Laura Hernandez
Mays Landing
Summary
Dynamic and results-driven professional with extensive experience at Univision, excelling in ad sales traffic systems and programming. Proven ability to enhance operational efficiency through critical thinking and strong communication skills. Successfully managed commercial logs, ensuring accuracy and compliance, while fostering collaboration across teams to optimize viewer engagement.
Overview
25
25
years of professional experience
Work History
Sr. Log Editor, TV/Radio
Univision
Newfield
03.2017 - 10.2021
- Managed daily commercial logs for multiple TV and radio stations, ensuring accuracy and adherence to client instructions.
- Maintained strong communication with station teams and sales executives to resolve discrepancies and ensure smooth traffic operations.
- Organized and maintained electronic filing systems.
Ad Sales Programming Research Analyst
DIRECTV
06.2013 - 12.2016
- Created presentations and ad packages tailored to specific market segments to support sales initiatives.
- Collaborated with Traffic and Account Management teams to align programming strategies with advertising goals.
- Conducted programming research to optimize commercial placement and viewer engagement.
Ad Sales Traffic Supervisor / Programming Research
DIRECTV
11.2002 - 06.2013
- Spearheaded the implementation of a new traffic system, leading departmental restructuring for improved efficiency.
- Managed network communications for programming updates and commercial changes.
- Analyzed Nielsen ratings and provided insights to strengthen ad sales performance.
Ad Sales Traffic Coordinator
Liberty Cablevision
01.1998 - 11.2002
- Scheduled commercial spots and built detailed data logs for accuracy in billing and reporting.
- Created and managed commercial tape reels and pre-billing audits.
- Maintained archive systems for daily logs and spot verification.
Ad Sales Traffic Coordinator
Cable Adnet
02.1997 - 01.1998
- Built and verified daily traffic logs for commercial placements.
- Organized storage systems for logs and ensured compliance with billing audits.
Education
Bachelor's - Telecommunications
Sacred Heart University
Puerto Rico06.1994
Associate Degree - Advertising
Universidad de Puerto Rico
Puerto Rico09.1991
Skills
- Bilingual: Spanish (native), English (fluent)
- Ad Sales Traffic Systems & Programming
- Nielsen Ratings & Research Analysis
- Time Management & Organization
- Critical Thinking & Problem-Solving
- Multitasking in High-Volume Environments
- Strong Written & Verbal Communication
Timeline
Sr. Log Editor, TV/Radio
Univision
03.2017 - 10.2021
Ad Sales Programming Research Analyst
DIRECTV
06.2013 - 12.2016
Ad Sales Traffic Supervisor / Programming Research
DIRECTV
11.2002 - 06.2013
Ad Sales Traffic Coordinator
Liberty Cablevision
01.1998 - 11.2002
Ad Sales Traffic Coordinator
Cable Adnet
02.1997 - 01.1998
Bachelor's - Telecommunications
Sacred Heart University
Associate Degree - Advertising
Universidad de Puerto Rico