Laura Baker
Puyallup,WA
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 10 years of marketing experience to take on dynamic new role at your company.
Overview
22
22
years of professional experience
Work History
Owner & Marketing Manager
TFI Construction
2022.10 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns
- Managed social media accounts for optimal audience engagement and increased online presence
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness
- Enhanced company reputation through successful public relations initiatives and positive social media coverage
- Optimized website content for improved search engine rankings and increased web traffic
- Managed multiple social media platforms, ensuring a consistent brand voice and message
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages
- Enhanced project efficiency by providing administrative support to construction management teams
- Enhanced client satisfaction with timely responses to inquiries and thorough follow-ups on pending issues
- Supported the procurement process for materials and equipment through diligent research, vendor comparison, and purchase order creation
- Strengthened relationships with vendors and subcontractors through professional communication, prompt payments, and fair negotiations on pricing or scope changes
- Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate requests
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail, and other clerical tasks
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes
- Streamlined invoice processing for timely payments, reducing the overall outstanding balance of accounts payable.
Owner & Marketing Consultant
Foundational Marketing
2021.09 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns
- Boosted lead generation through the creation of engaging content for social media platforms
- Collaborated with business owners to develop visually appealing marketing materials for print and digital channels
- Updated social media platforms with latest news and corporate details
- Identified appropriate marketing channels and target customers for campaigns
- Monitored trends in social media, industry, and competitive landscape to create new material
- Monitored social media questions and comments and appropriately responded
- Created customized marketing materials to increase product awareness
- Wrote engaging and successful marketing, advertising, and website copy
- Managed social media accounts for optimal audience engagement and increased online presence
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers
- Enhanced company reputation through successful public relations initiatives and positive media coverage
- Mentored business owners, providing guidance and support for their marketing needs
- Created and managed social media campaigns to increase brand engagement
- Brainstormed ideas to create useful content for clients
- Produced original, creative content for promotional advertisements and marketing materials
- Created content for websites and online publications
- Developed and pitched marketing ideas to business owners.
Marketing & Client Relations Manager
Achten's Quality Roofing
2012.08 - 2021.09
- Created and managed social media campaigns to increase brand engagement
- Assisted in creation of pre-season marketing plans to support department and divisional strategies
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies
- Evaluated monthly performance statistics and used data to implement future strategies
- Fostered customer trust by addressing concerns and needs
- Addressed and resolved customer complaints or issues to ensure satisfaction of service provided
- Implemented marketing strategies and techniques, increasing revenue and customer satisfaction
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results
- Researched developing trends to stay updated with new ideas and marketing practices
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Improved website visibility through development and implementation of SEO strategies
- Managed budget allocation and resource utilization to maximize marketing ROI
- Managed social media accounts, ensuring timely responses to comments and messages from the community
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates
- Created content for websites and online publications.
Construction Manager & Design Specialist
Carbon River Homes
2010.09 - 2012.08
- Improved project efficiency by streamlining communication between architects, engineers, and subcontractors
- Oversaw successful completion of multiple projects simultaneously, prioritizing tasks based on urgency and importance
- Reviewed architectural designs and provided valuable feedback for improving functionality or reducing costs without sacrificing quality
- Contributed innovative ideas during design phase discussions that led to cost-effective solutions while maintaining desired aesthetic appeal
- Led design and development of residential homes
- Selected and sourced materials, furniture, and accessories for aesthetically pleasing spaces
- Balanced aesthetics with functionality by choosing appropriate materials and finishes that met homeowners needs
- Managed change orders effectively to minimize disruptions to project schedules while accommodating client requirements or unforeseen conditions onsite.
Project Coordinator
Old Town Hardwood
2002.07 - 2010.09
- Tracked all hours and expenses to keep project on task and within budgetary parameters
- Scheduled deliveries of flooring materials by specified time to the job site
- Prepared and mailed invoices to customers, processed payments and documented account updates
- Performed general office duties, including answering multi-line phones, routing calls and messages and greeting visitors.
Education
Bachelor of Science - Integrative Health
Arizona State University
Online06.2018
Associate of Science -
Kaplan University
Online12.2006
High School Diploma -
Wilson High School
Tacoma, WA06.2002
Skills
- Digital content generation
- Digital Marketing
- Social Media Platforms
- Social Media Marketing
- Data Analytics
- Campaign Management
- SEO
- Project Management
- Marketing Analytics
- Corporate Communications
- Web Analytics
- Marketing campaign development
- Google Analytics
- Administrative support
- Multi-line phone proficiency
- Critical Thinking
- Customer-service oriented
- Excellent communication skills
- Time management
- 85+ WPM typing speed
Volunteer Experience
- Served Thanksgiving dinner to the families with children in the PICU and NICU at Mary Bridge Children's Hospital (2011-2016)
- Collected art supplies and toys for children in inpatient at Mary Bridge Children's Hospital (2011-2016)
- Arranged for 1500 books to be donated through the Charlie's Dinosaur Fund - Susan Cox Powell Foundation to Mary Bridge Children's Hospital (2013)
- Volunteered my time and marketing services to Visitation Catholic STEM Academy for the 2019/2020 school year
- Coordinated multiple roofing projects with Habitat For Humanity from 2016-2020.
- Volunteered as Team Mom/Team Manager for Puyallup Jr Vikings Football & Rise Football Academy for the 2022, 2023, and 2024 seasons.
Timeline
Owner & Marketing Manager
TFI Construction
2022.10 - Current
Owner & Marketing Consultant
Foundational Marketing
2021.09 - Current
Marketing & Client Relations Manager
Achten's Quality Roofing
2012.08 - 2021.09
Construction Manager & Design Specialist
Carbon River Homes
2010.09 - 2012.08
Project Coordinator
Old Town Hardwood
2002.07 - 2010.09
Bachelor of Science - Integrative Health
Arizona State University
Associate of Science -
Kaplan University
High School Diploma -
Wilson High School
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