Summary
Overview
Work History
Timeline
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Laura Cella

Spring Hill,TN

Summary

Results-driven healthcare leader with 6+ years of progressive experience in rehabilitate therapy and hospice intake operations, patient coordination, and cross-functional leadership. Proven success in managing large, high-performing teams across multi-branch organizations, optimizing referral conversion rates, and driving census growth through strategic collaboration with business development, marketing, and payor partners. Adept at developing scalable processes, training high-impact teams, and leveraging data to streamline workflows and enhance the patient intake experience. Recognized for strong communication, operational insight, and a commitment to delivering compassionate, compliant, and efficient care transitions. Now seeking to bring this expertise into a growth-focused hospice sales role where relationships, strategy, and execution meet

Overview

6
6
years of professional experience

Work History

Hospice Centralized Intake Manager

Traditions Health
06.2024 - 05.2025
  • Led a 26-member intake team supporting 56 branch locations, driving performance, compliance, and high-quality service delivery across all operations.
  • Monitored key performance indicators (KPIs) such as conversion rates and time to admit, using insights to implement process improvements and boost intake efficiency.
  • Designed and deployed automated reports and Excel dashboards to enhance data visibility, streamline workflows, and support timely decision-making.
  • Partnered with Business Development Representatives to convert inbound leads from digital campaigns into admissions, supporting census growth initiatives.
  • Collaborated with referral sources and Managed Care leaders to align intake practices with payor expectations and operational strategies.
  • Recruited, trained, and retained top talent, building a high-performing team through targeted development programs and strong leadership.
  • Presented monthly performance and financial reports to senior leadership, translating operational metrics into strategic business insights.

Hospice Intake Team Lead

Traditions Health
03.2024 - 06.2024
  • Designed comprehensive onboarding binders for new hires, including detailed job aides and helpful notes to ensure smooth integration into the team
  • Trained new hires on referral processing, insurance verification, and key platforms (phone systems, Forcura, e-referral tools), enhancing team efficiency, accuracy, and operational readiness.
  • Guide new hires on appropriate branch communication protocols, fostering effective and professional interactions with branch staff
  • Offered ongoing support and mentorship to new hires, ensuring continuous development and addressing any challenges they faced during their transition

Hospice Intake Specialist

Traditions Health
09.2023 - 03.2024
  • Collaborated closely with the Senior Director to initiate and successfully launch the Centralized Intake operation, serving as the first Intake Specialist in this role
  • Efficiently and accurately processed and entered referrals received via multiple platforms, including fax, Account Executives, EnsoCare, CarePort, Aiden, Aida and more
  • Maintained clear communication with relevant parties to obtain necessary information and complete referral entries, ensuring all required documentation was accurate and complete
  • Performed thorough insurance verifications and obtained initial authorizations, ensuring compliance with insurance requirements and facilitating prompt service delivery

Front Office Lead

Arise Therapies
12.2021 - 07.2023
  • Schedule all initial evaluations, progress notes and reassessments to ensure compliance with physician referrals, therapist plan of cares and insurance guidelines
  • Collect, verify, record and process patient demographics, insurance payments, authorizations and referral information ensuring complete accuracy
  • Develop and update policies and procedures, maintaining compliance with statutory, regulatory and local, state and federal guidelines relating to HIPAA, benefits administration and general liability.
  • Hire, manage, develop and train staff, establish and monitor goals, and conduct performance reviews
  • Lead weekly one on ones with Executive Director, HR Manager, therapist leads and front office staff to identify clinic needs and provide support as needed

Senior Patient Service Coordinator

PT Solutions
01.2019 - 03.2020
  • Oversee strategy and workflow for team of 15, leveraging consistent approach to relationship building, recognition and communication to generate continuously improving performance
  • Coordinated complex calendars for over 20 plus staff including upper management, overseeing meeting logistics to ensure adequate time to discuss important clinical needs such as budget, over counter collections, cancellation rates and any insurance or billing guideline changes
  • Collaborated with physician liaison to formulate referral tracker resulting in region capture rate improving by 27%
  • Recognized by hospital partners and peers for exercising extreme attention to detail, managing over 200 patient charts and increasing regions over counter collections by 30%

Timeline

Hospice Centralized Intake Manager

Traditions Health
06.2024 - 05.2025

Hospice Intake Team Lead

Traditions Health
03.2024 - 06.2024

Hospice Intake Specialist

Traditions Health
09.2023 - 03.2024

Front Office Lead

Arise Therapies
12.2021 - 07.2023

Senior Patient Service Coordinator

PT Solutions
01.2019 - 03.2020

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