.2016 - 09.2017
Assistant Manager
Mazzios Pizza
03.2016 - 06.2021
Customer Service Representative
JCPENNEY
05.2014 - 09.2017
Associate - Psychology
Tulsa Community College
Associate - Accounting
Rogers State University