Laura Gordillo

• Manage and execute multi-channel organic social content calendar (TikTok, Instagram, X, Facebook, and LinkedIn)
• Notable results (Feb 2022 - Feb 2024):

- Impressions grew by 131.6%

- Engagement rate: 5.1% (+107.4%)

- Audience grew by 92.9%

- Post link clicks grew by 465.7%

• Leading launch strategy for organic Pinterest channel (current project)
• Record, edit and publish educational and trending short videos for TikTok and Reels
• Work closely with Creative Director to create visually compelling content
• Partner with Paid Marketing Team to optimize paid social ads and boost organic content
• Lead influencer program across TikTok and Instagram channels
• Collaborate with cross-functional teams to optimize marketing initiatives
• Created successful educational campaigns: "If you remember this... it's time for an estate plan", "Make Probate Make Sense", and "Let's get #FinLit" (for Financial Literacy Month)
• Created and managed campaigns with partners Matthew and Kelly Stafford (LA Rams), San Diego Wave, and LA Kings
• Monitor users’ comments, messages, and reviews to respond to inquiries, complaints, and problems quickly
• Identify emerging trends and create content when brand appropriate
• Analyze and report on social media metrics, using insights to inform and optimize future campaigns

• Owned management of content calendar, day-to-day engagement and strategies of national March of Dimes channels: Facebook, Instagram, LinkedIn, TikTok and Twitter
• Coordinated with design and media teams to develop high-quality creative assets
• Strategized and executed plan to launch March of Dimes channel on TikTok
• Reported monthly engagement and audience acquisition results to Chief Marketing Officer and Director of Digital Marketing
• Established community management guidelines for all digital channels
• Utilized tools such as Sprout Social inbox listening and Rival IQ to enhance and increase audience engagement
• Collaborated with department heads across the organization to create campaigns for their initiatives
• Maintained all digital communities including Share Your Story, March of Dimes Community Facebook Group, Unspoken Stories, Wall of Remembrance, and Facebook Mentorship Program
• Strategized and executed plan to launch March of Dimes channel on Tiltify and grow our livestream fundraising efforts
• Partnered with Corporate Relations Director to create and implement social media campaigns for top national partners including NUK, Medela, Publix, Macy’s, Circle K, Kmart and more
• Supervised and managed Social Media Specialist
• Developed, launched and managed March of Dimes’ first Facebook group

• Maintained and updated Facebook, Instagram and Twitter accounts for Southeast states
• Created successful social media plan to raise awareness of Zika campaign in Puerto Rico, 2016
• Supported, managed and assisted with implementation of the Foundation's brand refresh through all aspects of field communication, with an emphasis on compliance, guidance and successful outcomes
• Developed and implemented a comprehensive media strategy to support Revenue and Mission across the Region
• Taught in-house employees strategies for successful internal and external communications

• Created monthly content calendars for March of Dimes FL's Facebook, Instagram and Twitter accounts
• Maintained social media accounts, including but not limited to: message response and engagement
• Created and executed editorial mission-related pitches
• Created and successfully executed “Purple Press Kits” initiative to engage media and raise awareness of World Prematurity Day

• Customized monthly social media calendars for agency’s Facebook, Instagram, and Twitter accounts
• Created social media strategy for clients in hospitality, fashion, beauty and tourism industries
• Created and executed social media plan for national events, including but not limited to: Mercedes-Benz Fashion Week Swim Miami and BRAVO TV’s Best New Restaurant watch party
• Advised clients on brand positioning and messaging, specifically social media driven content
• Acted as lead to hire and mentor intern staff