Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

Laura Ammigan

Naperville,IL

Summary

Dynamic leader with a proven track record of building relationships and being sought after for not only the data and consumer insights lens, but also for a unique, grounded perspective as a trusted advisor. Recognized for fostering collaboration and mentoring talent, consistently delivering actionable recommendations to positively influence business outcomes. Seeks innovative approaches to business questions, crafting narratives that are engaging, actionable, and grounded in data.

Overview

14
14
years of professional experience

Work History

Director, Global Insights & Analytics

Weber
Palatine, IL
01.2022 - Current
  • Participate in and lead elements of strategic planning for the broader organization, presenting relevant findings and trends to senior leadership to set company-wide goals.
  • Recruit, train, supervise, evaluate, and mentor team members on both the insights side and the analytics side of the team.
  • Develop clear and concise feedback and findings at both the macro and micro levels to enhance global use of consumer-centric data for better product development, marketing, and sales: global trends, market data, brand health, NPD process specific projects, messaging, and shopper
  • Manage the budget for the insights and analytics team, along with the entire product management team, and execute under budget every year, keeping programs in scope and on time.

Manager/Senior Manager, Product Insights

Weber
Palatine, IL
09.2018 - 12.2021
  • Progressed from managing one category's portfolio of research needs to managing the needs of all categories for the organization through the entire NPD process—quant and qual—idea screening, in-homes, concept tests, conjoint analysis, Max Diff, TURF, Shopper, innovation workshops, mock shops, etc.
  • Coached, mentored and trained team members (up to 3, rotating in and out) in order to improve their job performance and help them learn to be owners of their categories and move through promotional cycles
  • Honed negotiation skills for contracts and agreements with vendors and suppliers to reduce overall spend while still maintaining robust response to overall business and research questions

Senior Research Manager

Maru/Matchbox
Chicago, IL
07.2016 - 08.2018
  • Identified appropriate research methodologies to complete timely and successful project management for both qualitative and quantitative solutions, with report deliverables containing actionable recommendations to influence business decisions and increase profitability for clients across numerous industries: CPG, Technology, Health Care, and Hospitality.
  • Managed a small team, contributed to opportunities for broader internal and external visibility, as well as career advancement, while providing day-to-day support and mentoring.
  • Accountable for the financial management and profitability of a $1M book of business.

Project Dir/Account Manager/Sr Account Manager

Ipsos
Chicago, IL
08.2013 - 07.2016
  • Produced competitive pricing, flawless study design and execution, and improved project and client profitability by maintaining positive client relationships and creating custom research solutions for clients in the CPG industry
  • Mentored junior staff and provided feedback and opportunities for advancement and visibility within the organization

Research Associate/Sr Research Associate

TNS
Chicago, IL
04.2011 - 08.2013
  • Designed and ran end-to-end market research studies, including vendor assessment, screener design, recruitment monitoring, event venue management, and financial operations.
  • Effectively managed a client portfolio for global projects in every TNS-provided qualitative research domain.

Education

MBA - Marketing

Loyola University of Chicago
Chicago, IL
05-2018

Bachelor of Science - Marketing

Marquette University
Milwaukee, WI
05-2008

Skills

  • Trusted partner
  • Intellectual curiosity
  • Qualitative and quantitative research techniques and solutions, from fuzzy front end to white space innovation through the entire new product development process, messaging, and shopper, along with brand health tracking, segmentation, and persona development
  • Business strategy
  • Budget management
  • Data analysis: database systems (SQL), business analytics (R), Q/Displayr, Tableau, Power BI, Nielsen IQ, Circana, Yipit Data, and Numerator

Affiliations

  • Women of Weber ERG Executive Board & Member

References

References available upon request.

Timeline

Director, Global Insights & Analytics

Weber
01.2022 - Current

Manager/Senior Manager, Product Insights

Weber
09.2018 - 12.2021

Senior Research Manager

Maru/Matchbox
07.2016 - 08.2018

Project Dir/Account Manager/Sr Account Manager

Ipsos
08.2013 - 07.2016

Research Associate/Sr Research Associate

TNS
04.2011 - 08.2013

MBA - Marketing

Loyola University of Chicago

Bachelor of Science - Marketing

Marquette University

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