LAURA GUERRA
Edinburg
Summary
Results-driven content creator and administrative support specialist, adept at implementing multi-platform content strategies that increased audience engagement. Proven ability to manage budgets effectively while utilizing data analysis tools to identify cost-saving opportunities.
Overview
11
11
years of professional experience
Work History
Administrative Assistant
Hidalgo County Sheriff's Office
Edinburg
08.2025 - Current
- Organized and maintained confidential files for law enforcement operations.
- Managed budget tracking and reporting, facilitating oversight of departmental expenses and adherence to financial guidelines.
- Reviewed invoices for accuracy, ensuring compliance with budgetary guidelines.
- Developed spreadsheets to analyze spending trends, supporting identification of potential savings opportunities.
- Performed clerical duties, including filing paperwork and data entry.
Content Creator
YumenoDream - Instagram
Edinburg
01.2024 - Current
- Developed multi-platform content strategies and visual layouts using Photoshop, Procreate, and CapCut to ensure brand consistency.
- Managed daily postings and operational tasks across TikTok, Instagram, Facebook, and YouTube for effective content distribution.
- Responded professionally to complex inquiries from online clients and social media followers, enhancing customer engagement.
- Assessed performance metrics and viewer behavior trends using advanced video analytics and Google Analytics to inform content strategies.
- Integrated AI-driven tools to optimize scriptwriting, streamline community management, and inform data-driven marketing adjustments.
- Executed successful campaigns based on market trends, achieving 28.1k TikTok views (including 12k new viewers) and 37.2k Instagram views.
- Refined strategies based on audience feedback to maximize brand visibility and foster growth.
- Applied emerging technologies and platform algorithms to optimize product presentations using AI video software.
staytoonelaura
Self Managed
10.2021 - Current
- Creating stickers and prints that are requested by customers.
- Handles printing, cutting, packaging and shipping for online business.
- Speaks to customers in a professional and timely manner.
- Handles re-shipping of any orders lost or mishandled by mail carriers.
- Answers any concerns or questions from customers.
Paraprofessional
ECISD
01.2024 - 10.2024
- Oversaw students in classroom and common areas to monitor, enforce rules, and support lead teacher.
- Improved classroom management by assisting teachers with behavioral interventions and monitoring student progress.
- Supervised students during non-instructional periods such as lunch, recess, or field trips, ensuring safety at all times.
Remote Conferencing Instructor
Edinburg CISD
08.2022 - 06.2023
- Monitored students who were out of campus due to COVID & Flu, via Google Meet.
- Aided students and parents over the phone with step-by-step guidance in order for them to log into google meet.
- Typed down detailed notes of every interaction with parents and students, including date and time of interactions.
Manager
Kame House Novelties
06.2021 - 10.2021
- Increased customer retention and satisfaction by closely monitoring team member performance and assessing problematic practices.
- Evaluated client requirements and promoted products and services that met those requirements.
Atento CSR
Bbva Compass
10.2015 - 08.2016
- Answered calls for 2 months regarding customer bank info such as times of transactions, bank balance, potential disputes on account, sending a new credit or debit card, and assisting customers with logging in to their bbva compass mobile app.
- Promoted to email and chats department, assisted customers with their concerns via email, guided customers to the proper department via email, set up callback times upon customer request, and called customers if requested or if urgent.
Education
High School -
Edinburg High School
Edinburg, TX01-2011
Graphic Design - Some college (No degree) - Digital Communications And Multimedia
South Texas College - Pecan Campus
McAllen, TXSkills
- Knowledgeable in computer programs such as Capcut, Photoshop, Illustrator, Krita, Procreate and some Toon Boom
- Organizational skills
- Teamwork and collaboration
- Data analysis
- Social media management
- Content strategy
- Video editing
- Content distribution
- Audience targeting
- Graphic design
- SEO optimization
- Trend analysis
- Customer engagement
Timeline
Administrative Assistant
Hidalgo County Sheriff's Office
08.2025 - Current
Content Creator
YumenoDream - Instagram
01.2024 - Current
Paraprofessional
ECISD
01.2024 - 10.2024
Remote Conferencing Instructor
Edinburg CISD
08.2022 - 06.2023
staytoonelaura
Self Managed
10.2021 - Current
Manager
Kame House Novelties
06.2021 - 10.2021
Atento CSR
Bbva Compass
10.2015 - 08.2016
High School -
Edinburg High School
Graphic Design - Some college (No degree) - Digital Communications And Multimedia
South Texas College - Pecan Campus