Laura Chee-Gay
Austin,TX
Summary
Accomplished leader with a proven track record at GMS (Gay Marketing Solutions LLC), enhancing client profitability and efficiency through innovative process optimization. Skilled in relationship building and operations management, I've driven revenue growth and fostered strong client partnerships. Expert in consulting and marketing, strategies and have consistently delivered above-target results. Offering a blend of strong leadership and organizational skills, eager to learn and develop in a dynamic environment. Contributes ability to quickly grasp industry-specific knowledge and adapt to new challenges, combined with proficiency in project management and strategic planning. Ready to use and develop leadership and organizational skills in any sales/marketing role.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Owner
GMS (Gay Marketing Solutions LLC)
11.2018 - Current
- Offer process optimization consultations that improve client efficiency and profitability within high-technology (worked across hardware, software, IaaS, PaaS, and SaaS
- Implement solutions that transform business challenges into opportunities for revenue growth. (Increased ARR, bringing sales portfolio to include industries making the company attractive for purchase)
- Instruct clients on utilizing marketing tools to expand market reach, focusing on social media strategies and sales model adaptation. Educate them internally on the platforms needed for continuous lead generation and targeted ABM techniques, content creation cadences, and database hygiene within their CRM system (cleanse/match/merge methodology).
- Oversee team leader development and responsibility allocation to promote effective leadership and team performance.
- Analyze and manage operational and staffing costs to maintain financial stability and achieve consistent revenue growth. (Mentoring existing staff to 30-65 inbound calls, emails, and communications from clientele. Creation of Retention/Renewal as well as Customer Service departments.)
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
- Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
Director of International Business Development
Votiro
01.2023 - 12.2023
- Formulated business development strategies aligning with financial sector compliance, yielding enhanced international partnerships and streamlined sales processes. For a SaaS, cybersecurity company, with a Gartner Rated CDR solution where Operations and Enhancements were happening from Tel Aviv, IS, sales operations based out of USA, and majority clientele based in APAC.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Collaborated with Sales and Marketing departments to assess and boost operational cost-efficiency, contributing to data-driven operational enhancements.
- Enhanced communication strategies with global executive leadership, significantly expanding the Opportunity Pipeline by over $14 million.
- Cultivated strategic relationships, elevating the company's position within the cybersecurity industry.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations, which was absolutely beneficial considering most operations were in Tel Aviv, IS with clientele in APAC.
Director of Sales
Teal Drones
01.2021 - 12.2021
- Ensured full compliance with government regulations and policies for a Blue sUAS Drone program. The first Blue sUAS project developed trusted, policy-compliant small unmanned aerial systems (sUAS) for the broader Department of Defense (DoD) and Federal Government partners. This effort builds upon the U.S. Army’s sUAS program of record, Short Range Reconnaissance (SRR), for an inexpensive, rucksack portable, vertical take-off and landing sUAS. These systems share the SRR air vehicles' capabilities but integrate a vendor-provided ground control system.
- Improved the sales process, managed OEM agreements, and sustained strong partner relationships to support strategic organizational growth. Mandatory checking of processes in order to stay compliant with DOJ and DOD requirements.
- Played a key role in negotiating a successful acquisition deal worth more than $90MM (purchased by RED CAT HOLDINGS), increasing corporate value and stakeholder equity.
- Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team, which tracked along with a global supply chain disruption due to the pandemic. All manufacturing and sales happened in Salt Lake City, UT thereby catapulting the company to the ONLY Blue sUAS Drone supplier who could deliver.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
Director of Sales & Marketing
Placez
03.2019 - 12.2019
- Led a sales team to meet and exceed performance goals through effective coaching and staff development. Young sales team working with a SaaS, Virtual Reality, event management solution that could tie into existing accounting platforms to expedite amazingly accurate scheduling, design, and accounting reports.
- Collaborated with an external firm to produce joint events, improving market engagement and brand visibility. External firm (Caterease) purchased and absorbed the solution into existing ones.
- Facilitated communication between account representatives, clients, and senior management, aiding in strategic planning and marketing efforts.
- Exited sales team and proud that they are some of my greatest endorsers on LinkedIn for my management skills.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
Writer
Bunny Ears LLC
03.2018 - 12.2018
- Writer for Macaulay Culkin's Internet foray and some screenplay writing too.
MDR Manager & Google Cloud AE
Dito
01.2018 - 11.2018
- Managed secure data handling and dissemination protocols for sales transactions, maintaining confidentiality and compliance across various project scales.
- Collaborated with external parties (ancillary to Google and Alphabet Inc.) to organize co-branded marketing events and oversaw renewal processes, providing progress reports and forecasting potential challenges.
- Supported the diversification of the company's product offerings (training and transitioning away from Google Maps and GSuite to Google Cloud Platforms), contributing to the sustained achievement of a top-tier partnership status.
- Enhanced the company's standing by maintaining its Premier Google Partner status through strategic initiatives and consistent performance.
- Accomplished multiple tasks within established timeframes.
- Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
Director of Inside Sales
Reachforce
07.2016 - 07.2017
- Directed successful contract negotiations with key Fortune 500 clients, resulting in $500,000 in annual revenue.
- Developed and implemented comprehensive training programs to enhance sales team proficiency in product knowledge and customer engagement strategies.
- Elevated brand recognition by promoting the company's integral role as the Cleanse/Match/Merge engine for Marketo, contributing to market education and awareness. (e.g. how to manage Account Based Marketing).
- Championed change management initiatives aimed at integrating new tools or methodologies into existing workflows seamlessly.
- Implemented data-driven decision-making processes to identify areas for improvement and drive results. (e.g. moving from BANT to MEDDIC to MEDDPICC methodology).
- Established strong relationships with key clients, increasing account retention and expansion opportunities.
- Reduced customer churn through proactive account management strategies and exceptional service delivery.
Director of Business Development
Mmit Software Solutions
11.2014 - 06.2016
- Forged partnerships through successful contract negotiations with key corporate entities, facilitating the company's strategic market growth. Translating the MMIT solution for aggregated Lead Scoring for international names, addresses, etc. Thus refining client's CRM databases with truer Lead Scores
- Guided the creation of a strategic IT blueprint, ensuring departmental activities aligned with broader company objectives, and finalized a web-based enterprise intelligence prototype. Operations and Engineering located in the Netherlands, with Sales and Marketing happening in the US.
- Assessed market dynamics to formulate and refine marketing strategies, improving the company's responsiveness to industry progress and customer requirements.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Championed organizational change initiatives that resulted in streamlined operations and significant cost savings for the company.
- Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives.
- Assisted in negotiations with GM Auto in the US for acquisition of the offering by end of 2016.
Division Success Manager
EBQ
01.2013 - 11.2014
- Managed lead generation initiatives, consistently exceeding daily targets for dial and lead metrics, ensuring optimal performance standards for client companies at a major cybersecurity conference (RSA and InfoSec). Managed the conference lead generation and pipeline development for (48) companies in attendance.
- Employed effective discovery and qualification strategies to communicate the advantages of solutions, setting them apart in a competitive marketplace. (Utilized Challenger, BANT, MEDDIC, MEDDPIC, Agile, etc.)
- Contributed to business expansion by acquiring new international clients and enhancing brand presence at key industry events, including TechWeek conferences.
- Oversaw branding strategies for business development representatives, inside sales representatives, and account executives across 28 distinct corporate identities.
- Created a process to ensure clean lead generation, appointment setting, as well as employee retention methodology all in one system.
- Launched new initiatives aimed at improving overall customer experience, leading to increased brand loyalty and advocacy.
- Collaborated with cross-functional teams to design and implement innovative solutions tailored to specific customer needs.
- Acted as an escalation point for critical issues impacting customers'' success, coordinating efforts to drive swift resolution.
- Served as a trusted advisor to clients by staying current on industry trends and sharing relevant insights that could impact their businesses.
- Enhanced client retention rates through proactive account management and timely issue resolution.
- Identified upsell opportunities and collaborated with sales teams to close deals, maximizing revenue generation from existing accounts.
- Championed process improvements within the organization by sharing feedback gathered from customers, leading to more efficient operations overall.
Education
Bachelor of Arts - Business Administration And Management
University of Texas At Austin
Austin, TX06.2006
Skills
- Small business operations
- Relationship building
- Customer relations
- Client service
- Project management
- Operations management
- Team oversight
- Negotiation
- Consulting
- Partnership development
- Marketing
- Verbal and written communication
Certification
- Sandler Training's President's Club Membership – Sandler Training.
- Strategic Account Management Certification (SAMA) - Strategic Account Management Association.
- Salesforce Certified Sales Cloud Consultant - Salesforce.
- Certified Inside Sales Professional (CISP) - American Association of Inside Sales Professionals.
Languages
German
Full Professional
Timeline
Director of International Business Development
Votiro
01.2023 - 12.2023
Director of Sales
Teal Drones
01.2021 - 12.2021
Director of Sales & Marketing
Placez
03.2019 - 12.2019
Owner
GMS (Gay Marketing Solutions LLC)
11.2018 - Current
Writer
Bunny Ears LLC
03.2018 - 12.2018
MDR Manager & Google Cloud AE
Dito
01.2018 - 11.2018
Director of Inside Sales
Reachforce
07.2016 - 07.2017
Director of Business Development
Mmit Software Solutions
11.2014 - 06.2016
Division Success Manager
EBQ
01.2013 - 11.2014
- Sandler Training's President's Club Membership – Sandler Training.
- Strategic Account Management Certification (SAMA) - Strategic Account Management Association.
- Salesforce Certified Sales Cloud Consultant - Salesforce.
- Certified Inside Sales Professional (CISP) - American Association of Inside Sales Professionals.
Bachelor of Arts - Business Administration And Management
University of Texas At Austin
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