Laura Berg
Grasston,MN
Summary
Experienced Social Media Manager adept at implementing effective social media strategies across various platforms. Demonstrates strong time management and collaboration skills, adapting seamlessly to new information and branding changes. Consistently surpasses targets for engagement, acquisition, and retention.
Overview
6
6
years of professional experience
Work History
Founder & CEO
WildFlower Media Ventures
01.2024 - Current
- Produced and created high-quality media content, including videos, podcasts, articles, and social media posts, for diverse range of clients across various industries
- Managed entire production process from conceptualization to final delivery, ensuring projects were completed on time, within budget, and to client specifications
- Collaborated with clients to develop creative concepts and strategies that effectively communicated their brand message and engaged their target audience
- Utilized digital marketing techniques to promote and distribute content across multiple platforms, maximizing audience reach and engagement
- Cultivated and maintained strong relationships with clients, vendors, and industry partners to ensure client satisfaction and ongoing business opportunities.
Social Media Strategist
Mille Lacs Corporate Ventures
04.2022 - 02.2024
- Managed social media profiles and pages, including Facebook, Instagram, Twitter, LinkedIn, Google Reviews, and Yelp, for Grand Casino
- Created and implemented social media marketing plans and content calendars, resulting in increased brand visibility and consumer reach
- Analyzed monthly social reports using Google Analytics to enhance social media platforms and align brand voice with goals
- Collaborated with internal teams to leverage social trends and drive guests to Grand Casino, including managing Digital Innovations Group summer 2023 Internship
- Build meaningful social connections and encourage loyalty through proper dialog and messaging
- Moderate user-generated content appropriately, based on company and community policies
- Generate, edit, publish, and share content that maximizes positive engagement daily
- Writing, developing, recording, and editing videos for use online
- Develop and enforce social media guidelines and/or best practices to be shared internally
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Collaborate with internal Grand Casino Associates to leverage current social trends in efforts to drive Guests to Grand Casino.
Recruitment and Admissions Specialist
Pine Technical and Community College
07.2021 - 04.2022
- Developed recruitment strategies for prospective and new students, contributing to highest enrollment growths in MN State System
- Implemented new database for scheduling and tracking campus tours, virtual tours, and group visits
- Collaborated with marketing to ensure social media campaigns aligned with PTCC's vision and recruitment goals
- Utilized Office 365 and Adobe to create marketing materials, presentations, and social media campaigns.
Office and Administrative Specialist - Sr.
Pine Technical and Community College
12.2017 - 07.2021
- Streamlined application process for new students, improving efficiency and outreach efforts
- Maintained undergraduate and concurrent student applications using ISRS, Excel, and Microsoft OneDrive
- Developed communication plan for new incoming students and corresponded promptly using CRM
- Demonstrated excellent verbal and communication skills while working independently and as part of team.
Education
Associate of Arts - General Education
Pine Technical And Community College
Pine City, MN 05.2019
Bachelor of Science - Communications
University of Wisconsin
Superior, WI05.2022
Skills
- Qualified in multiple computer applications and programs (Adobe Acrobat, Canva, Sprout Social, Mondaycom, Robohead, Outlook, MAXIS, Combined Manual, ISRS, Office 365, Communication Module)
- Strategic Planning
- Marketing and Advertising
- Trends Analysis
- Organizational Development
- Strategic business planning
- Channel Development
- Marketing
- Strategic Thinking
- People and Culture
- Growth Mindset
- Entrepreneurial and Innovative
References
Hannah Vlasin
Marketing Strategy Manager at Mille Lacs Corporate Ventures
612-709-3234
H.vlasin@gmail.com
Ramona Marozas
Social Media Strategists at Mille Lacs Corporate Ventures
763-438-1411
ramonamarozas@gmail.com
Laura Honerbrink
Marketing Manager at Northway Sports
laurahonerbrink@gmail.com
651-387-0671
MollyAnn McCann
Associate Director Admissions - Marketing and Events at St. Cloud State University
218-259-8813
mollyannmccann@gmail.com
Timeline
Founder & CEO
WildFlower Media Ventures
01.2024 - Current
Social Media Strategist
Mille Lacs Corporate Ventures
04.2022 - 02.2024
Recruitment and Admissions Specialist
Pine Technical and Community College
07.2021 - 04.2022
Office and Administrative Specialist - Sr.
Pine Technical and Community College
12.2017 - 07.2021
Associate of Arts - General Education
Pine Technical And Community College
Bachelor of Science - Communications
University of Wisconsin
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