Laura Escobar
Deer Park,NY
Summary
Business professional with over 12 years of experience in sales, business development, sales management, customer service, & employee development
Overview
14
14
years of professional experience
Work History
Mid Market Account Executive
Salesforce
12.2023 - Current
- Quota attainment for FY2025: 101% of annual quota or $1.1M
- Developed and maintained relationships with mid-market clients in Media, Publishing and Advertising industry to drive sales growth in add-ons, new business, cross-sell and renewal growth.
- Collaborated with cross-functional teams to create tailored solutions that addressed client needs, driving new business sales or add-on sales across Sales, Service, Marketing and Revenue Cloud.
- Onboarded 4 customer pilots (early-adopters) of Agentforce (AI Agents) in my territory helping drive customer adoption, pipeline and support our new consumption pricing model.
Senior Account Executive
LinkedIn
09.2022 - 11.2023
- Quota attainment for FY2023: 102% of annual quota or $1.2M in new business sales for Search & Staffing segment
- Consistently identified new growth opportunities across new
industries with in-depth market research & competitive analysis - Effectively managed a complex sales pipeline with a consistent close rate of 22% (exceeding 18% team average)
Lead the team in client renewal rates at 104% average, (exceeding
80% team avg). - Leadership & Leverage Project: worked with other top performers in my org to develop a prospecting plan to help implement a scaled strategy & drive revenue growth across the org.
Account Director
LinkedIn
08.2021 - 09.2022
- Quota Attainment: FY22 Q2: 115% | H2: 125% | FY22 Q3: 117%
- SMB Lunch & Learn Series: organize and host lunch & learn sessions for SMB AD & AE
- DIBS initiatives: active member of NYC Mentor Circle
Territory Account Manager
Uline
05.2018 - 08.2021
- Achieved $4.3M in new-item sales; surpassing 2019 goal of $3.5M by strategically prospecting & applying industry knowledge to present relevant products.
- Exceeded 2018 growth target of 12%- achieved 15% growth by year-end by helping Top 200 customers streamline their purchasing.
- Successfully implemented solution-based selling and surpassed 2020 goal of 54% gross-profit margin for my territory by improving GP to 56% by year end.
- Surpassed new customer conversion goal of 5% by hunting & converting 10% of new accounts or cold calls in 2020
- Cultivated profitable partnerships with our customer base by providing solution based products & by negotiating programs that address specific operational needs.
- Managed and drove sales on more that 7,500 accounts in Manhattan (industries exposure included: CPG, Manufacturing, Food & Beverage and Business Services)
- Presented topics related to growth, strategies & business development for Liz Uihlein (Owner/President) during her annual office visit to NYC.
Executive Search Consultant
Lucas Group
08.2017 - 03.2018
- Specialized in the recruitment of mid-senior level managers in the areas of Operations, Manufacturing, Supply Chain & Engineering for industries that include: CPG, Food & Beverage, Infrastructure & Travel & Leisure
- Led business development efforts by securing 5 new contracts with top employers to help them fill leadership positions.
- Partnered with client's HR departments to fill leadership positions before specific deadlines by presenting 5 candidates per week.
- Managed all phases of recruitment from sourcing candidates to presenting job offers on behalf of client.
- Won contracts from top employers (i.e. Suez, Nature's Bounty)
Flagship Branch Manager
Enterprise-Rent-A-Car
04.2015 - 07.2017
- Improved customer service store ratings from 78% satisfaction to 91% satisfaction over 6-month period.
- Closed numerous new accounts and turned them into profitable partnerships which led to higher revenue and increased fleet utilization.
- Managed staff of 15-20 employees across 2 stores.
- Ensured all employees had weekly sales training to help with personal development which led to countless promotions.
- Implemented strategic marketing plan which led to 10% fleet growth over 18-month period across 2 stores
- Reduced and controlled expenses by implementing conservative financial decisions & conscientious risk management.
- Improved net-other (total sale of protection products) from $82/ car to $125/ car over 12-month period.
Branch Manager
Enterprise-Rent-A-Car
05.2014 - 04.2015
- Improved customer service ratings from 83% to 89% over a 3 month period
- Ranked top 5 branches on performance matrix for fleet growth which peeked at 30% fleet growth over 9-month period
- Ranked top 5 in branch operating profit 6 consecutive months
- Led marketing efforts which created new accounts that were take away business from competitor.
Assistant Branch Manager
Enterprise-Rent-A-Car
08.2013 - 05.2014
- Improved customer service ratings from 72% to 90% customer satisfaction over 6 months 20% fleet growth.
- Closed large account which led to opening of brand new satellite office in March 2014, adding 20 more cars to our fleet (on rent)
- Exceeded goal of 3% revenue improvement month over month by producing 5% revenue improvement.
Management Assistant
Enterprise-Rent-A-Car, JFK Airport
12.2012 - 08.2013
- Member of "Best Of The Best Program"- program based on proven employee performance of sales and customer service Ranked top 10 for personal sales on Airport Matrix $13/car personal sales yield vs airport average of $9/car sales yield.
Management Trainee
Enterprise-Rent-A-Car
10.2011 - 12.2012
- Achieved 93% Customer Satisfaction ratings compared to 81% corporate average at the satellite office owned & operated by ERAC for a Geico Xpress location
- Ranked top 5 on performance matrix for 6 consecutive months among 50 Management Trainees in the region.
- Achieved net-other sales of $140/car at the satellite office compared to regional average of $110/car.
Education
BBA - International Marketing & Management
Zicklin School of Business- Baruch College
New York2011
Skills
- Account Management
- Business Development
- Marketing
- Cold-Calling
- Negotiation
- Employee Development
- B2B and B2C sales
- Strategic planning
- Solution Sell
- P&L Management
- Customer Relationship
- Customer Retention
- Trend Analysis
- Product and service sales
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Limited Working
Timeline
Mid Market Account Executive
Salesforce
12.2023 - Current
Senior Account Executive
LinkedIn
09.2022 - 11.2023
Account Director
LinkedIn
08.2021 - 09.2022
Territory Account Manager
Uline
05.2018 - 08.2021
Executive Search Consultant
Lucas Group
08.2017 - 03.2018
Flagship Branch Manager
Enterprise-Rent-A-Car
04.2015 - 07.2017
Branch Manager
Enterprise-Rent-A-Car
05.2014 - 04.2015
Assistant Branch Manager
Enterprise-Rent-A-Car
08.2013 - 05.2014
Management Assistant
Enterprise-Rent-A-Car, JFK Airport
12.2012 - 08.2013
Management Trainee
Enterprise-Rent-A-Car
10.2011 - 12.2012
BBA - International Marketing & Management
Zicklin School of Business- Baruch College
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