Laura Crawford
New York
Summary
Entrepreneur with proven expertise in national account management and strategic retail penetration at EthicalxChange, LLC. Achieved successful placements in Whole Foods Market, driving significant revenue growth. Skilled in client relationship management and delivering impactful sales presentations, consistently surpassing targets and fostering long-term partnerships.
Overview
34
34
years of professional experience
Work History
Founder
EthicalxChange, LLC
Madison
01.2021 - Current
- Launched platform connecting ethical brands with natural grocery retailers
- Developed national sales strategies and led execution across key accounts.
Founder
Laura Crawford, Inc
Madison
03.2009 - Current
- Represent over 50 manufacturers in the natural grocery channel nationwide
- Secured corporate placement at Whole Foods Market for all represented brands
- Captured global Whole Foods Market order resulting in one client scaling from $0 to $2M in four years
- Built company from scratch to $3M in annual sales through strong retail partnerships and team leadership.
National Whole Foods Market Key Account Manager
Rising Tide, Ltd.
Northampton, MA
01.2015 - 12.2018
- Acted as the primary liaison between Rising Tide, Ltd. and regional/global buyers at Whole Foods Market and other natural grocery retailers in the Lifestyle category.
- Managed a $4M sales portfolio, consistently driving revenue growth by exceeding performance targets.
- Recruited, trained, and managed field representatives and in-store merchandisers to ensure superior execution and customer satisfaction across key accounts.
Director of Café Sales
Steep & Brew Coffee, LLC
Madison
05.2008 - 04.2009
- Opened and managed three licensed cafés; provided training and equipment setup
- Increased market share by winning ten key accounts from competitors.
Owner & General Manager
Blue Hill By Hand, LLC
Madison
01.1992 - 03.2009
- Founded and scaled handcrafted jewelry company to $500K annual sales
- Employed 10 staff and 20 contract producers, many from marginalized groups
- Achieved regional placement in Whole Foods through grassroots relationship building
- Sold company and maintained client relationship post-sale.
Skills
- Retail store penetration
- Sales presentations and closing
- Customer relationship management
- Territory sales management
- Prospect database management
- Customer service and satisfaction
Work Type
Full TimePart TimeWork Location
On-SiteRemoteHybridTimeline
Founder
EthicalxChange, LLC
01.2021 - Current
National Whole Foods Market Key Account Manager
Rising Tide, Ltd.
01.2015 - 12.2018
Founder
Laura Crawford, Inc
03.2009 - Current
Director of Café Sales
Steep & Brew Coffee, LLC
05.2008 - 04.2009
Owner & General Manager
Blue Hill By Hand, LLC
01.1992 - 03.2009
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