Summary
Work History
Education
Skills
Accomplishments
References
Timeline
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Laura Force

Laura Force

Chicago,IL

Summary

Results-driven Marketing Sales and Business Development with 20+ years of experience in developing and implementing successful sales strategies. Skilled market research, and team management. Proven track record of increasing brand awareness and driving revenue growth. Strong leadership abilities and a strategic thinker. Bachelors in Marketing Sales and Business from Ferris State University.

Work History

Marketing Manager

Force Trading
Chicago, United States
05.2017 - Current
  • Assisted in the development of marketing strategies
  • Coordinated marketing campaigns and events
  • Created content for promotional materials
  • Managed relationships with external vendors
  • Analyzed market trends to identify potential opportunities for growth.
  • Managed social media accounts and campaigns.
  • Developed and implemented business strategies to increase profitability and market share.
  • Interviewed, trained and supervised employees.
  • Kept records for production, inventory, income and expenses.
  • Established favorable relationships with vendors and contractors, facilitating contract negotiation and development of marketing and sales strategies.
  • Conferred with customers to understand needs and finalize purchase orders.
  • Resolved issues quickly through meticulous research and quick decision-making.
  • Analyzed financial statements and trends to manage cash flow and make business decisions.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Prepared and sent proposals to prospective clients.
  • Delivered compelling sales presentations to demonstrate expert product knowledge.

Regional Marketing Director

Summit Home Health Care Inc.
Oakbrook Terrace, IL
2009 - 2017
  • Developed and implemented regional marketing campaigns to increase brand visibility, engagement, and sales.
  • Organized and facilitated events for customers in the region to promote products and services.
  • Created promotional content such as brochures, flyers, and digital ads.
  • Coordinated with internal teams such as sales and product development to support regional goals.
  • Produced reports summarizing performance data of various marketing initiatives at regular intervals.
  • Created tactical plans for Hospitals, Discharge Planners, Doctors and Social Workers

National Sales and Facilities Manager

Complete Management Services
Chicago, IL
1996 - 2001
  • Monitored regional market trends to identify opportunities for growth or expansion.
  • Maintained relationships with vendors and suppliers in the region to ensure efficient delivery of materials.
  • Provided training on marketing techniques to staff members in the region.
  • Conducted research on competitors' activities in the region.
  • Coordinated with internal teams such as sales and product development to support regional goals.
  • Managed regional customer service team by providing guidance on resolving customer inquiries quickly and effectively.
  • Formulated pricing plans tailored specifically for customers in the region.
  • Produced reports summarizing performance data of various marketing initiatives at regular intervals.
  • Participated in industry conferences and trade shows to build relationships with potential partners.
  • Identified areas of improvement within existing processes related to regional marketing operations.
  • Appointed distributors across the region for wider reach of products and services.

Education

Bachelor of Science - Marketing Sales And Business

Ferris State University
Big Rapids, MI
03.1991

Skills

  • Digital Marketing
  • Market Research
  • Social Media Management
  • Campaign Development
  • Team Management
  • Strategic Planning
  • Brand Management
  • Project Management
  • Customer Relationship Management (CRM)
  • Corporate Communications
  • Staff Management
  • Business Development
  • Vendor Relations

Accomplishments

  • Top Sales Representative in Chicago at Soft View in 1991, 1992, 1993, 1994. Received 4 promotions in two year
  • Complete Management Services promoted from overseeing Chicago office to overseeing Minneapolis , LA and San Francisco in first year
  • Achieved #1 new sales associate at Summit Home Health

References

References available upon request.

Timeline

Marketing Manager

Force Trading
05.2017 - Current

Bachelor of Science - Marketing Sales And Business

Ferris State University

Regional Marketing Director

Summit Home Health Care Inc.
2009 - 2017

National Sales and Facilities Manager

Complete Management Services
1996 - 2001

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Laura Force