LAURA BOLIVAR

In charge of building the Brand Partnerships department at Ticketon, developing the internal and external branding and go-to-market strategies to position Ticketon as an industry leader.

• Assess partners in the importance of the Latino audience and how to be relevant in the Hispanic culture.

• Strengthen relationships with key industry players, promoters, tour managers, labels, agencies and artists to support their programs.

• Consolidate Ticketon's unique value proposition to attract potential partnerships, sponsorships and collaborations with brands.
• Identify and manage celebrities, influencers and content creator campaigns.

• Build pricing model and market offering to increase profit and meet KPIs.

• Track industry trends, reports and insights to assess projects and campaigns.

• Manage a cross-functional team of creative, social media, production and paid digital, to work hand in hand to meet our goals.

Created, managed and executed disruptive social marketing strategies that connected brands with US Hispanic audiences in a relatable way.

• Executed innovative brand partnerships that lead to value generation for all the stakeholders.
• Managed influencer campaigns with precision, from concept to execution.
• Crafted comprehensive social media packages, inclusive of production budgets, talent and distribution costs across platforms.
• Tracked insights and reports to enhance content strategies.
• Worked closely with creative and production departments to strategize and implement best practices in the content creation.
• Oversaw digital strategies by partnering with analytics to optimize key metrics in social media platforms.
• Managed c-suit relationships with external partners, agencies and clients to support marketing initiatives.

• Managed and executed multicultural marketing strategies for companies, such as Warner Bros, SeaWorld Parks and Mc Donald's, to increase brand awareness within the USH market.
• Crafted digital strategies that increased follower and engagement rates by 70% per quarter.
• Created creative content to engage with the audience in a relatable way leveraging events such as junkets, premiers and key industry events.
• Managed relationships with internal and external agencies to generate the most effective campaigns.
• Identified trends and optimized social media metrics.

Dedicated marketing efforts to analyze data, trends and market insights, to support clients and internal sales teams with tools that helped them meet the goals.

• Attended 10 major industry events in the year, amongst trade shows, webinars and roadshows, to increase brand presence.

Advised Oceanica -a Mexican company - on how to enter the US Hispanic market and communicate its service offering to the target audience.

• Increased brand awareness by forging partnerships with top 3 major Hispanic media, Univision, Telemundo and CNN.
• Reached out to potential customers via telephone, email, and in-person inquiries.

Was part of the successfully launch of 4G LTE service in Colombia.

• Analyzed market trends and insights to create digital and social strategies.
• Managed all relationships with top partners such as Apple, Samsung, Motorola.