LAURA CHADWICK
Tampa,FL
Summary
- Dedicated Cloud and Managed Services professional with a history of exceeding company goals.
- Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
- Encouraging manager and analytical problem-solver with talents for team building, leading and motivating.
- Excellent customer relations aptitude and relationship-building skills.
- Proficient in using independent decision-making skills and sound judgment to positively impact company success.
- Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
25
25
years of professional experience
Work History
Cloud Aggregation Strategy Manager
VEEAM
05.2019 - Current
- Create sales and marketing campaigns to drive lead generation for aggregators
- Work with internal and distributor cross-functional teams to plan go to market strategies and increase sales
- Drive requirements and help develop sales tools and materials for aggregators and partners
- Develop, launch, and promote Cloud Service Provider sales and marketing programs within the aggregators
- Set growth goals for aggregator partners including revenue and net new transaction partners
- Analyze and review sales with aggregators, VCSP leadership, channel managers to meet sales objectives
- Work with global channel organization to improve channel programs and increase channel exposure to the service provider space as a route to market
- Build and conduct training of security threats, cloud solutions, and data protection technologies for aggregator sales teams and partners
- Coordinate training, marketing, and overall enablement programs within aggregation
- Work cross functionally with other team members to deliver on company goals
- Serve as internal channel advocate to ensure partner and customer satisfaction.
Director Global Customer Success
Syniverse
12.2017 - 05.2019
- Created customer journey to define goals and actions for the global customer success manager team to follow to provide ultimate customer experience
- Developed customer scorecard to determine customer health to retain customers and the provide business with insight into customer needs to ensure long-term retention
- Established customer success team responsibilities for business reviews and recurring meetings which led to increased pipeline and revenue for the organization aiding the Enterprise team to over achieve quota
- Had a key role in saving and retaining five of the top customer renewals in 2018, resulting in over $5M in revenue
- Determined KPI’s to drive the CSM team to be focused on proactive behavior
- Identified roadblocks and inefficiencies to develop a standard process for improvement in the face of rapidly evolving and changing markets
- Extremely results oriented and proactive in addressing and resolving problems
- Led many cross functional teams to collaborate to reach aggressive goals
- Process improvement- Created a training program and portal to allow consistency within the team
- Developed go to market through customer journey to allow team to reach and touch broader customers versus the top 20 approach.
Sr. Cloud Sales & Operations Manager
Tech Data Corporation
10.2007 - 12.2017
- Building Partner Success Team to focus on customer retention, upsell and customer lifetime value
- Leads multi-focus US team of 25+ to consistently reach sales goals set by executives for revenue and profit
- Operating together to support large, complex strategic opportunities
- Significant contributor to America’s strategy for Cloud business growth and the streamline of best practices and marketing strategies
- Responsible for hosting and Cloud business development for Cloud market vendors and Microsoft programs; O365, CSP Azure and SPLA
- Key Americas manager for Autodesk business unit
- Responsible for $200M in annual sales
- Ability to work with and champion multiple internal company groups simultaneously to work toward achieving objectives and completing deliverables on time
- Capable of developing solid plans to achieve objectives and then executing those plans independently
- Accountable for working within allotted budgets by managing business planning
- Key Accomplishments: Built sales organization from primarily reactive to proactive by changing comp plans and hiring strong sales players
- Developed training program to increase rate of productivity in new hires
- Drove implementation and usage of CRM tool for all of TD Cloud to use for building and tracking of pipeline for both on prem and cloud products
- Chosen by management to launch key vendor lines – CSP – O365, SPLA, Surface, VEEAM, and Carbonite
- Led Autodesk team to bring in over $100M in net new sales by recruiting top 10 DVARS
- Instrumental in building lead call out team working from marketing qualified leads to sales qualified leads and developed training and implementation for Clearwater and Costa Rica teams.
Software Marketing Manager
Tech Data Corporation
01.2007 - 01.2011
- Directed the daily operations of a team of product management, sales and cross-functional personnel operating together to support large, complex strategic vendors
- Manages the development of strategic, profitable business partnerships with the key vendors to achieve the desired growth and business objectives
- Oversees product research and forecasting in order to identify new markets and vendors
- Key vendor lines, Symantec, Kaspersky, Red Hat and Novell
- Represented $180M in annual revenue and accountable for working within allotted budgets by managing business planning, sales, marketing, product marketing, purchasing, system engineering, vendor relations, and profitability for many product lines
- Consistently overachieved rebate targets
- Managed multiple marketing activities of manufacturers of IT products
- Interact regularly and conduct meetings with all levels of vendors to discuss product trends, performance, profitability and establishment of new marketing strategies
- Established Open Source Program from the ground up; to include building business plan to on board new vendors, bring program to market, as well as expand marketing programs to train, educate and enable the reseller to increase sales in Open Source space.
Education
Masters in Exercise Science -
California University of Pennsylvania
01.2002
Masters in Business Administration -
Tampa College
01.1996
Bachelor of Science in Marketing -
University of New Haven
01.1990
Skills
- Global Leader
- Consistent goal achievement
- Cloud Sales
- Selling through matrix sales organizations
- Expert knowledge of vendor and partner programs
- Cross-functional Collaboration and team management
- Operational Efficiency & operations management
- Complex problem solving
- Staff development
- Change management
Qualifications
- Proven ability to turn around under-performing programs for highly profitable results.
- Skilled in sales, customer service, and comprehensive understanding of the sales cycle.
- Aggressive Manager, adept at exceeding sales goals and leading cohesive teams.
- Strong working knowledge of cloud, Microsoft, security, and storage products.
- Expertise in selling through matrix sales organizations and global cross-group collaboration
Timeline
Cloud Aggregation Strategy Manager
VEEAM
05.2019 - Current
Director Global Customer Success
Syniverse
12.2017 - 05.2019
Sr. Cloud Sales & Operations Manager
Tech Data Corporation
10.2007 - 12.2017
Software Marketing Manager
Tech Data Corporation
01.2007 - 01.2011
Masters in Exercise Science -
California University of Pennsylvania
Masters in Business Administration -
Tampa College
Bachelor of Science in Marketing -
University of New Haven