Laura Chmielinski
Albany,New York
Summary
Results-driven Sales Manager with extensive experience in market research and sales analysis. Proven ability to develop strategic initiatives that enhance customer relationships and drive revenue growth.
Overview
21
21
years of professional experience
3
3
Certifications
Work History
Northeast Sales Manager
Tradesmen International
Albany, New York
12.2022 - 07.2024
- Managed regional sales strategies for construction staffing solutions.
- Conducted market research to identify new business opportunities.
- Coordinated training sessions for sales representatives on product knowledge.
- Assisted in preparing proposals and contracts for clients.
- Collaborated with operations team to ensure client satisfaction.
- Analyzed sales data to inform strategic decision-making processes.
- Collaborated with marketing teams to create promotional materials for distribution within the Northeastern area.
- Maintained up-to-date records of all sales activities within the Northeastern territory.
- Organized trade shows and conferences within the Northeast region to promote products and services.
- Developed and implemented sales strategies for Northeast region.
- Resolved customer complaints related to product or service issues within the Northeastern area.
- Identified opportunities for growth in the Northeast region.
- Participated regularly at industry events located throughout northeastern states.
- Created, monitored, and analyzed reports on sales performance in the Northeast region.
- Negotiated pricing and contracts with clients in the Northeast region.
- Prepared monthly reports detailing progress towards achieving regional goals.
- Monitored customer feedback from surveys conducted throughout northeast states.
- Developed relationships with key customers in the Northeast region.
- Enhanced sales volume through skilled support to both new and inactive customers.
Upstate NY Senior Marketing Manager
Diageo
Albany, New York
05.2003 - 10.2018
- Led cross-functional teams to develop and execute marketing strategies for new products.
- Collaborated with sales teams to align marketing efforts with business objectives.
- Analyzed market trends to identify opportunities for brand growth and positioning.
- Managed digital marketing campaigns across various platforms to enhance brand visibility.
- Directed consumer research initiatives to gather insights on target demographics and preferences.
- Oversaw budget allocations for marketing projects, ensuring efficient resource utilization.
- Mentored junior team members, fostering professional development and skill enhancement.
- Coordinated with external vendors to design promotional materials such as brochures, flyers, ads.
- Designed customer segmentation models to target specific audiences with tailored messaging.
- Developed and oversaw strategic business plan for marketing department.
- Developed and implemented comprehensive marketing strategies to increase brand recognition and consumer engagement.
- Created and managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
- Evaluated ROI from various marketing activities and investments.
- Analyzed market trends and competitor activity to identify new opportunities for growth.
- Developed KPIs for tracking progress against goals set for each campaign.
- Conducted regular surveys and focus groups to collect customer feedback and insights into market needs.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
Education
MBA - International Business-Marketing
SUNY
Albany05-2027
Bachelor of Arts - International Business Management
St. Rose
Albany05-1998
Bachelor of Science - International Business
Sorbonne University
Paris, France05-1997
Skills
- Market research
- Strategic planning
- Digital marketing
- Sales analysis
- Customer relationship management
- Team leadership
- Project management
- Brand development
- Contract negotiations
- Client acquisition
- Sales presentations
- Trade show participation
- Influencing skills
- Sales reporting
- Cold calling
- Deal closing
- Pipeline management
- Client relationship management
- Profit maximization
Languages
French
Professional
Certification
OSHA 10
Affiliations
Green Tech Charter School, Board member, Secretary 2015-Present
Susan G. Komen Race for The Cure, Board Member, Public Relations 2005-2013
Susan G. Komen Race for The Cure, Board Member, Public Relations 2005-2013
References
References available upon request.
Timeline
Northeast Sales Manager
Tradesmen International
12.2022 - 07.2024
Upstate NY Senior Marketing Manager
Diageo
05.2003 - 10.2018
MBA - International Business-Marketing
SUNY
Bachelor of Arts - International Business Management
St. Rose
Bachelor of Science - International Business
Sorbonne University