Laura Cacho
Bay Area,California
Summary
A strategic marketing leader with over 15 years experience driving brand growth through industry-leading events, digital campaigns, and strategic partnerships. Driven by a deep passion for creating experiences that inspire and move people. Pursuing new professional challenges with a company shaping the future of technology.
Overview
13
13
years of professional experience
Work History
Senior Manager, Marketing Experiences
Sequoia Capital
12.2021 - 12.2023
- Collaborated across global teams to create meaningful experiences for all audiences Sequoia serves: early and late stage founders, Limited Partners, Corporate Partners, and technology visionaries. Examples: Investor Hosted Dinners, Studio Sessions (later transitioned into Arc), Founder Gatherings/Happy Hours, Base Camp, Mastering Series, Growth Stage Field Trips, LP Meeting, Fall Mix, Connecting Proprietary Networks with Builders Network Strategy and Programming and CXO Circle Strategy and Programming, Customer Partnership Roundtables strategy continued, Adapting to Endure, AI Ascent, Sequoia Summit.
- Co-led experience for multiple investor and global leadership off-sites
- Launched a series of event-driven programs for legendary founders. Result: 99% of target growth founders at least 1 Sequoia in person experience in 2022.
Manager, Marketing Experiences
Sequoia Capital
12.2019 - 12.2021
- Partnered with various teams to reimagine and drive new portfolio company onboarding experience. Result: streamlined and curated bespoke experience for founders across the full lifecycle.
- Conceptualized and produced early iterations of Sequoia Arc (FKA Sequoia’s Company Design Program). Co-developed program design and oversaw all experiential elements of 5 cohorts. Result: Surpassed KPIs with average 92 CSAT
- Developed and maintained event budgets ranging from $50K to $1M+, while training and managing relationships with multiple agencies, event contractors, and vendors. Result: Mentored 3 new marketing and managed 1 marketing contractor to hire.
- Shaped and executed marquee founder community gatherings: Sequoia Base Camp, Sequoia Suppers, Growth stage founder strategy, and drove essential benefits to founders mid pandemic. Result: Elevated Marketing Founder Engagement Score by 10%
Manager, Business Development
Sequoia Capital
10.2017 - 12.2019
- Redesigned Sequoia's briefing program (60+ roundtable events per year + digital campaigns). Result: 350+ customer intros sourced and 83% of briefings leading to immediate follow-up.
- Re-imagined and executed full scope of 2 annual CXO events. Collaborated internally and with external council to develop agenda and content. Result: surfaced 50+ customer introductions and exceeded survey goals (90 NPS).
- Spearheaded event-driven campaigns via small scale dinners, themed events and roundtables to connect technology leaders with founders in different sectors. Result: early stage sourcing, gained investment insights, and positively exposed Sequoia’s industry research.
- Championed a practical way to bring value to founders and teams via Marketplace, a self-serve user driven tool for the Sequoia portfolio to buy and sell with one another. Result: worked across product and design teams to build beta and onboard 200+ users.
- Developed strategic direction for the future of Sequoia GTM with key partners. Result: sharpened and intentional approach for future marketing efforts.
Chief of Staff
MERRILL LYNCH
05.2015 - 10.2017
- Drive client acquisition and retention efforts by managing high-touch events for targeted clients and 30 teams of private wealth advisors
- Manage full lifecycle of event marketing strategies, including planning, production, and execution of external business development events, internal training events, executive off-sites, and annual stakeholder meeting
- Partner with national marketing team to integrate brand marketing messaging and collateral with event objectives
- Develop post-event analysis to communicate success to stakeholders
- Grow business metrics by managing P/L and a $300K regional marketing campaign
- Supervise new hire onboarding and Human Resources needs for more than 150 employees
- Review operating practices and implement improvements where necessary.
Assistant to the Market Executive
MERRILL LYNCH
12.2012 - 05.2015
- Creative cross-functional project manager for strategic client initiatives
- Built 14 business development events for the affluent client segment and 125 financial advisors
- Constructed effective communication campaigns to gain buy-in from a large, diverse team for purposes of implementing the broader Firm’s initiatives
- Delivered operational controls while managing a $100K local marketing budget
- Oversaw all new hire onboarding, success of local financial advisor training program, and Human Resources related needs for more than 200 employees.
Operations Manager
BLOOMSPOT, INC.
03.2011 - 12.2012
- Organized office remodels and led two major location moves and negotiations for 200 employees
- Managed all promotional business development and internal events
- Spearheaded Human Resources and recruiting efforts by working with agency and candidate to ensure best possible outcome
- Created new hire orientation to include communication strategies around sales training, cultural dynamics, employee wellness & ergonomics.
Executive Manager
TARGET CORPORATION
08.2010 - 03.2011
- Oversaw hiring and development for a team of 30 sales floor employees
- Led execution of inventory planning, customer service, budget controls, and talent team management
- Supervised merchandising of all apparel.
Education
Bachelor of Arts in Communication Studies -
SANTA CLARA UNIVERSITY
Santa Clara, CA06.2010
Skills
- Project Management
- Event Marketing
- Event Management
- Program Management
- Strategic Planning
- Content Strategy
- Reporting Oversight
- Budget Oversight
Hobbies and Interests
Finisher of 8 half marathons and dedicated yogi
Timeline
Senior Manager, Marketing Experiences
Sequoia Capital
12.2021 - 12.2023
Manager, Marketing Experiences
Sequoia Capital
12.2019 - 12.2021
Manager, Business Development
Sequoia Capital
10.2017 - 12.2019
Chief of Staff
MERRILL LYNCH
05.2015 - 10.2017
Assistant to the Market Executive
MERRILL LYNCH
12.2012 - 05.2015
Operations Manager
BLOOMSPOT, INC.
03.2011 - 12.2012
Executive Manager
TARGET CORPORATION
08.2010 - 03.2011
Bachelor of Arts in Communication Studies -
SANTA CLARA UNIVERSITY
Similar Profiles
Bhavani WerningBhavani Werning
Relationship Manager at Sequoia Mortgage CapitalRelationship Manager at Sequoia Mortgage Capital
Tracey OwensTracey Owens
Housekeeping/Lead Aid Housekeeper at Dignity Health- Sequoia HospitalHousekeeping/Lead Aid Housekeeper at Dignity Health- Sequoia Hospital
Angel GarciaAngel Garcia
Inside Sales Representative at Sequoia Tax ReliefInside Sales Representative at Sequoia Tax Relief
Aylin Maria MunozAylin Maria Munoz
Accounting Analysis at Beckstoffer VineyardsAccounting Analysis at Beckstoffer Vineyards
Jairo QuinteroJairo Quintero
Project Manager at Inversiones La Ventana S.A.SProject Manager at Inversiones La Ventana S.A.S