Laura Alba
San Francisco,VA
Summary
Strategic marketing and brand leader with 7+ years of experience driving brand growth, executive communications, and integrated marketing initiatives across construction, real estate, SaaS, and technology. Proven ability to translate complex business objectives into compelling narratives that strengthen market position, increase visibility, and support business growth. Passionate about building brands through storytelling, community, and customer experience.
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager, Brand & Strategic Initiatives
Hillhouse (Construction)
11.2025 - Current
- Lead brand strategy, communications, and integrated marketing initiatives that support business development, recruiting, client engagement, and company growth.
- Lead executive leadership on brand positioning, market visibility, and communications strategy while partnering with senior leaders to strengthen competitive differentiation.
- Shape company narrative across digital marketing, social media, executive presentations, proposals, events, newsletters, and external communications.
- Oversee content strategy and storytelling initiatives that translate complex construction and development projects into compelling client-facing narratives.
- Developed and standardized marketing infrastructure, including newsletters, project case studies, proposal assets, presentations, event marketing, and social media programs.
- Expanded brand visibility and audience growth through executive thought leadership, project storytelling, and integrated campaigns across social, digital, editorial, and experiential channels.
Marketing Manager, Brand & Content
Quotebeam (B2B SaaS)
11.2024 - 08.2025
- Led integrated marketing strategy for a B2B SaaS platform serving industrial distributors and manufacturers, driving demand generation across LinkedIn, webinars, email marketing, video, and thought leadership campaigns.
- Generated 300+ marketing-qualified leads through multi-channel campaigns while partnering with product, sales, and executive leadership teams on go-to-market strategy and messaging.
- Positioned the company as a recognized voice in AI, eCommerce, and digital transformation through strategic content and executive storytelling initiatives.
- Expanded brand visibility and audience engagement, generating 36K+ impressions and 734 newsletter subscribers through thought leadership and social media growth initiatives.
Marketing Specialist
Compass (Real Estate Tech)
04.2021 - 11.2024
- Led integrated marketing initiatives supporting 100+ real estate professionals across social media, paid advertising, editorial content, public relations, and client engagement programs.
- Produced and managed an editorial-style digital magazine focused on real estate, lifestyle, and culture, generating 4M+ impressions.
- Directed video production and content marketing initiatives that increased audience engagement, agent visibility, and overall brand awareness.
- Served as a strategic marketing partner to top-producing agents and co-created the Women of Compass podcast to strengthen thought leadership, culture, and community engagement.
Onboarding Specialist → Associate
AppFolio (B2B SaaS)
08.2018 - 01.2020
- Managed onboarding and implementation for 40–50 property management companies monthly on a leading SaaS platform.
- Maintained a 72+ Net Promoter Score and 95%+ onboarding success rate through effective client communication, project management, and product education.
- Developed onboarding playbooks and process improvements that reduced implementation timelines by 20%, improving operational efficiency and client outcomes.
- Served as a trusted advisor, translating technical platform capabilities into practical business solutions that supported customer adoption and long-term success.
Education
Bachelor of Science - Economics
University of California Santa Barbara
Santa Barbara06-2017
Skills
- Brand Strategy
- Content Strategy
- Campaign Planning
- GTM Strategy
- Product Marketing
- Lifecycle Marketing
- Executive Communications
- SEO/SEM
- CRM & Email Marketing
- Digital Advertising
- Strategic Positioning
- Cross-Functional Collaboration
- Brand Development
- Analytics (GA, Metabase)
- ZoomInfo
- HubSpot
- Salesforce
- Canva
- Figma
- CMS Platforms
Accomplishments
- Host of “Wait... Whats Next Podcast,” published in with over 5 Thousand downloads in 1 year.
Certification
- Fundamentals of Digital Marketing Certification Training - 1 Month
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Marketing Manager, Brand & Strategic Initiatives
Hillhouse (Construction)
11.2025 - Current
Marketing Manager, Brand & Content
Quotebeam (B2B SaaS)
11.2024 - 08.2025
Marketing Specialist
Compass (Real Estate Tech)
04.2021 - 11.2024
Onboarding Specialist → Associate
AppFolio (B2B SaaS)
08.2018 - 01.2020
Bachelor of Science - Economics
University of California Santa Barbara