Summary
Overview
Work History
Education
Skills
Awards
Community Service
References
Timeline
Generic

Laura Bartz

Marvin,NC

Summary

Marketing professional with multi-industry experience in branding, project management, and vendor management. Demonstrated success in enhancing customer experience and executing strategic plans while leading teams. Strong leadership skills with a focus on effective communication, client relationship building, and problem-solving, resulting in successful project outcomes.

Overview

29
29
years of professional experience

Work History

AVP, Marketing

Quarterra Multifamily Group
Charlotte, NC
06.2021 - Current
  • Head of Marketing for the East region; responsible for all marketing strategies and support for 23 lease-up and stabilized communities, 6,500 units in 11 states with an additional 15 communities or 4,200 units in development over the next 2 years.
  • Managed one marketing specialist (remote)..
  • Create and execute property marketing plans, including budgets, branding campaigns, collateral, advertising, signage, and promotions.
  • Manage and negotiate contracts with national and regional vendor partners.
  • Create, develop, and manage all digital strategies, including websites for all properties, social media accounts, and supporting systems such as property apps and CRM tools.
  • Increase traffic to property websites using ILSs, SEO, paid search, social media, and campaigns based on an analysis of Google Analytics.
  • Collaborate with cross-functional teams, including Operations, IT, and Training, to develop new products through the implementation of software systems to align business objectives with operational strategies.
  • Developed strategic initiatives to enhance operational efficiency across multiple departments.
  • Managed budgeting processes, ensuring alignment with company financial goals and forecasts.
  • Facilitated training sessions for staff, promoting skill development and knowledge sharing.
  • Built strong relationships with stakeholders to foster collaboration and drive project success.
  • Provided leadership, direction, guidance, and support to team members on a daily basis.
  • Collaborated with senior management to identify cost-saving opportunities and develop strategies for achieving financial objectives.

Director of Marketing

Western National Group
Irvine, CA
12.2007 - 05.2021
  • Head of Marketing Department responsible for all marketing strategies and support for over 150 properties, 24,000 units in California and Nevada (both owned and fee-managed).
  • Manage a team of – Online Marketing Specialist, Social Media Specialist, and 2 Marketing Coordinators.
  • Create and execute property marketing plans including budgets, branding campaigns, collateral, advertising, and signage promotions.
  • Manage and negotiate contracts with national and regional vendor partners.
  • Leads Management Company and property branding, rebranding, and repositioning efforts.
  • An integral part of the new business acquisition team.
  • Create, develop, and manage all digital strategies including websites for all properties, social media accounts, and supporting systems such as property apps and CRM tools.
  • Increase traffic to property websites through SEO, paid search, and campaigns based on analysis of Google Analytics.
  • Responsible for Marketing and Design of new property developments and property acquisitions working closely with Development, Construction, and Asset Management teams.
  • Design and direction of renovations of common areas and amenities including project management.
  • Collaborate with cross-functional teams including IT, Training, and Risk Management to develop new products through the implementation of software systems to improve operations and the customer experience.
  • Oversee creation and maintenance of standardized signage package, and interior finish selections, including flooring, paint, countertops, lighting, and hardware.
  • Produce annual company sales event for 900 participants including theme creation, script and video creation, and all logistics.

AVP, Travel and Event Planning

New Century Mortgage Corporation
Irvine, CA
09.2001 - 04.2007
  • Responsible for the creation of the Event Planning Department and consolidation of contracts policies and procedures.
  • Manage the creation, planning, and execution of all Corporate, Wholesale, and Retail events including incentive trips, National Sales Conferences, management meetings, off-site Executive and Board of Directors strategy meetings, investor conferences, and nationwide holiday parties.
  • Manage the planning and execution of NASCAR and ALMS hospitality events in conjunction with the company’s sponsorship.
  • International and domestic scope of work.
  • Manage travel program and policies including negotiation of agency (American Express), vendor policy, and contracts.
  • Manage implementation of policies via online booking tool, and VIP travel (both business and personal).
  • Create monthly, quarterly, and yearly reports reflecting travel usage, savings, and policy adherence.
  • Create and coordinate communication vehicles to drive awareness and accountability of all the above contests and events.
  • Develop and manage award programs and other premiums associated with sales and corporate events.
  • Experience working with premier speakers.
  • Manage outside vendors such as airlines, major hotels, rental car companies, production companies, and third-party event planners.
  • Devise and track budgets for all the above functions and events; on an annual and per-event basis. Targeted, negotiated, and tracked annual event cost-saving strategies vs. budgeted costs.
  • Direct the development of online registration software.
  • Yearly event average of 100 events with an annual budget of up to $10M.
  • Manage 3 Event Coordinators and 2 Travel Agents.

Ice Hockey Marketing Specialist

Mission Hockey
Santa Ana, CA
03.1996 - 07.2001
  • Direct the creation and design of the annual product catalog, including photo shoots.
  • Manage website design, creation, and maintenance for three separate websites.
  • Creation and placement of all advertising in regional/national publications.
  • Special event planning and execution and creation of supporting materials surrounding Sales Meetings and sponsored events.
  • Manage creation/delivery of marketing materials (including POP items) with outside vendors.
  • Manage the master calendar for all areas in MARCOM for ice hockey.
  • Support all worldwide tradeshow attendance including scheduling, booth design/creation, and setup.
  • Financials: Managed budgets, planning, and forecasting.

Education

Political Science

University of California, Riverside

Skills

  • Digital marketing
  • Brand management
  • Marketing strategy
  • Budget management
  • Contract negotiation
  • Team leadership
  • Cross-functional collaboration

Awards

Rookie of the Year – 2009 (Western National Group), CREDO Award - 2009 (Western National Group), RVP Award – 2017 (Western National Group), Boss of the Year – 2019 (Western National Group)

Community Service

Laura’s House Gala event coordination including all audio/visual and décor elements since 2005 Prentice School charity event coordination. Ronald McDonald House volunteer.

References

References available upon request.

Timeline

AVP, Marketing

Quarterra Multifamily Group
06.2021 - Current

Director of Marketing

Western National Group
12.2007 - 05.2021

AVP, Travel and Event Planning

New Century Mortgage Corporation
09.2001 - 04.2007

Ice Hockey Marketing Specialist

Mission Hockey
03.1996 - 07.2001

Political Science

University of California, Riverside

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