Laura Carmody

• Specific duties remain confidential per NDA

• Creative consultant responsible for building on site activations throughout cities during National Tours 2023, 2024, 2025.
• Activations specifically tailored to market

CREATIVE ACTIVATIONS:

• Louisiana State University Collaboration featuring surprise duo with Bananas players to UDA Nationals "Smooth Criminal".
• Toby Keith Foundation Surprise Hospital Visit.
• McLaren Boston On site Yellow Activation, Boston Red Sox 2024
• "Call Me Maybe" on site tribute featuring original creators from Harvard University in addition to Military Units, Olympic Swim Team and other viral sensations.
• Lion King Tribute Surprise
• Colorado Rockies 2025 On Site Activations (In Progress Now).
• Taylor Swift "You Belong With Me" Remake Subway Video From Iconic 2014 VMA Performance. Collaboration with iHeartMedia NYC

• Company Overview: Marketing & Corporate Partnerships
• Led sponsorship sales efforts, securing advertising and partnership deals while expanding existing relationships
• Developed custom sponsorship presentations tailored to each partner's business objectives
• Managed sponsorship fulfillment, including contracts, marketing deliverables (logos, social media, web presence), and on-site activations
• Coordinated logistics for equestrian events, from local competitions to nationally ranked shows, overseeing vendors, volunteers, equipment, and hospitality
• Managed VIP hospitality experiences, including guest lists, ticketing, credentials, and on-site activations
• Maintained sponsorship and event databases, tracking pipelines, contracts, and reporting key metrics
• Marketing & Corporate Partnerships

• Spearheaded and executed integrated marketing campaigns leveraging radio, digital, social, mobile, streaming, endorsements, and live events
• Identified and secured new advertisers through strategic networking, competitive monitoring, and cold outreach
• Managed client relationships, ensuring long-term partnerships and successful execution of advertising campaigns
• Consistently exceeded sales and revenue goals, securing three national accounts in less than nine months

• Managed logistics for VIP experiences at concerts and festivals, ensuring seamless operations
• Led the strategic planning and execution for cross country music tours conferences, managing budgets and vendor relationships to deliver exceptional attendee experiences
• Developed and implemented comprehensive event marketing campaigns, resulting in a 20% increase in registration numbers
• Successfully managed cross-functional teams to ensure seamless event operations and logistics
• Coordinated event timelines, staffing, and vendor relations to enhance guest experiences
• Recruited and trained project staff to represent CID in key markets
• Planning an event from start to finish
• Generating ideas for the event
• Managing event budgets
• Sponsorship negotiations
• Managing logistics and event venues
• Managing audio and virtual event companies
• Putting together event marketing plans
• Post-event communication, reporting & analysis
• Analysing feedback and report data to measure whether the event goal was achieved
• Creating event themes, designs, and overall concept aligned with client needs

• Served as the primary contact for high-level escalations, including fraud cases, denied entries, and legal disputes
• Created and implemented the 'Live RATG Procedure,' increasing customer satisfaction by 39% and reducing operational costs by 21%
• Promoted to Team Lead, mentoring staff on StubHub policies and advanced conflict resolution

• Recruited, trained, and managed a 21-member Wings Team and seven Student Brand Managers across New England
• Designed and executed creative sampling campaigns to drive brand awareness and product trial
• Collaborated with sales teams to align marketing strategies with retail and on-premise initiatives