Laura Bueno
Copywriter & Editor
Dublin,CA
Summary
Editor and writer with over 20 years of experience in e-commerce crafting compelling, persuasive content for diverse audiences. Skilled in developing creative strategies, editing, and ensuring brand consistency across all channels. Known for effective collaboration with teams, adaptability to changing project needs, and delivering impactful results. Strong command of language, attention to detail, and ability to meet tight deadlines.
Overview
26
26
years of professional experience
Work History
Senior Copywriter
Pottery Barn
01.2021 - Current
- Lead a team of five copywriters, driving thoughtful content creation by providing constructive feedback, overseeing the editorial process, and fostering empathy within the team
- Developed a system to streamline the copy process
- Interacted effectively with cross-functional partners to improve overall efficiency
- Produce engaging content that aligns with brand guidelines across multiple platforms to drive member engagement and channel growth
- Head up Pottery Barn's Marketplace initiative to enhance third-party vendor copy
- Employ Artificial Intelligence (AI) to refine third-party vendor copy, ensuring it aligns seamlessly with Pottery Barn's brand voice and style
- Streamline content delivery by managing the editorial calendar and uploading 1600+ product copy blocks each season to the content management system
Senior Digital Copywriter
Tailored Brands (Men's Wearhouse)
01.2011 - Current
- Write engaging product copy for Men's Wearhouse, K&G Fashion, and Joseph A. Bank
- Conceptualize content for creative initiatives and campaigns
- Employ creative thinking and ideation to articulate compelling ideas for marketing materials, from emails and websites to mobile applications
- Write headlines, video scripts, SMS copy, banner ads, and other social media assets
Technical Writer
PG&E
01.2020 - 01.2024
- Remediated PDFs associated with the Wildfire Mitigation Plan to ensure accessibility compliance with WCAG guidelines for users with disabilities
- Created a Safe Work Practices manual for Vegetation Management. Required researching industry and regulatory standards (ANSI, CAL OSHA, and OSHA), working with subject matter experts (SMEs) to group like standards
- Worked with SMEs to edit the Wildfire Mitigation Plan, reviewing hundreds of pages to ensure that ideas flowed logically and that content was error-free
- Developed standards, procedures, job aids, and bulletins for Vegetation Management, taking high-level technical information and simplifying the language for easy reference when PG&E employees and contractors perform work in the field
- Helped redesign PG&E's website (B2B and B2C), collaborating with designers, project managers, and internal clients to deliver polished, consistent copy across hundreds of landing pages
- Managed version control and timely updates of documents through effective project tracking and organization skills
- Enhanced user experience by simplifying complex technical concepts into easy-to-understand documentation.
Blog Writer/SEO Copywriter
On Ideas
01.2022 - 01.2023
- Online publishing of SEO-focused articles for a high-end furniture retailer's website
- Conceptualized compelling content to support creative initiatives and campaigns through storytelling
Copywriter/Editor
Handy Living
01.2020 - 01.2022
- Provided third-party content to sites such as Amazon, Wayfair, and Walmart
- Wrote and edited furniture product descriptions
- Created content for a variety of projects, including COVID-19 communications, customer service FAQs, website redesign, press releases, and social media
Ecommerce Copywriter
Cost Plus World Market
01.2016 - 01.2021
- Leveraged Google Analytics to optimize web content for SEO
- Ensured product quality through rigorous quality control checks across categories
Senior Editor
Restoration Hardware
01.2007 - 01.2021
- Wrote and edited copy for web, packaging, signage, and marketing communications
- Proofread all printed collateral, performing edits and providing corrections to designers in Adobe InDesign
Senior Editor/Copywriter
Williams-Sonoma, Inc.
01.1999 - 01.2021
- Copywriter, editor, and proofreader for online and print
- Brands included PBteen, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed + Bath, West Elm, Williams-Sonoma, and Williams-Sonoma Home
SEO Copywriter
Sam's Club
01.2015 - 01.2020
- SEO copywriter and editor specializing in fine foods, health and wellness, pets, and seasonal items, focusing on content optimization for improved search engine visibility, increased online traffic, and enhanced brand awareness
- Copywriter for Shocking Values, Sam's Club Auction, emails, and blogs
Education
Bachelor of Science - Business Administration, Marketing
California State University, East Bay
HaywardSkills
Strong editing and proofreading skills
Proficient in Google Suite applications and Airtable
Ability to work collaboratively in a fast-paced environment
Experience working with large-scale copy operations
Timeline
Blog Writer/SEO Copywriter
On Ideas
01.2022 - 01.2023
Senior Copywriter
Pottery Barn
01.2021 - Current
Technical Writer
PG&E
01.2020 - 01.2024
Copywriter/Editor
Handy Living
01.2020 - 01.2022
Ecommerce Copywriter
Cost Plus World Market
01.2016 - 01.2021
SEO Copywriter
Sam's Club
01.2015 - 01.2020
Senior Digital Copywriter
Tailored Brands (Men's Wearhouse)
01.2011 - Current
Senior Editor
Restoration Hardware
01.2007 - 01.2021
Senior Editor/Copywriter
Williams-Sonoma, Inc.
01.1999 - 01.2021
Bachelor of Science - Business Administration, Marketing
California State University, East Bay
Similar Profiles
Debra DownsDebra Downs
Customer Care Specialist - Seasonal at Williams-Sonoma, Pottery Barn Kids, Pottery Barn, West ElmCustomer Care Specialist - Seasonal at Williams-Sonoma, Pottery Barn Kids, Pottery Barn, West Elm
JOSHUA PLACERJOSHUA PLACER
Head of STORES at Alshaya - Home Furnishings Division (Pottery Barn, Pottery Barn Kids, West Elm, & William Sonoma)Head of STORES at Alshaya - Home Furnishings Division (Pottery Barn, Pottery Barn Kids, West Elm, & William Sonoma)
Catherine YoungeCatherine Younge
Customer Service Representative at Williams-Sonoma Pottery Barn Kids, Pottery Barn, West ElmCustomer Service Representative at Williams-Sonoma Pottery Barn Kids, Pottery Barn, West Elm
Sharad ThapaSharad Thapa
Assistant Store Manager at Pottery Barn/Pottery Barn KidsAssistant Store Manager at Pottery Barn/Pottery Barn Kids
Shion PattishallShion Pattishall
Head of Legal Operations Manager and Chief of Staff to CLO at Box, Inc.Head of Legal Operations Manager and Chief of Staff to CLO at Box, Inc.