Laura Bjorgo
Woodbury,MN
Summary
A results-driven sales & marketing professional offering expertise in creating robust sales pipelines, achieving high sales goals and building long-term relationships. Proficient in quickly recommending options to customers to help meet marketing goals.
Overview
24
24
years of professional experience
Work History
Multimedia Sales Executive
St. Paul Pioneer Press
04.2023 - Current
- Coordinated across multiple teams to ensure the successful execution of digital and print campaigns from inception to completion.
- Negotiated contracts with clients, securing favorable terms that aligned with company objectives.
- Monitored and managed ad campaign deadlines through completion stage successfully collaborating with existing and new business development clients.
- Participated in relevant chamber networking events to expand professional network and generate sales leads.
Account Executive
Greenspring Media
10.2021 - 08.2022
- Managed sales pipelines and client relationships for a variety of custom publications.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Prospected & qualified leads, built relationships and executed sales strategies to drive new business.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Ensured all contracts were paid in a timely manner.
Sales Consultant
Valpak of Minneapolis/St. Paul
01.2021 - 07.2021
- Presented portfolio of products including the Valpak proprietary blue envelope, the digital network and solo direct mail postcards.
- Used consultative sales techniques to understand customer needs and recommend most appropriate offers and relevant ad design practices.
- Advised clients on appropriate product NTA selections based on their unique needs, ensuring ROI with client base.
- Prospected daily for new clients by cold calling business via phone, email and door-to-door visits.
Account Executive
Greenspring Media
01.2015 - 03.2016
- Leveraged existing client base to achieve company defined sales goals.
- Planned and executed high-impact presentations for sales meetings with advertising clients.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts for multiple sales platforms including: Minnesota Monthly, mnmo.com, and events.
- Created and executed RFP requests in coordination with the sales director and publisher.
- Participated and attended networking events that represented the company professionally and expanding its reach within the Twin Cities marketplace.
Manager, National Partner Development
ValusDirect (Start-up Company)
10.2013 - 12.2014
- Utilized proprietary, innovative and industry knowledge to secure new business with C-level points of contact.
- Projected the ability to lead client conference calls from across the country,
- Planned multi-channel campaigns utilizing targeted direct mail, digital and social platforms.
- Demonstrated experience and knowledge to deliver metrics based results for ad campaigns.
Account Executive
Valpak of Minneapolis/St. Paul
06.2008 - 04.2011
- Prospected daily for new clients by cold calling business via the telephone, email and door-to-door.
- Presented portfolio of products including: the Valpak blue envelope, the digital network and solo mail.
- Projected a consultative manner to increase existing revenue and generate new business.
- Exceeded sales budgets targets consistently and a proud member of the Valpak National Sales Team of the Year 2009-2010.
Account Manager
City's Best Marketing
04.2007 - 06.2008
- Worked as a consultative sales professional in a full-service advertising and marketing agency environment.
- Established new accounts in manufacturing, medical, retails and no-profit categories.
- Lead brand initiatives while working with creative staff and upper management.
- Executed projects such as logo & brand redesign, development & execution of annual marketing plans.
- Obtained print bids and list generation requests from vendor partners.
New Business Sales Representative
Star Tribune
01.2001 - 12.2006
- Built territory from the ground up to bill $1MM annually as a 100% commissioned sale rep.
- Effectively consulted with potential and existing clients to define needs, develop and present customized solutions.
- Maximized business development and revenue streams by managing an extensive portfolio of products including print, digital, direct mail, and various niche products.
- Consistently exceeded monthly and annual quotas and honored as one of the top sales reps.
- Expanded account base to 40+ billing account monthly, with a specialty in small to medium sized businesses,
Education
Bachelor of Arts - Journalism/Advertising
South Dakota State University
Brookings, SDSkills
- 20 years of successful sales & marketing experience
- Extensive experience in managing full-scope territory sales and management
- Consultative approach to meet client needs
- Strong new business development skills with C-level prospecting and communications
- Ability to work independently or in a team environment
- Solid marketing skills in print and digital solutions
- Proficiency in Word, Excel, PowerPoint, and Salesforce
- Consistent sales quota achiever
Timeline
Multimedia Sales Executive
St. Paul Pioneer Press
04.2023 - Current
Account Executive
Greenspring Media
10.2021 - 08.2022
Sales Consultant
Valpak of Minneapolis/St. Paul
01.2021 - 07.2021
Account Executive
Greenspring Media
01.2015 - 03.2016
Manager, National Partner Development
ValusDirect (Start-up Company)
10.2013 - 12.2014
Account Executive
Valpak of Minneapolis/St. Paul
06.2008 - 04.2011
Account Manager
City's Best Marketing
04.2007 - 06.2008
New Business Sales Representative
Star Tribune
01.2001 - 12.2006
Bachelor of Arts - Journalism/Advertising
South Dakota State University
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