Laura Cook
Jupiter
Summary
Results-driven Senior Sales Executive with a proven track record of exceeding sales quotas. Expertise in lead prospecting and conversion strategies that drive business growth. Highly competitive and strategic in achieving targets, consistently delivering high performance and productivity.
Overview
34
34
years of professional experience
Work History
Senior Sales Executive, Upper Enterprise
Ultimate Kronos Group
Lowell
06.2008 - Current
- Led complex enterprise sales initiatives across workforce management, payroll, and HCM solutions, consistently exceeding annual quotas
- Earned multiple President’s Club awards, including exclusive Diamond Club recognition as the top-performing sales executive in the vertical
- Delivered tailored, technology-driven solutions that improved operational efficiency, compliance, and workforce productivity for clients across diverse industries
- Cultivated long-term client relationships, aligning solutions with strategic business outcomes and driving customer satisfaction
- Leveraged deep industry knowledge to guide digital transformation initiatives and optimize client engagement
- Collaborated with marketing team to develop promotional materials and campaigns for target markets
Independent Insurance Sales Representative
Self Employed
Jupiter
06.2004 - 06.2008
- Demonstrated success in selling health and wealth insurance through strategic relationship building and expert product knowledge
- Cultivated strong partnerships with carriers, vendors, and regulators to enhance collaboration and client outcomes
- Negotiated favorable terms with underwriters to maximize client value.
- Identified and capitalized on cross-selling opportunities to expand client portfolios
- Ensured accuracy and compliance in all policy documentation and client communications
- Monitored account performance to drive renewals and reduce cancellations
- Conducted market research to maintain competitive pricing and offerings
- Stayed current on industry trends and regulatory changes to ensure full compliance and informed client guidance
Sales Executive
ADP Total Source
West Palm Beach
10.2002 - 04.2004
- Spearheaded sales of ADP’s PEO and HCM solutions, focusing on small to mid-sized businesses across various industries.
- Consistently exceeded sales targets by delivering consultative, value-driven solutions tailored to clients’ HR, payroll, benefits, and compliance needs.
- Built and maintained strong client relationships, contributing to high retention and satisfaction rates.
- Collaborated with internal teams to ensure smooth onboarding and implementation of services.
- Played a key role in expanding market presence and driving revenue growth within the assigned territory.
District Sales Representative
CompuPay
Miami
04.1991 - 04.2000
- Delivered 9+ years of success selling payroll services to small to mid-market businesses, with a focus on consultative, relationship-driven sales.
- Secured several of the company’s largest and most complex accounts, requiring a strategic, multi-layered sales approach and deep understanding of client operations.
- Developed tailored payroll solutions that addressed compliance, scalability, and integration needs across diverse industries.
- Built a strong pipeline through targeted prospecting, networking, and referral development, consistently exceeding sales goals.
- Partnered with implementation and service teams to ensure smooth onboarding and long-term client satisfaction.
Education
Bachelor of Arts - Journalism And Mass Communication
University of Central Florida
Orlando, FL12-1988
Skills
- Enterprise Sales & Strategy:
Enterprise Software Solutions Revenue Generation Strategies Value-Based Selling Solution Selling Consultative Selling Relationship Selling Closing High-Value Deals - Sales operations and forecasting: sales forecasting, pipeline management, Clari forecasting, Salesforce CRM, LinkedIn Sales Navigator
- Client Engagement & Account Management:
Client Account Management Negotiation Expertise Strategic Account Growth Cross-Selling & Upselling - Negotiation & Communication:
Advanced Negotiation Skills Executive Communication Deal Structuring Customer-Centric Presentations
Accomplishments
- Earned President’s Club honors for 20+ years, recognizing top-tier sales performance
- Consistently achieved or exceeded annual sales targets, demonstrating strong goal orientation
- Awarded “Whale of a Deal” for securing a high-value account with ARR exceeding $3.2 million
- Named Rookie of the Year at ADP, highlighting early career excellence and rapid impact
- Offered full-time position prior to college graduation following a high-impact internship—recognized for strong business acumen and ability to drive additional annual customer revenue beyond contracted spend
Timeline
Senior Sales Executive, Upper Enterprise
Ultimate Kronos Group
06.2008 - Current
Independent Insurance Sales Representative
Self Employed
06.2004 - 06.2008
Sales Executive
ADP Total Source
10.2002 - 04.2004
District Sales Representative
CompuPay
04.1991 - 04.2000
Bachelor of Arts - Journalism And Mass Communication
University of Central Florida
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