Overview
Work History
Education
Skills
Training completed
Languages
Interests
Timeline
Generic
Laura Darbinyan

Laura Darbinyan

Burbank,CA

Overview

12
12
years of professional experience

Work History

Marketing Consultant

Antonyan Group
10.2021 - 04.2024
  • Creation of marketing strategy and directions development
  • Web site creation assistance and content
  • Social media pages (FB/LinkedIn)
  • Digital advertising & targeting
  • Analytics (Google Analytics)

Partners Marketing Head

Local Express
01.2021 - 05.2023
  • Management of Digital Marketing department
  • Yearly marketing strategy creation and supervision
  • Team members' trainings
  • New systems' establishment
  • New strategic visual concept and ideas creation with design department
  • Budget management
  • Omnichannel marketing management for B2C partners

Digital Marketing Manager

Local Express
01.2021 - 10.2021
  • Communication with partners
  • Multichannel marketing campaigns
  • Creation of digital marketing strategy for B2C retail partners (digital advertising, email marketing, text messages, in-store communication)
  • A/B testing strategies' implementation
  • Marketing competitive analysis
  • Partners' yearly promotional strategy and activity calendar creation
  • Targeting and advertising in FB, Instagram
  • Analytics
  • Coordination of work with design department

Marketing Manager

Ramada Hotel & Suites by Wyndham Yerevan
11.2018 - 11.2021
  • Company Overview: (American Hotel & Resorts Chain)
  • Start-up communication with chain's head office, adaptation of all marketing materials and procedures
  • Marketing strategy & marketing communication creation in accordance with sales tactics and policy
  • Brand awareness and lead generation through internal and external marketing campaigns and programs
  • Branding, Naming of hotel's outlets and their concept creation
  • Approvals & monitoring of online marketing & advertising campaigns (daily work with outsourcing companies SMM/ Online Advertising)
  • Market daily competitive research
  • Events organization for outlets - restaurants, conference halls, etc
  • Photo/video shooting organization/concept creation
  • Communication and joint projects with suppliers and big clients
  • Web site creation & updates
  • Close work with event coordinator, F&B and kitchen departments during events

Freelance Project Coordinator

Starcom Armenia LLC
04.2016 - 12.2019
  • Administrative management of freelance projects (TV commercials production, BTL activities, promotional events concept and implementation)
  • Account executive of designated partners

Interpreter

SDC-Swiss Cooperation Office for the South Caucasus
04.2015 - 11.2017
  • Company Overview: (Embassy of Switzerland)
  • Provision of translation services to SDC within the 'Regional Rapid Response Teams' project in cooperation with RA Ministry of Territorial Administration and Emergency Situations
  • Participation in trainings and programs with representatives of SDC


Head of BTL Department

Mayreni Lezu Advertising Agency
08.2014 - 06.2015
  • Department's strategic plan development in accordance with company's general strategy
  • Financial monitoring of all projects
  • Supervision and monitoring of ongoing projects
  • New directions development, attraction of new customers
  • Collaboration with partners' marketing departments and strategic planning/execution of yearly event calendar

Account Manager at BTL Department

Mayreni Lezu Advertising Agency
03.2014 - 08.2014
  • Event management of current clients (Ferrero Company, Philipp Morris Armenia, Carrefour, RRR Mineral Water Company)
  • Management of BTL promo projects from the strategic planning to implementation
  • Interaction, communication and correspondence with the clients
  • Calculation and presentation of cost estimation
  • Regular castings organization, trainings for promo teams and supervisors
  • Reporting (internal/external; daily/weekly/monthly)

Account Executive at Creative Department

Mayreni Lezu Advertising Agency | Starcom MediaVest Group Armenia
11.2012 - 03.2014
  • Daily communication with the clients, presentations of creative concepts, budgets, implementation tactics
  • Briefing of designers, directors, producers
  • Monitoring of working process and deadlines
  • TV, Radio commercials preproduction, production and post-production monitoring, reporting
  • Organization of photo shooting projects for partners promotional activities
  • Market research and expansion analysis
  • Cold calls and company presentation


Specialist of Educational Department

Yerevan University of Management and Information Technologies
05.2008 - 07.2011
  • Overall work organization of Educational Department

Lecturer

Yerevan University of Management and Information Technologies
05.2008 - 07.2011
  • Management Information Systems,
  • Management Ethics and Psychology,
  • Principles of Management
  • Principles of Marketing

Interviewer

Economy and Values Research Center
01.2006 - 03.2006
  • Company Overview: (USAID CAPS)
  • In scope of USAID Competitive Armenian Private Sector project to conduct interviews with allocated companies CEOs



Education

Master's degree - Information Technologies, Management and entrepreneurship

Yerevan University of Management And Information Technologies
Armenia, Yerevan
01.2009

Bachelor's degree - Information Technologies, Management and entrepreneurship

Yerevan University of Management And Information Technologies
Armenia, Yerevan
01.2007

Skills

  • MS Office Google Suite
  • Google Analytics Hotjar
  • Mailchimp Active Campaign
  • Salesforce HubSpot
  • PPC Advertising KPI Monitoring
  • SaaS
  • Canva
  • Inbound Marketing Marketing Strategies
  • Brand Design and Development

Training completed

  • Facebook and Instagram advertising, Neurohub Business Academy, 08/01/18
  • Practical Course on 'Personal Growth', AA Psychological Centre, 06/01/18
  • Digital Skills: Digital Marketing, Future Learn Series of Online Courses, 07/01/18
  • 'How to Start and Expand Business', 'Women in Business: Invest for the Future' NGO, 01/01/12
  • 'Basics of PR', Armenian Center of PR Development, 01/01/12
  • Spatial Economy, Three-year grant | Russian Economic School in cooperation with New Economic School, 01/01/10

Languages

English
Full Professional
Russian
Native or Bilingual
Armenian
Native or Bilingual

Interests

  • Cooking
  • Baking
  • Documenting and sharing travel experiences
  • Watching Movies and TV Shows
  • Music
  • Reading
  • Photography
  • Dancing (Argentine Tango)

Timeline

Marketing Consultant

Antonyan Group
10.2021 - 04.2024

Partners Marketing Head

Local Express
01.2021 - 05.2023

Digital Marketing Manager

Local Express
01.2021 - 10.2021

Marketing Manager

Ramada Hotel & Suites by Wyndham Yerevan
11.2018 - 11.2021

Freelance Project Coordinator

Starcom Armenia LLC
04.2016 - 12.2019

Interpreter

SDC-Swiss Cooperation Office for the South Caucasus
04.2015 - 11.2017

Head of BTL Department

Mayreni Lezu Advertising Agency
08.2014 - 06.2015

Account Manager at BTL Department

Mayreni Lezu Advertising Agency
03.2014 - 08.2014

Account Executive at Creative Department

Mayreni Lezu Advertising Agency | Starcom MediaVest Group Armenia
11.2012 - 03.2014

Specialist of Educational Department

Yerevan University of Management and Information Technologies
05.2008 - 07.2011

Lecturer

Yerevan University of Management and Information Technologies
05.2008 - 07.2011

Interviewer

Economy and Values Research Center
01.2006 - 03.2006

Master's degree - Information Technologies, Management and entrepreneurship

Yerevan University of Management And Information Technologies

Bachelor's degree - Information Technologies, Management and entrepreneurship

Yerevan University of Management And Information Technologies
Laura Darbinyan