Summary
Work History
Education
Skills
Timeline
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LAURA ERCOLI

Summary

Results-oriented editorial and marketing professional with 15+ years experience developing and managing content for top brands.

Work History

Senior Copywriter

UX, SUNDAE, INC
02.2022 - 11.2022
    • Worked with Marketing, Product and Executive leadership to shape the evolution of Sundae's brand, voice, and strategy
    • Developed and delivered first style guides for brand, advertising, and product
    • Created compelling copy for integrated B2B and B2C campaigns–from punchy headlines to clear instructional technical messaging (UX, performance advertising, social, TV, billboards, email, direct mail, sales collateral, webinars, landing pages, and more)
    • Supported product initiatives and new market launches including product pages, sales collateral, email, and direct mail
    • Collaborated cross-functionally to determine needs and messaging priorities

Copywriter

CREATIVE CIRCLE
06.2019 - 01.2022
    • Drafted engaging content for Marketing and Communications media (Noteworthy clients: Disney, WebEx, and Republic Services)
    • Created short and long form print collateral materials, newsletters, digital media internal/external communications while conveying a consistent brand voice and messaging
    • Revised, edited, proofread, and fact checked all copy to ensure accuracy of information
    • Crafted digital copy optimized for search engine optimization and consistent with brand standards

Talent Brand Copywriter

LINKEDIN
10.2018 - 05.2019
    • Created concepts and copy for talent attraction projects across global business units
    • Translated talent attraction strategy into compelling narratives and impactful messaging
    • Collaborated with talent and communication teams on overall brand messaging
    • Presented to business partners, incorporating feedback and participated in production of deliverables

Copy Lead

EBAY
04.2018 - 09.2018
    • Wrote and edited daily for channels, ensuring high quality and voice and style consistency across all platforms
    • Supported and influenced marketing's traffic, performance, and engagement goals
    • Managed in-house and freelance writers in various locations, including coordinating workloads, and being accountable for quality content

Copywriter

SHUTTERFLY, INC
03.2015 - 03.2018
  • Wrote clear, concise and strategic copy that drove business results, supporting key marketing initiatives and inspiring action
  • Attended kick-offs and creative reviews and collaborated with the marketing team to ensure projects were completed in a timely manner
  • Worked closely with peers in design and marketing while maintaining and upholding the Shutterfly brand to ensure consistent tone and style across all communications

Marketing Copywriter

PEARSON EDUCATION
07.2013 - 02.2015
  • Wrote and edit external marketing copy for over 150 book revision projects for higher education. Maintained branding guidelines and develop standards for all produced content and lead marketing teams on revisions

Marketing Communications Manager

ELECTRONICS FOR IMAGING
02.2012 - 12.2012
  • Developed and managed marketing sales tools, literature, advertising, email campaigns, direct mail, trade shows, and events. Selected and managed internal and external vendors and maintained branding guidelines with design team.

Sr. Marketing Communications Manager

CENGAGE LEARNING
12.2008 - 02.2012
  • Planned and executed strategic campaigns and collateral, including direct mail letters and sell sheets, in-book ads, back cover copy, brochures, and e-marketing campaigns. Managed freelance writers, editors, and designers and ensured that projects were delivered on time and within budget. (Assoc. Development Editor: 2007-2008; Assistant Editor: 2006-2007; Editorial Assistant: 2005-2006)

Education

Bachelor Of Arts (B.A) - English Literature

San Francisco State University
San Francisco, CA

Master Of Arts (M.A) - English And Creative Writing

San Francisco State University
San Francisco, CA

Skills

  • Marketing Campaign Support
  • Copy Editing
  • Content Strategy
  • Content Development
  • Associated Press (AP) Style
  • Consistent Brand Messaging

Timeline

Senior Copywriter

UX, SUNDAE, INC
02.2022 - 11.2022

Copywriter

CREATIVE CIRCLE
06.2019 - 01.2022

Talent Brand Copywriter

LINKEDIN
10.2018 - 05.2019

Copy Lead

EBAY
04.2018 - 09.2018

Copywriter

SHUTTERFLY, INC
03.2015 - 03.2018

Marketing Copywriter

PEARSON EDUCATION
07.2013 - 02.2015

Marketing Communications Manager

ELECTRONICS FOR IMAGING
02.2012 - 12.2012

Sr. Marketing Communications Manager

CENGAGE LEARNING
12.2008 - 02.2012

Bachelor Of Arts (B.A) - English Literature

San Francisco State University

Master Of Arts (M.A) - English And Creative Writing

San Francisco State University

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LAURA ERCOLI