Laura Hatch

Results-driven Marketing Manager & Ad Tech Sales Leader with over 16 years of demonstrated innovative and strategic thinking with a drive for increasing product / brand visibility and measurable results through marketing expertise. Experienced in overseeing complex, targeted go-to-market launches & marketing programs. Proven to rebound under-performing programs and products to create profitability. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. Aiming to apply expertise in brand visibility and product performance to perpetuate the company growth and development.

• Google Gold Award Winner - 2016, Team 10X
• Breadwinning Women Steering Committee & Communications Lead
• Seattle Culture Club Site Lead
• GAIN - Google Aboriginal & Indigenous Network Member
• Diversity, Equity & Inclusion Pillar Representative, launch & lead team Courageous Conversations
• I’ve progressed from an Associate Account Manager role to a Principal Account Manager / Account Manager Lead role, earning 3 promotions at Google
• 2016 Pure Play Vertical Mobile Expert Award
• Q4’16 MCS Video Contest winner
• Q2’15 YouTube Contest Winner and Q2’15 Big Bet Contest Winner
• Awarded 35 peer bonuses and 17 spot bonuses for going above and beyond to support colleagues

• Google Gold Award Winner
• Breadwinning Women Steering Committee & Communications Lead
• Seattle Culture Club Site Lead
• GAIN - Google Aboriginal & Indigenous Network Member
• Diversity, Equity & Inclusion Pillar Representative
• Vertical Mobile Expert Award
• Video Sales Award Winner
• YouTube Big Bet Contest Winner
• Awarded 47 peer bonuses and 23 spot bonus awards for exceptional partnership & going above and beyond to help colleagues

• Principal Partner Manager, DV360 / Programmatic Ad Sales - Retail Large Customer Sales, 2020, Present, Transformed Programmatic Advertising & Ad Tech partnerships with massive eCommerce Retail Clients, building trust & rapport with senior cross-functional stakeholders at Amazon, Sephora, Gap, Williams-Sonoma, PetSmart, PetCo, Aldi & H-E-B, leveraging data analysis & insights to build performance-driven & measurable go-to-market & marketing strategies for their businesses. Accelerated client product adoption and sales, resulting in 4 trailing quarters of quota attainment & generated $50M in incremental revenue through relentless . Launched a program of Courageous Conversations within our team and proactively joined the vertical Diversity, Equity & Inclusion Pillar to scale these types of initiatives more broadly. Breadwinning Women Steering Committee & Communications Lead, developed & planned Educational Speaker Series to launch within the BWW community, each event has garnered over 200 attendees & overwhelming positive feedback across 8 countries. GAIN - Google Aboriginal & Indigenous Network Member, active participant in Community Events.
• Principal Partner Manager / Partner Manager Lead, Google Ads - Retail Large Customer Sales, 2017, 2020, Developed, scaled and managed global performance marketing programs with five distinct Amazon Prime groups driving $65M in incremental ad revenue in 2018. Ongoing global ad campaign management and creation of end-to-end international go-to market plans to support launches of Amazon Prime designed to hit client performance targets. Crafted narratives using data and insights to inform global media and measurement strategy, formulate optimization strategy for campaign success. Acting as one of four Account Manager Operations Leads in the Retail Pure Play vertical, partner with seven Amazon Account Managers in Seattle and Los Angeles to improve operational excellence, drive team productivity, and increase tool adoption to scale client investment with Google. Designed vertical-wide Account Manager onboarding curriculum and three-week training program to get all Pure Play Vertical new hires onboarded consistently and contributing in their roles quickly through consolidation and standardization of training resources. Spearhead efforts with GCS India team counterparts to improve workflow and increase engagement to drive operational efficiency across the Pure Play vertical. Global Mobile & App Lead for Amazon Business. Provide strategy development, marketing consultation and program scalability across Amazon Global business to accelerate Amazon’s mobile and app marketing investment with Google across all regions driving $100M global revenue investment in 2018. Pure Play App Marketing Lead. Consult with internal teams across eBay, Shutterfly, Stubhub and Wayfair to streamline and simplify app pitch techniques and advise on mobile marketing strategy and test plans to drive new user acquisition. Seattle LCS Account Manager Mentor. Leading as Seattle site-wide LCS Account Manager Mentor to onboard new Account Managers in the Seattle office across all verticals (Tech, Travel, Specialty Retail, Pure Play Retail).
• Senior Partner Manager, Retail Large Customer Sales, 2014, 2017, Senior operations and advertising campaign manager for Amazon apps, Prime and Amazon Echo / Kindle Devices groups, focused on emerging businesses and category launches to execute successful performance marketing programs for Amazon. Led day-to-day client relationships and media strategy to achieve client objectives across Google media platforms, including video, search, display, programmatic and mobile. Integrated performance expertise with branding fundamentals to create effective and measurable performance advertising programs. Established and documented workflows to streamline operations and best practices across Account Managers to improve workflow consistency and improve processes. Developed Amazon’s investment in the mobile advertising space, driving a new $20M annual revenue stream. Designed effective test structure, optimized campaigns and led client education to establish a new, always-on revenue channel designed to achieve Amazon’s performance goals.
• Account Manager, Retail Large Customer Sales, 2012, 2014, Operations and ads campaign manager for Amazon’s global search marketing business, along with Amazon subsidiaries including Zappos, MyHabit and Audible businesses. Strengthened client relationships and marketing strategy to achieve client objectives across Google Ads product suite.
• Associate Account Manager, Retail Large Customer Sales, 2010, 2012, Advertising campaign manager for Specialty Retail clients including Nordstrom, REI, Nike and Columbia Sportswear focused on actionable marketing programs to achieve client ROAS targets and scale advertiser partnership with Google.

11/2010, Seattle, 13, Principal Partner Manager, Google Retail Large Customer Advertising Sales, Diversity, Equity & Inclusion Lead, Breadwinning Women Steering Committee & Communications Lead, Seattle Culture Club Lead

• Painting & Pottery
• Distance Running
• Biking