Laura Dean
Summary
Assistant editor with expertise in project management and marketing, recognized for producing high-quality content and enhancing client communications to drive purchase intent. Utilized data insights to optimize campaign effectiveness, aligning creative outputs with strategic goals. Demonstrated proactive leadership and organizational skills, fostering a motivational environment.
Overview
6
6
years of professional experience
Work History
Assistant Editor & Associate Brand Manager
CAPTIV8
08.2024 - 08.2025
- Translated performance reports into actionable insights and strategic recommendations aligning creator output with business KPIs to enhance campaign effectiveness.
- Copywrote, developed creative concepts, edited, and uploaded creator submissions for paid media, ensuring accuracy of tags, copy, aspect ratios, and metadata to optimize content visibility.
- Acted as the primary liaison between creators and brand clients across programs to drive alignment, quality, and on-time delivery.
- Managed contracts, trackers, campaign briefs, and approvals to keep campaigns compliant and on schedule.
Assistant Editor
SMILE SQUAD (FORMERLY SMILE MEDIA)
11.2021 - 07.2024
- Produced hundreds of promotional shorts from long-form videos, enhancing visibility and reach across Snapchat, TikTok, and YouTube.
- Pitched creative strategies that increased engagement and viewership for new and existing series.
- Logged, reviewed, and organized raw multi-cam footage, ensuring precise timing, pacing, and continuity for final edits.
- Synced audio and converted footage for translation; exported dialogue to CSV.
- Designed thumbnails in Photoshop and created intro/outro animations.
Production Assistant
WARNER MEDIA
10.2021 - 11.2021
- Edited dialogue, music, and VO; mixed SFX to enhance quality of short-form content.
- Managed media ingest, exports, uploads, and QC; conformed sequences for seamless final broadcast/digital delivery.
- Applied keyframing in Adobe Premiere Pro and After Effects to blur motion/objects and improve visual continuity.
- Designed screen graphics and executed creative direction for promotional spots.
Jr Director of Marketing
CHUNK'AY MONK'AY COOKIE COMPANY
11.2020 - Current
- Streamlined client communications to achieve 50%+ increase in purchase intent within two months.
- Developed integrated media plans and branded content targeting priority audience segments.
- QA'd website, social, and display assets; collaborated with dev/design to resolve issues and enhance UX and conversion.
Education
B.A. - Film & TV Production
Loyola Marymount University
Los Angeles, CAMinor - Physics
Loyola Marymount University
Los Angeles, CASkills
- Media content development
- Video production and editing
- Content localization
- Project management
- Campaign development
Software Proficiency
- Google Workspace
- Microsoft Office Suite
- Adobe Creative Suite
- Final Cut Pro
- Avid Media Composer
- Pro Tools
Websites
Timeline
Assistant Editor & Associate Brand Manager
CAPTIV8
08.2024 - 08.2025
Assistant Editor
SMILE SQUAD (FORMERLY SMILE MEDIA)
11.2021 - 07.2024
Production Assistant
WARNER MEDIA
10.2021 - 11.2021
Jr Director of Marketing
CHUNK'AY MONK'AY COOKIE COMPANY
11.2020 - Current
B.A. - Film & TV Production
Loyola Marymount University
Minor - Physics
Loyola Marymount University