Laura Ferrario
Ft Lauderdale,FL
Summary
Dynamic Sales & Operations Manager with a proven track record at Veco USA, excelling in sales strategy and client relationship management. Spearheaded market expansion initiatives, enhancing customer engagement and retention. Adept at contract negotiation and process improvement, driving significant growth while fostering a high-performing team environment.
Overview
14
14
years of professional experience
Work History
Sales & Operation Manager
Veco Usa
Pompano Beach, FL
01.2024 - Current
- Developed sales strategies to enhance customer engagement and retention.
- Conducted market research to identify emerging trends and opportunities.
- Managed daily operations of sales department, including supervision of staff members.
- Established relationships with key clients, while maintaining existing customer base.
- Achieved company growth and brand development through market expansion and sales.
- Monitored inventory levels and coordinated supply orders for timely restocking.
- Implemented innovative processes, systems, and technologies that improved workflow.
- Negotiated contracts with vendors to secure best prices for goods and services
- Oversaw inventory management activities.
Sales and Marketing Manager
NA
Wicklow, Ireland
01.2023 - 06.2023
- Developed and implemented marketing strategies to enhance brand visibility.
- Coordinated sales campaigns to engage target audiences effectively.
- Managed social media platforms to increase customer interaction.
- Analyzed market trends to identify growth opportunities for products.
- Maintained relationships with existing clients by ensuring their needs are met on time.
Sales and Marketing Officer
Photocentric
Peterborough, England
01.2021 - 01.2022
- Developed engaging marketing materials for online and offline campaigns.
- Conducted market research to identify trends and customer preferences.
- Assisted in creating sales strategies to drive revenue growth and customer retention.
- Collaborated with cross-functional teams to ensure consistent messaging across channels.
- Analyzed competitor activities to adjust marketing approaches effectively.
- Maintained customer database by updating information and tracking interactions.
Business Operations Coordinator
Serco Global Services
Peterborough, England
11.2015 - 11.2021
- Coordinated daily operations to enhance workflow efficiency and team collaboration.
- Managed scheduling for meetings, ensuring optimal use of resources and time.
- Assisted in developing process documentation and standard operating procedures.
- Organized training sessions to onboard new employees effectively and efficiently.
- Monitored and evaluated performance metrics related to business operations.
- Created reports and presentations on business operations progress and results.
Business Operations Specialist
Mastercard
Peterborough, England
10.2012 - 03.2016
- Responded to complex operational issues of internal and external customers.
- Prepared documents, manuals and help sheets for network installations.
- Developed acute knowledge of products, policies, and goals of business.
- Maximized operating potential to exceed customers' expectations.
- Assisted customers with inquiries and resolved issues through effective communication.
- Processed orders accurately and efficiently using company software systems.
Customer Service Representative
Mastercard
Peterborough, England
01.2012 - 10.2012
- Assisted customers with inquiries and resolved issues through effective communication.
- Processed orders accurately and efficiently using company software systems.
- Collaborated with team members to improve service delivery and customer experience.
- Maintained detailed records of customer interactions for future reference.
- Provided feedback to management on recurring customer concerns and suggestions.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Skills
- Sales strategy
- Inventory management
- Customer engagement
- Process improvement
- Contract negotiation
- Team leadership
- Client relationship management
- Business administration
- Financial management
- Customer relationship management (CRM)
- Sales management
- Workforce management
- Customer service
Languages
English
Native/ Bilingual
Italian
Full Professional
References
References available upon request.
Timeline
Sales & Operation Manager
Veco Usa
01.2024 - Current
Sales and Marketing Manager
NA
01.2023 - 06.2023
Sales and Marketing Officer
Photocentric
01.2021 - 01.2022
Business Operations Coordinator
Serco Global Services
11.2015 - 11.2021
Business Operations Specialist
Mastercard
10.2012 - 03.2016
Customer Service Representative
Mastercard
01.2012 - 10.2012
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