Laura Bondura
Austin,Texas
Summary
Results-oriented marketing operations and campaign strategy expert with over 10 years of experience in global digital marketing across B2B and B2C sectors. Specializes in campaign planning, cross-functional program management, and performance reporting. Currently leads global B2B campaign strategy for Dell Technologies, overseeing initiatives in 41 countries and engaging over 40 million monthly digital visitors.
Overview
7
7
years of professional experience
Work History
Consultant – Global MB & Large Business Campaigns
Dell Technologies
03.2026 - Current
- Lead global campaign strategy and execution for Dell’s online B2B digital experiences, coordinating stakeholders across regions, business units, creative, merchandising and marketing.
- Drive end-to-end campaign planning and execution across 40+ countries, aligning on messaging, creative, and business priorities across complex stakeholder groups.
- Translate business priorities into coordinated digital campaign experiences, partnering across functions and regions to ensure consistent execution at a global scale.
- Develop and execute process improvement strategies, resulting in streamlined workflows and reduced turnaround times.
Senior Advisor – Dell.com Global Campaigns
Dell Technologies
05.2021 - 03.2026
- Lead global marketing campaign strategy execution across Premier B2B digital experiences, supporting more than $40B in annual revenue.
- Orchestrated cross-functional campaign execution across marketing, creative, localization, translations, merchandising, and web teams, delivering coordinated regional experiences and launches that enhance brand presence.
- Developed quarterly campaign roadmaps translating marketing priorities into actionable plans for creative and execution teams, ensuring alignment across global markets and timely delivery.
- Partnered with marketing and business leadership to align campaign priorities, communicate progress, and resolve execution dependencies, ensuring successful delivery of high-visibility initiatives.
Advisor – North America CSB Campaigns
Dell Technologies
11.2019 - 05.2021
- Managed weekly digital marketing campaigns across Dell.com for consumer, small business, and gaming audiences, coordinating content, merchandising, creative, and development teams to enhance campaign effectiveness.
- Monitored traffic, conversion, revenue, and other KPIs using web analytics and campaign performance data, delivering insights to optimize ongoing marketing initiatives.
- Presented business and financial performance updates to stakeholders, translating campaign results into actionable insights and strategic recommendations.
Instructor, Digital Marketing
University Of Texas At Austin
11.2019 - 05.2020
- Taught digital marketing fundamentals and campaign development to a class of 30 adult learners, covering SEO/SEM, email marketing, social media, WordPress, and content strategy.
Education
BBA - Marketing
Texas A&M University
College Station, TX01-2014
Skills
- Global Campaign Strategy
- Integrated Campaign Management
- Global Marketing Programs
- Digital Experience
- Campaign Analytics
- Marketing Roadmapping
- Program Management
- Cross-Functional Leadership
- Executive Presentations
Personal Information
https://www.linkedin.com/in/laura-waggoner/
Timeline
Consultant – Global MB & Large Business Campaigns
Dell Technologies
03.2026 - Current
Senior Advisor – Dell.com Global Campaigns
Dell Technologies
05.2021 - 03.2026
Advisor – North America CSB Campaigns
Dell Technologies
11.2019 - 05.2021
Instructor, Digital Marketing
University Of Texas At Austin
11.2019 - 05.2020
BBA - Marketing
Texas A&M University