LAURA GHERARDI
New York,NY
Summary
Executive Producer | Experiential Producer | Event Producer | Project Manager with a proven track record creating | producing | directing content and overseeing global production teams for digital, live streams, social media, editorial, branded content, podcasts, live and virtual events. Skilled in development, programming, project management, budgeting, scheduling, pre-production, production, and post-production.
Overview
13
13
years of professional experience
Work History
Executive Producer Global Video
Sotheby's
04.2022 - 11.2023
- Head of video production and live streams for the New York, London, Paris, and Hong Kong video teams
- Defined and produced content to deliver key business results and articulated a creative vision
- Produced 500+ videos and 30+ live streams | virtual | live events yearly
- Managed multimillion-dollar production department |production budgets | schedules
- Expanded global video team from 3 to 15 people
- Managed all phases for video content, live streams and live | virtual events
- Project-managed day-to-day production with internal | external crews and vendors
- Worked with marketing managers | specialists on proposals and obtaining consignments
- Collaborated with the partnership team to secure sponsorships
- Conceptualized | implemented in-house production team structure, gear purchase, production workflow and incorporated new technologies reducing department budget by 1.8M+
- Oversaw studio build and managed crew
Producer | Director
BlackRock
11.2019 - 03.2022
- Developed, produced, directed, and project-managed educational | instructional videos | live streams | live and virtual events | on-demand | podcasts for 16,000+ employees in 30 countries
- Managed client relationships from concept to completion
- Project managed in-house preproduction, production, and post
Executive Producer Branded Content Digital
The Dr. Oz Show | Sharecare
08.2017 - 01.2019
- Created, produced, and directed branded content for The Dr
- Oz Show's website, Facebook Live | Instagram
- Clients included L'Oréal, Proctor & Gamble, No7, Olay, Beiersdorf, ACH Food (Mazola), Usana, Tranzact, and Jardiance
- Worked with Sony Television ad sales on responding to RFPs, pitching concepts to clients
- Client liaison from sale to asset delivery | event
- Developed concepts, created client decks | budgets | timelines
- Wrote scripts, produced | directed field and studio shoots for Facebook Live | Instagram
Vice President of Production | Executive Producer
Hearst Digital Media
01.2015 - 01.2017
- Managed editorial and branded video teams for Hearst's portfolio of digital brands that reached 139 million visitors monthly and 225 million social followers
- Brands included Elle, Harper's Bazaar, Cosmopolitan, Marie Claire, Elle Décor, Town & Country, House Beautiful, Redbook, Woman's Day, Good Housekeeping, Dr
- Oz the Good Life, O Magazine, Car and Driver, Esquire, Road & Track, and Popular Mechanics
- Branded clients include Cotton, Maybelline, L'Oreal, Unilever, Pantene, Proctor & Gamble, Revlon, Rolex, SoFi, Axe, BMW, Mercedes Benz, Mini, and Jeep
- Developed, produced, and directed branded and editorial content | live streams | live events
- Hired and supervised producers, internal crew, graphics, editors, multiple freelance crews, and production companies
- Managed a multimillion-dollar budget | based on creative output and an 80% profit increase department budget was doubled
- Created and executed production budgets and schedules
- Negotiated talent | crew | locations | music | stock footage contracts
- Worked with sales | marketing team on branded content sales and client presentations
- Analyzed budgets, procedures, staff, and workflow to create better efficiencies and a more productive team
Executive Producer | Car and Driver YouTube Channel
Hearst Digital Media
01.2011 - 01.2013
- Created YouTube channel for Car and Driver, Road & Track, and Popular Mechanics magazines
- Managed multimillion-dollar budget funded by Google | YouTube
- Programmed channel, developed series, executed pre-production, production, post-production
- Produced and directed videos
- Initiated pitches to networks and studios based on web videos for potential TV series and sold The Look pilot to E! Network
- Increased subscriptions from 40,000 to over 590,000 in six months
Education
Bachelor of Science - Communications
Emerson College
Boston, MASkills
- Executive Producer Event Producer
- Scheduling and Timelines
- Staff Supervision
- Leadership & Team Management
- Strategic Planning & Execution
- Project & Program Management
- Process Optimization & Workflow Development
- Cross-Functional Collaboration
- Budgeting & Financial Oversight
- Client & Stakeholder Relationship Management
- Operational Efficiency Improvement
- Content Development & Delivery
Timeline
Executive Producer Global Video
Sotheby's
04.2022 - 11.2023
Producer | Director
BlackRock
11.2019 - 03.2022
Executive Producer Branded Content Digital
The Dr. Oz Show | Sharecare
08.2017 - 01.2019
Vice President of Production | Executive Producer
Hearst Digital Media
01.2015 - 01.2017
Executive Producer | Car and Driver YouTube Channel
Hearst Digital Media
01.2011 - 01.2013
Bachelor of Science - Communications
Emerson College
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