Laura Bruckner
Tampa,FL
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
33
33
years of professional experience
Work History
Director of New Business Development
Queensborough Community College
03.2023 - Current
- Develop and manage a pipeline of new business opportunities including potential partnerships
- Sourcing and navigating rentals and revenue generating programs from prospecting to close.
- Identifying and acting on opportunities to increase utilization of campus space.
- Developing and maintaining relationships with new and existing clients to increase numbers of camps, conferences, and events
- Actively converting customer inquiries into executed contracts and developing repeat business.
- Ensuring and growing profitability of campus dining services.
- Experience with contract development and risk management.
- Successfully develop and manage profitable programs, events, conferences, etc.
- Experience analyzing programs for profitability.
- Effective written communication skills.
- Excellent personal presentation and professionalism.
- Experience supervising staff and promoting CEWD
Marketing, Sales and Event Manager
St. John's University
01.2013 - 10.2022
- Cultivated new client rentals by using various forms of social media.
- Utilizing the internet, expanded each target market database, in order to market the University through Mai Chimp and email blasts.
- Contracted space rentals to 22 new day clients which added to my existing client list.
- Site manager for set up and execution of high profile events for internal departments and external client rentals with attendance numbering 20-5000+.
- Trained, supervised, and scheduled student workers, as well as mentored them.
- Worked with campus departments and outside vendors to cultivate relationships and for new opportunities and trends
- Sold the University’s (Chartwell) catering packages to increase revenue.
Marketing & Banquet Sales Manager
The Stuart Thomas Manor
02.2012 - 01.2013
- Worked with individuals and businesses to book their events (weddings, showers, fundraisers)
- Coordinated, attended, and staffed outside events (Chamber of Commerce and Bridal Shows)
- Coordinated all aspects of social media (Facebook, Twitter and www.stuartthomasmanor.com).
- Established relationships and negotiated pricing with all vendors.
Director of Marketing, Operations & Corporate Sales
Just Ducky Tours & Molly's Trolleys
11.2007 - 02.2012
- Created all advertising concepts, on-line and in-person promotions for Molly's and Just Ducky Tours.
- Acted as liaison to the Mayor Luke Ravenstahl’s office, The Sports and Exhibition Authority, Visit Pittsburgh and all media outlets.
- Improved corporate and group sales by personally representing both companies at Trade, Bridal and public events.
- Developed a new job training process for JDT which was faster and cost effective
- Researched and put into production two new tours, created new business, increased public awareness and grew revenue.
Special Events & Trade Show Manager
SMG/ Carolina First Center
05.2006 - 07.2007
- Developed two strategic marketing plans each for four consumer shows produced each year.
- Established and maintained each show's identity with branding and logo design.
- Art directed all shows creative designs and ad layouts for print and web advertising; scripted all radio and TV ads. Created tiered sponsorship guidelines for shows as well as back up collateral.
- Established reports for easy reference of attendance, costs, and ROI.
Marketing & Special Events Manager
The New York International Automobile Show
08.1998 - 04.2006
- Researched prospective show sponsors and created strategic presentations to win these new business partners.
- Developed information packages on attendance, media, exposure, benefits, demographics, etc for Board members and Show Director.
- Worked with promotional partners to develop space-for-space (barter advertising) packages.
- Assisted with ideas in developing proposals for cross promotions and tracked their value to the organization by various media (newspapers, magazines, radio and TV, etc).
- Created and maintained databases for email blasts.
- Website administrator for the e-commerce section; 'Member's Express'; and e-tickets. Sold website banner space merchandising opportunities and exhibit space.
N. A. Tradeshow Manager
ARTec Worldwide/Wella International
04.1996 - 08.1998
- Responsible for logistics; shipping of all display furnishings, materials and products. Conducted site visits for new product launches, parties and major events
- Arranged all ground and air transportation, and reserved all hotel blocks.
- Contracted all labor and support staff; negotiated contracts and pricing with vendors.
- Photographed events and wrote articles for ‘Cut to the Art’ (in house publication for our distributors, stylists and color specialists for updates on products).
- Co-produced music for shows, events and on hold messages
Customer Service Representative / National Accounts
Leviton Manufacturing Corporation
02.1992 - 04.1996
- Ensured excellent customer satisfaction and resolution to any product questions or complaints concerning Leviton products for the consumer retail divisions of Wal-Mart, ServiStar, Sears, ACE, HWI, and the Home Depot.
- Coordinated 6 merchandisers for The Home Depot locations in the NY/NJ area, ensuring client satisfaction. Handled returns, special orders and credit memos
- Conducted setup and breakdown of trade shows for ServiStar, Ace, HWI and Distribution America; conduct sales at show venues.
Education
Certificate - Business Management
St. John's University
Flushing, New YorkB.A. - Communication Arts & Sciences
Queens College
Flushing, New YorkSkills
- Excellent computer skills including all Windows, Word, ACT, Excel, Kronos, Caterease, PowerPoint, Access, Outlook, and QuickBooks, Kx, EMS, Banner, Hyperion, TCP
- Innovation management
- Customer service
- Customer satisfaction
- Decision-making
- Relationship building and management
- Negotiations
- Goals and performance
- Customer relationship management
- Industry networking
- Strategic partnerships
- Customer acquisition
Accomplishments
- Winner of the International Association of Event Managers (IAEM) "Art of the Show" Award for public event website management
- Winner of the ‘Best Presentation/ Island Booth’ at the Premiere Beauty Show Orlando Elected President, Destination Greater Pittsburgh (independent marketing group)
- Lead Client Services person at the G20 Summit in Pittsburgh, PA for the Japanese delegation.
Community Service
St. John's University, Mentor and Volunteer with Liberty Partnership Programs; Gear Up; and the Ron Brown Law Program at St. John’s University, Volunteer at the St. John’s Bread and Life, Assist with Meals on Wheels Thanksgiving Day meal distribution room space while on SJU Campus, Ronald McDonald House cook when given the opportunity
Timeline
Director of New Business Development
Queensborough Community College
03.2023 - Current
Marketing, Sales and Event Manager
St. John's University
01.2013 - 10.2022
Marketing & Banquet Sales Manager
The Stuart Thomas Manor
02.2012 - 01.2013
Director of Marketing, Operations & Corporate Sales
Just Ducky Tours & Molly's Trolleys
11.2007 - 02.2012
Special Events & Trade Show Manager
SMG/ Carolina First Center
05.2006 - 07.2007
Marketing & Special Events Manager
The New York International Automobile Show
08.1998 - 04.2006
N. A. Tradeshow Manager
ARTec Worldwide/Wella International
04.1996 - 08.1998
Customer Service Representative / National Accounts
Leviton Manufacturing Corporation
02.1992 - 04.1996
B.A. - Communication Arts & Sciences
Queens College
Certificate - Business Management
St. John's University
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