Laura Guerra
Malvern,PA
Summary
Detail oriented and business savvy fashion designer, art enthusiast, creative, and innovative. Over ten years of experience working with people of all backgrounds, from leading a team to supporting designers and small company owners of fashion and finance industries. Enjoys learning and applying new skills to the job and life. Great interpersonal and organizational skills.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Production Coordinator
Art Gallery Fabrics
10.2020 - 04.2022
- Coordinated cross functionally the creation and production of bimonthly lookbooks published on the company's website.
- Managed and led a team of six people: three product designers, and three seamstresses.
- Arranged and conducted weekly team meetings to brainstorm the concept of upcoming collections, including moodboards, product curation and design, set design and production, and photoshoot logistics.
- Coordinated and tracked with marketing, graphic design, and shipping coordinators, so the arrival of the fabric from the vendors, the lookbook release, and the promotion of the collections were in sync with retail distribution.
- Researched, approached, and built relationships with quilting and apparel pattern designers, sewers, and industry influencers to find new makers and projects to feature in the lookbooks and in the company's social media.
- Curated proposed products from the makers, and coordinated logistics to receive their products on time for the photoshoot.
- Reviewed and proofread lookbooks, construction instructions, and project sheets before the release of each collection.
- Worked with the marketing department and quilting/sewing magazine editors to create new content for social media and editorials.
Product Designer
Art Gallery Fabrics
11.2016 - 10.2020
- Designed, composed, and illustrated instructions for garments, quilts, and accessories for lookbooks; and assisted in the concept, development, and styling of photoshoots.
- Wrote tutorials for the blog and the lookbooks to educate and motivate followers to use the company's textiles.
- Coordinated with seamstresses, the production of each collection.
- Constructed projects for lookbooks and blog posts.
- Quilted big products in the longarm machine.
Owner/Designer
Carlota Garcia
10.2013 - 06.2018
- Designed collections, drafted patterns, constructed samples, and sourced materials and manufacturing.
- Worked closely with vendors to ensure the quality of the final product.
- Arranged virtual meetings with each client to take measurements online to create a made-to-measure experience.
- Designed the website and the graphic design of the company using SquareSpace.
- Coordinated photoshoots for the website and editorial.
Assistant Designer
Denise Cronwall
04.2013 - 10.2013
- Assisted the owner in the design process of the Holiday 2013, Winter 2014, and Spring 2014 collections.
- Supported catalogs and editorial photoshoots.
- Coordinated with production vendors to ensure the Fall 2013 collection's readiness.
- Packed and mailed online orders, and store preorders.
- Prepared collections packages for sales reps.
- Pattern and sample making.
Internship/Freelance
Pitusa
04.2012 - 04.2013
- Assisted the owner in the development of the fall 2012 collection.
- Sourced fabric for samples.
- Pattern and sample making.
Internship/Designer's Assistant
Eduardo De Las Casas
09.2009 - 05.2010
- Assisted the head designer in the construction of the 2010/2011 collection.
- Attended and supported the designer in public relations events and TV shows where his pieces were showcased.
- Recruited and led volunteers for the 2010 Miami Fashion Week Show.
Realtor
Coldwell Banker
04.2006 - 06.2008
- Assisted seminars for realtors and mortgage brokers.
- Created and followed a business plan to broaden my client base.
- Prepared, analyzed, and evaluated comparative market analysis for buyers, sellers, tenants, and landlords.
- Coordinated marketing plans that fit each specific property for sale.
- Guided the buyer through the process of choosing the perfect property to live in and/or to invest in.
- Lead buyers and sellers during the process after signing the contract, and closing the transaction.
Director of Administration
Franklin National Wealth Management
11.2004 - 04.2006
- Reconciled the daily trade blotter to ensure all trades and commissions were processed in order.
- Created cash flow analyses for clients' portfolios.
- Prepared, tracked, and processed new account documentation.
- Organized and directed promotional marketing seminars in order to acquire a larger client base.
- Coordinated and organized the change of broker dealers.
Intern/Trade Analyst
Integra Fund
05.2004 - 11.2004
- Entered daily trades in the NAV Excel spreadsheet.
- Closed weekly and monthly books.
- Maintained the contacts and management software, and books.
- Sent monthly performance information to customers and online database magazines.
Teller
Bank of America
05.2003 - 10.2004
- Referred new services to potential and actual customers.
- Performed the daily inventory of arriving customers' credit cards and checkbooks.
- Processed the night bag drop (commercial customers).
- Handled cash and processed transactions.
Education
Bachelor of Arts - Fashion Design
Miami International University of Art And Design
Miami, FL03-2013
Bachelor of Science - Finance Minor in Economics
Florida Atlantic University
Boca Raton, FL12-2004
Skills
- Patternmaking
- Sewing
- Knowledge of couture and tailoring techniques
- Technical flats by hand and by computer
- Digital textile design
- Project management
- Team leadership
- Cross-functional collaboration
- Fabric sourcing
- Concept development
- Textile education
- Sample construction
- Task delegation
- Photoshoot logistics
- Product curation
- Proficient in Adobe Illustrator
- Proficient in Adobe Photoshop
- Proficient in InDesign
- Proficient in Excel
- Proficient in Word
- Proficient in PowerPoint
- Gerber/Accumark
Certification
Realtor Sales Associate
February 2006
Series 66 Registered Representative
November 2005
Series 7 Registered Representative
June 2005
Languages
Spanish
Native or Bilingual
Timeline
Production Coordinator
Art Gallery Fabrics
10.2020 - 04.2022
Product Designer
Art Gallery Fabrics
11.2016 - 10.2020
Owner/Designer
Carlota Garcia
10.2013 - 06.2018
Assistant Designer
Denise Cronwall
04.2013 - 10.2013
Internship/Freelance
Pitusa
04.2012 - 04.2013
Internship/Designer's Assistant
Eduardo De Las Casas
09.2009 - 05.2010
Realtor
Coldwell Banker
04.2006 - 06.2008
Director of Administration
Franklin National Wealth Management
11.2004 - 04.2006
Intern/Trade Analyst
Integra Fund
05.2004 - 11.2004
Teller
Bank of America
05.2003 - 10.2004
Bachelor of Arts - Fashion Design
Miami International University of Art And Design
Bachelor of Science - Finance Minor in Economics
Florida Atlantic University