Laura De Jongh-Smith
Sebring
Summary
Engaging, intuitive and accomplished bilingual professional offering extensive experience in banking, finance, marketing, sales, and client/customer relationships management. Proven experience with collaborating with senior leaders, managers, colleagues, cross-functional groups, and internal/external stakeholders to support the shared vision and meet organizational objectives. Critical thinker with a flexible problem-solving approach and demonstrated success with planning, process improvement, and implementing programs, policies, and procedures. Proficient in managing important financial-related documents and confidential information while demonstrating solid analytical skills. A disciplined leader with a passion for teamwork and balancing meeting organizational goals.
Overview
16
16
years of professional experience
Work History
Digital Specialist
Crew's Bank & Trust
03.2023 - Current
- Analyzed web analytics data to identify trends and opportunities for enhancing user experience and driving online sales growth.
- Spearheaded mobile app development project timeline, collaborating closely with product managers and developers to ensure successful launch within budget constraints.
- Developed engaging communication strategies.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Established and managed relationships with external data providers and research vendors.
- Managed multiple client accounts, consistently delivering exceptional results while maintaining a high level of customer satisfaction.
Assistant Manager
Suncoast Credit Union
03.2016 - 02.2023
- Responsible for providing excellent and professional service to credit union members, colleagues, and leadership.
- Handle escalated member inquiries through active listening, research, and quick resolution.
- Meet and exceed sales and cross-sell goals by promoting credit union products and upselling services to assist members in meeting their financial needs.
- Process, close and disburse consumer and mortgage loan products.
- Prepare consumer loan and Department of Motor Vehicle documents, ensuring data integrity and state/federal compliance.
- Document financial data and perform routine audits to comply with company and federal requirements.
- Monitored daily branch activities, quickly identifying areas requiring improvement or corrective action to maintain operational excellence.
Lead Teller I
Mid-Florida Credit Union
02.2010 - 03.2016
- Provided high-level and professional service for credit union members, colleagues, and internal/external stakeholder.
- Processed financial transactions including deposits, payments, transfers, and withdrawals in accordance with credit union guidelines.
- Built a high-performing team through recruiting, onboarding, new-hire training and ongoing learning and development.
- Provided continuous monitoring and assessment to identify major gaps and weaknesses and determine root cause and resolution of cash application/data integrity issues.
- Resolved escalated banking matters and authorized relevant member credit and debit transactions.
- Measured team success through key metrics and prepared weekly, monthly, quarterly, and annual reports for senior leadership.
- Collaborated with other departments to support strategic projects as assigned.
- Evaluated individual and team performance based on business goals and provided coaching and training as appropriate for learning opportunities and to minimize impact to banking operations.
Marketing Assistant Coordinator
Florida Hospital
10.2010 - 12.2011
- Responsible for supporting the interactive design team and internal/external clients with ongoing projects, internal/external website design creation and maintenance, social media branding, interactive campaigns, and other digital platforms.
- Measured marketing program performance and prepared reports for senior leadership and other key stakeholders.
- Represent the organization in the community through business development and community service.
- Upheld and reinforced compliance with healthcare policies and federal regulations such as HIPAA.
Education
Florida Real Estate License -
South Florida State College
04.2021
Medical Secretary Certification - undefined
South Florida State College
01.2009
Diploma - undefined
Sebring High School
01.2009
Skills
- AutoCAD Design Software
- Bilingual (English/Spanish)
- Microsoft Office Suite
- Project Implementation
- Cash Applications
- Training and Development
- Sales/Marketing
- Consumer/Mortgage Services
- Banking Products and Services
- Customer/Client Relations
- Team Leadership
- Reporting and Compliance
- Real-Estate License
- Quality Assurance
- Process Improvement
- Florida Notary
- Medallion Signature Guarantee
- Federal Mortgage Loan Originator (NMLS)
Languages
Spanish
Native or Bilingual
Timeline
Digital Specialist
Crew's Bank & Trust
03.2023 - Current
Assistant Manager
Suncoast Credit Union
03.2016 - 02.2023
Marketing Assistant Coordinator
Florida Hospital
10.2010 - 12.2011
Lead Teller I
Mid-Florida Credit Union
02.2010 - 03.2016
Medical Secretary Certification - undefined
South Florida State College
Diploma - undefined
Sebring High School
Florida Real Estate License -
South Florida State College
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