Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Laura A. Hansen

Denver,Colorado

Summary

Experienced Project and Traffic Manager with 20+ years of experience leading high-impact advertising campaigns. Successfully managed multi-million-dollar projects from kickoff through delivery—coordinating cross-functional teams and ensuring results met budget, timeline, and quality goals.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Senior Project Manager

SE2 Communications
01.2025 - Current
  • Defined project scopes for new work, including strategic proposals and RFPs
  • Managed 10-12 project schedules weekly and milestones to ensure on-time delivery across client portfolios
  • Oversaw budgets in Workamajig, maintaining financial accuracy and accountability
  • Managed 5-10 vendor contracting, invoicing, and approvals through project closeout weekly
  • Partnered with Account Team on work plans, timelines, and budget forecasting

Project Manager

SE2 Communications
09.2021 - 01.2025
  • Led cross-functional teams to deliver projects on time and within budget
  • Streamlined internal communication between departments, vendors, and clients
  • Maintained detailed timelines, scopes, and budgets for dozens of simultaneous projects
  • Developed project plans, timelines, and resource allocation strategies for multiple initiatives
  • Implemented process improvements that enhanced workflow efficiency and reduced project completion times

Corporate Traffic Coordinator

Bonneville International
12.2019 - 09.2021
  • Maintained daily commercial logs across multiple markets and formats
  • Partnered with Sales Managers to maximize commercial inventory and revenue
  • Ensured flawless ad delivery and compliance across network and local programming

Traffic Manager

Tribune Media
12.2016 - 12.2019
  • Managed and trained Traffic Department staff across four television stations
  • Maintained accurate inventory and logs while maximizing available airtime
  • Implemented last-minute network schedule changes with zero disruption to logs

Traffic Manager

Proof Advertising
10.2013 - 09.2016
  • Led broadcast traffic for key accounts including Subway Canada, Kasasa, Hyatt, and Columbia College
  • Developed standard operating procedures (SOPs) for ISCI creation, clearance, and distribution
  • Coordinated with external vendors to negotiate best rates for ad clearance and delivery

Senior Broadcast Traffic Manager

Crispin Porter + Bogusky
10.2006 - 07.2013
  • Managed trafficking functions for national brands including Volkswagen, American Express, Best Buy, Old Navy, and Gap
  • Collaborated with creative and content teams to maintain project flow and meet tight air dates
  • Oversaw broadcast deliverables and ensured network clearance across major markets

Education

BBA - Marketing

Grand Valley State University
Grand Rapids, MI

Skills

  • Strategic Budgeting & Cost Control
  • Multi-Channel Campaign Management
  • Timeline Ownership & Deadline Execution
  • Team Leadership & Cross-Functional Collaboration
  • Stakeholder & Client Communication
  • Workflow Optimization & Process Design
  • Agency & Vendor Coordination
  • Regulatory Compliance & Media Clearance
  • High-Impact Launch Planning (eg, Super Bowl, Product Rollouts)
  • Broadcast, OOH, Radio, & Digital Distribution
  • Performance-Driven Project Delivery
  • Supervisory Oversight Across Teams & Markets

Certification

  • CAPM - 12/2021-12/2028

Timeline

Senior Project Manager

SE2 Communications
01.2025 - Current

Project Manager

SE2 Communications
09.2021 - 01.2025

Corporate Traffic Coordinator

Bonneville International
12.2019 - 09.2021

Traffic Manager

Tribune Media
12.2016 - 12.2019

Traffic Manager

Proof Advertising
10.2013 - 09.2016

Senior Broadcast Traffic Manager

Crispin Porter + Bogusky
10.2006 - 07.2013

BBA - Marketing

Grand Valley State University

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Laura A. Hansen